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Last week at the BCIC New Ventures Competition seminar I learned about developing a Business Canvas Model. The Business Model Canvas is a single page divided into sections which define and identify nine essential areas of any business venture.
In support of this, and nestled between the two on the form, are the sections on Channels and Customer Relationships.
The remaining four sections look at what it’s actually going to take to deliver your Value Proposition to your Customer. The Key Activities identify how you will deploy the key resources to deliver your Value Proposition. So you want to check the legitimacy of a used car that you have found but are not sure whether or not the seller is being completely honest or is maybe hiding something from you. Unfortunately even if there was a company that provides zero cost checks it would not be in business for long because it cost the checking company every time a check is made. To be able to provide this car data check service needs to retrieve data from many different sources and this all costs money. If you are really serious about a car you can get a really comprehensive background check on a vehicle for less than ten pounds. Without doing the proper checks and for the sake of a small outlay you could end up with a vehicle that is not what you thought.
So you have to think as to whether or not a small investment is worth saving you the cost and hassle of ending up with a dud vehicle.
At its core is defining your Customer, their target market, and the Value Proposition you bring to this.
Do you have a monthly news letter; can they access user information on-line; how do they interact with you regarding service issues, etc? The Key Resources focuses on those physical and virtual resources that are absolutely required to deliver your Value Proposition.

Partnering with an organization in the industry that needs your Value Proposition can be a win win. Here you focus on your primary costs as they relate to your Key Activities and Key Resources.
The Business Model Canvas is a great tool to help you capture the essence of any business venture. You are thinking maybe you can get a free car registration check rather than having to pay for one. So whilst you will not get a check for nothing you can get a low car check that may not be quite as comprehensive but may provide the information that you require.
Some services do provide a basic report but will not provide enough information to allow you to find out if the used car that you are looking at has any previous history that may indicate something is wrong. As many as 1 in 12 vehicles in the UK are believed to have some sort of discrepancy with them. It could be that the odometer has been tampered with and the car has done many more miles than you thought. Before you buy a used vehicle we strongly recommended you perform a vehicle history check first. The Business Canvas Model forms part of the write up for the Round 2 Submission in the contest. What I have found is how quick it is to learn, and more importantly, how it helps focus on the business model and its viability. Is the product or service delivered virtually over the internet,  physically delivered to the customer’s door, or does the customer have to visit a bricks and mortar establishment to pick up the product? They may get early access to your solution, and in tern provide market exposure and possibly financing. If you have a Key Resource or Key Partner and no activity to assign them too, how key are they? Similarly, how will you carry out Key Activities if you don’t have the resource.

This could be something minor or it could be something as serious as the car being an insurance write off, has outstanding finance, is stolen or has been cut and shut.
It could be more serious, if you buy a stolen vehicle it will have to be returned to its rightful registered owner. Additionally with a comprehensive report on the vehicle you can use it when you sell on the car to prove its legitimacy.
It’s about understanding your customer and their needs, and providing them with a solution that has quantifiable value and a unique differentiator. If R&D is critical to delivering your Value Proposition, then a suitable laboratory is a Key Resource.
Similarly, partnering with a supplier of a key item can ensure a continues supply while providing the supplier with a long term revenue stream. You will not get any compensation or even get your money back and you could lose thousands. What human resources do you need, not only to develop the product or service but to get it into your customers hands? One last comment, make sure you validate your assumptions, especially in determining what your customer wants. Someone is going to have to bankroll your business, at least until you become cash flow positive.

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