Again, it all goes back to the “experience” factor -- in this case though, it’s not so much “how much is an experience worth to you (the consumer),” but rather “how much of an investment are we (the provider) willing to make in our present customer base to provide them with the best experience we possibly can, so that they in turn can tell everyone they know about our products and services?”

And nDreams has a track record of being willing to bet big. And this, I feel is a very smart move on their part. They have the experience to execute such an event perfectly.

If the global Home community turns out the way I think they will for this event, then it will certainly solidify nDreams’ name and standing, and will most certainly pay off for them in the long run. People who may have only given their offerings a passing glance in the past will likely look at their work more closely now. And if they thoroughly enjoy the experience they get from this event, they will undoubtedly tell their friends about it, thus spreading the word.

With more brands and developers entering the Home community, an incumbent developer has to do something to make themselves stand out, something that the whole community can take part in and enjoy. Reputation alone isn’t enough these days.

It’s little wonder they have been nominated for so many awards and are a ‘Smarta 100′ winner. Now if they could just notify us about these nominations so that they could have the full force of the Home community supporting them the next time, that would be phenomenal (hint hint).

No pressure, guys. No, none at all.