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Some auto dealers and experts like direct mail advertising because it targets and reaches prospects directly.
Subaru BRZ sports coupe arrives at Australia Dealers – Jan 02, 2014– Melbourne, Australia (Techreleased) – Subaru’s ultra-popular BRZ sports coupe is now available for sale in the brand’s authorised retail network for the first time. Until January 1, 2014, the multi award-winning BRZ was sold exclusively online in Australia, due to limited production availability from Japan. But with increased manufacturing of BRZ, it is now available via all authorized Subaru dealers.
The recommended National Driveaway Price* (NDP) for the six-speed manual is $37,150 and for the six-speed automatic is $39,730 NDP. Nick Senior, Managing Director, Subaru Australia, said: “Production efficiencies at Fuji Heavy Industries, the maker of Subaru cars, have presented this opportunity to expand BRZ sales into our retail network. Such was the car’s popularity on launch that the initial allocation sold-out after just three hours of going “live” on the web. An Ohio-based bank has come under fire for charging Black and Latino customers more interest on auto loans, a joint investigation by the U.S.
Fifth Third Bank, which has 1,300 banking locations in 12 states, has agreed to pay an $18 million settlement related to indirect auto loans made through dealerships. The discrepancy was not related to how credit worthy the Black and Latino customers were, and dealers were reportedly allowed to pocket the additional interest as compensation. A court must finalize the settlement, which will require the bank to make changes to its monitoring and compliance models. Discrimination victims who financed auto loans from the bank from January 2010 to September 2015 must be identified and compensated for the interest rate discrepancy. Fifth Third Bank is far from the only financial institution investigated for racial discrimination related to auto loans. Auto loans continue to make up a large portion of consumer debt, reportedly falling just behind mortgages and student loans as the top source of debt for the public. In addition to the $18 million settlement, Fifth Third Bank must also pay $3 million related to unlawful practices in the promotion of add-on credit card services.
White Police Officer Tells Why They Keep Killing Black People & Uses The Bible Specifically The Book Of Exodus To Explain It. Legislation now under consideration in Washington state would effectively prevent Tesla Motors from opening new stores in the state beyond its existing locations in the Seattle region — the latest development in the electric car maker’s national struggle against the traditional auto dealership model. Tesla is vowing to fight the legislation, calling it an effort by traditional auto dealers to combat the company’s growth and expansion. The proposed legislation “basically freezes us where we are,” allowing no further expansion in Washington state beyond existing locations in Seattle and Bellevue, said James Chen, Tesla’s vice president of regulatory affairs and associate general counsel, via phone this afternoon. The original intent of these types of regulations was to prevent auto manufacturers from competing with their own licensed dealers, he explained, but Tesla sells direct to consumers and isn’t competing with its own licensed dealers when it opens its own stores.

Officials with the Washington State Auto Dealers weren’t available to discuss the legislation this afternoon.
Tesla has successfully fought off similar legislative efforts in other states, including North Carolina, but Washington state is one of several ongoing battlegrounds for the electric car maker, led by CEO Elon Musk.
Todd Bishop is GeekWire's co-founder and editor, covering subjects including smartphones, tablets, PCs, video games, and tech giants such as Amazon, Apple, Microsoft and Google.
Surveillance video captured in December 2010 outside a Pittsburgh bar shows Michael Murray, an off-duty police officer, trying to help a bartender escort an unruly patron out of the establishment.
The SWAT team allegedly handcuffed Moreno, his wife Georgeia, Georgeia’s stepfather, and Georgeia’s adult son Billy. According to the lawsuit, police then violently dragged Georgeia’s 10-year-old son from the bathtub, injuring his ankles. The family is seeking $50,000 in damages, claiming the SWAT raid was in breach of their Fourth and Fourteenth Amendment rights. William Moreno, who has a lengthy criminal record, is in the midst of serving an 8 ? to 20 year prison sentence for his role in the initial bar fight.
Dealers employing this marketing strategy would have mailers printed in bulk and sent to their prospects’ mail boxes.
In order for that to happen, you must know which direct mail techniques have and have not worked in the past. The bank allowed dealers to raise interest rates as they saw fit, which resulted in them charging customers of color $200 more over the course of auto loans than white customers. By charging these customers higher interest, the dealers received more money for loans from Fifth Third Bank. Fifth Third operates 15 affiliates in Ohio, Michigan, Indiana, Illinois, Tennessee, Georgia, Kentucky, Florida, Missouri and North Carolina. Ally Bank, American Honda Financial and Evergreen Bank have also violated the Equal Credit Protection Act.
What’s more, auto dealers finance 80 percent of car purchases, which is why consumers in this case were so vulnerable. We’ve also left messages with two state legislators sponsoring the two bills — SB 6272 and the companion HB 2524 — and we’ll update this post depending on what we hear back. SWAT Team Sued for Terrorizing Family at GunpointA Pennsylvania family has filed a lawsuit against the Pittsburgh police department, claiming that two dozen SWAT team members raided their home and terrorized their two children in retaliation for a prior incident involving an officer outside a local bar. A fight breaks out in the process, with another customer – later identified as William Moreno – jumping into the fray and throwing Murray to the ground. Moreno, who would later be convicted of aggravated assault in 2012, left the bar to return home to his family. Although the officers had a warrant and evidently sought to arrest William Moreno, they are accused of putting his family through 45 minutes of “terrorization” in the process.

Officers reportedly humiliated the boy by forcing him to stand naked next to his four-year-old sister at gunpoint. US District Judge Nora Barry Fischer refused to dismiss the case earlier this week, citing inconsistencies in officers’ explanations and saying there is not a time limit by which the family would have needed to sue. Although a traditional automotive marketing strategy, some auto dealers still find direct mail marketing effective despite the flourishing of Internet marketing strategies today.
Make sure that the copy is compelling, engaging, interesting, clear, and free from grammatical and spelling errors.
These are phrases or sentences that tell readers what to do next after reading the advertisement.
Direct mail companies can do mailer design, copywriting, strategy planning, and printing for you. Some dealers charged customers as much as 2.5 percent more than the bank’s actual rate, or buy rate, for such loans. Dealers will not be able to raise interest rates to more than 1.25 percent of the buy rate on auto loans that span five years or fewer. That means minorities from these areas who received auto loans from the bank during this period should be on high alert. About 24,500 customers were affected by these promotions, which allegedly misinformed customers about the costs, benefits, terms and conditions of services, such as the ability to cancel credit card payments during times of financial hardship.
Attorney of the Southern District of Ohio, issued a statement on Fifth Third Bank’s discriminatory practices. Ear Hustle 411 is an informative, Entertainment blog where we keep our ears to the streets for all the latest trends in fashion, new music, gadgets, celeb gossip, entertainment, and breaking news. 4-5, in Seattle, is one of the country’s premier technology conferences, bringing together more than 800 innovators, entrepreneurs, business executives and tech leaders to explore the future of the innovation economy.
Examples of calls to action are “Join now!”, “Call us now!, “Follow us on Twitter”, and the like.
If you want to achieve effective direct mail marketing, spend enough time for research and preparation before employing such strategy. Moreover, find out the interests of the people in your mailing list so you could personalize your mailers and make them more effective. If you are going to use paragraphs, which are usually used in letters, keep them short and minimal.

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