Wait - I have a great offer for you!
 | Yes please - I want the additional videos for just an additional $9.97 |  | No thanks - I probably wouldn't learn much watching you edit and analyse copy that pulled like a train. |
In the first extra video, I tear apart - paragraph by paragraph - an advert I wrote for my agency.
I chose this ad for three simple reasons:
1) It made me pots of money.
2) Ever wondered why advertising agencies don't advertise? I'll tell you. Crappy results. But not this ad. We believed – and it worked like a charm.
3) As ads go, it's not the best in the world – but it's very workmanlike: you should strive to get all the elements I go through in your ads, copy and online media.
This first video is only 16 minutes long – but I'll bet you watch it again and again.
And the second video?
I analyse some copy I didn't write. I think it is utterly brilliant.
Whenever I see something I wish I'd written, I always go through it to understand why I thought it good.
And this is exactly what I do with this copy – again, paragraph by paragraph.
This video is only 17 minutes long – but it's packed with 26 classic levers and hooks.
You get to see me being hands on, and very candid.
Yes, I'm biased, but for an additional $9.97, it's a steal - 33 minutes of me examining the moment of truth. The moment when people decide to buy or not.
| Yes please - I want the additional videos for just an additional $9.97 | | No thanks - I probably wouldn't learn much watching you edit and analyse copy that pulled like a train. |
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