Lockwood Goes Deliriously Alternative

Courtesy of Alex Loffstadt, Lockwood Community Manager

This week sees Lockwood welcome you to the weird and wonderful world of Delirious Squid.

It’s an amazingly surreal place, populated by gangsta rappin’ squids, bears in dresses and pretty little girls with tentacled faces. Delirious Squid is the latest clothing collection from Lockwood.

Inspired by the alternative music scene, Delirious Squid is a brand for those who’d rather stand out than blend in, those who value comfort and quirkiness over couture and formality. Clothes for future celebrities, budding skate superstars and underdogs who’ll have their day are what Delirious Squid specialises in. Hoodies with unique graphics, ripped jeans and understated accessories are where they shine.

Also crawling out of Delirious Squid’s trapdoor of delights are four new companions. Bunsen and Spike, two hard-rockin’ lizards who get their kicks head banging to loud music, and swishing their tails to smashing guitars. Al Cabone and Mr Ska Bones are more mellow fellows, shambling around with a spring in their skeletal step.

Admittedly, no matter how rocking and righteous Delirious Squid may be, the thought of a hallucinating cephalopod can have even the hardiest sea dog running up the beach at Blaster’s Paradise looking for a plasma emitter.


But fear not for this week you can feel safe to have fun in the sunshine with Lockwood’s range of hot lifeguard uniforms! Everyone loves a lifeguard and they’ll be watching you in awe when you blow on your whistle then sprint off down the beach with a rescue float under your arm. They don’t need to know that you’re not actually running anywhere…

Male lifeguards can look laid back paddling in the ocean in long shorts, vest and backwards cap. Female guards manage to pull off professional and pretty in one fell swoop with their high ponytail held in place with a visor, shorts and a matching jacket over their bikini. No Hassle, no Hoff so get out there and make waves, people!

Full male and female Lifeguard Uniforms are available in value packs.


July 22nd, 2011 by | 0 comments
NorseGamer is the product manager for LOOT Entertainment at Sony Pictures, as well as the founder and publisher of HomeStation Magazine. Born and raised in Silicon Valley, he holds a B.A. in English/Creative Writing from San Francisco State University and presently lives in Los Angeles. All opinions expressed in HSM are solely his and do not necessarily reflect the views of Sony DADC.

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