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admin | Category: Build A Shipping Container Home | 07.05.2016
If you envision your product would be a good fit for HSN, we have a few steps to help you get your product on their shelves. We are a national distribution network of over 1,000 distributors, wagon jobbers and merchandisers that introduce new products into stores every day with our blitz program.
Here are the 6 steps you need to take to have your product placed in Home Shopping Network. The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. If your company is minority or women owned, check HSN’s website and see if they offer specific opportunities for those designations. It’s common for companies to hire a broker to pitch their product to HSN, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with HSN. Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations.
If you’re looking to distribute your product to HSN, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.
Licence: Creative commons attribution license, Please check author page for more information. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We are a membership organization that provides access to our database of distributors, a custom landing page on our website and access to the country’s largest wholesaler network. Start with the right questions.) Before you try distributing your product to HSN, you need to ask yourself a few basic questions.
That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct.


Determine if HSN is the right store for your product.) The relationship between you and HSN starts with you browsing their store for competing products.
Pitch your product to HSN.) Decide whether it will be you or a representative to present your product to HSN.
The percentage of commission verses, however generally a broker will take around 5% to represent your product to HSN. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand.
Complete the required HSN paperwork.) Often HSN will have you go through an application process.
Anticipate the need for increased volume.) Having HSN agree to stock your product will most likely mean a significant increase in volume.
Also, HSN may have stipulations in the contract that may penalize you for delays in shipping and production. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Since 1989 we have been bringing new products to market and have seen successful placements in nearly every major big box retailer in the country.
Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution?
Big box retailers like HSN may offer to pay $1.25 to the manufacturer if the product costs $1 to produce.
If HSN already has a similar product, it is going to be very difficult to get your product picked up.
Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.


However, before submitting the paperwork required by HSN, you should contact a buyer at HSN and let them know your intentions. You should be prepared to ramp up your production and informing your manufacturer of this opportunity. Over the years we have learned the best ways to place a product in retail stores like HSN, and are available to help you accomplish your distribution goals. Check HSN’s guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. Spend some time at your local HSN to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Having a contact inside of the company will potentially move your application more smoothly through the process. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Do you want to sell directly to HSN, or do you want to license your product to a manufacturer that will handle distribution?




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