
Subject: Your "ICS" Email Course - Part V

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Instant Cashflow Secrets eCourse Part V - Easy, Almost 
Embarrassingly Simple Ways To Churn Out One Special Report After 
Another Even If You Usually Hate To Write!

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{FIRSTNAME Fellow_Marketer},

Welcome to Part V of "Instant Cashflow Secrets". If you're 
constantly at a loss for 'hot' product ideas... After reading 
this eCourse, there's no reason why should ever wonder how or if 
you can create a profitable product fast. You'll discover proven,
fast product creation techniques used by people like Yanik 
Silver, Corey Rudl, Anthony Stillwell, Jimmy D. Brown, Tony
Blake, Joe Vitale and others.

Creating your own product doesn't have to be a pain and it 
doesn't have to take weeks. Some of the techniques you'll read
will show you how to get a unique product of your own and start
making sales in a matter of days.

-----

Would you believe that it took me a little less than a day to 
write the 5-Day eCourse you've been reading? Well, it's true. And 
I don't even consider myself to be a writer!

How it all happened... 

I was in the middle of writing a 20+ page report when I realized 
that I needed an eCourse on how to create products to make my 
report complete.

Everybody's seen the "Make Your Site Sell" eCourse on how to
come up with great product ideas so that was out of the question.
I haven't seen too many other similar eCourses out there that
would suit my needs so I had to write one myself.

So, Here's what I did...

I created an outline for the eCourse. A 12-Day eCourse. I did 
this for a couple of reasons.

  => I wanted to make sure I had enough subject matter to write
     about. A 12-Day eCourse was surely more than enough.

  => I wanted to make it easy to write the eCourse. A 12-Day
     eCourse may not seem easy to write, but I had no intention
     of writing a 12-Day anything.

Let me explain...

How many times have you thought about something you had to do and
just sat there wondering how you will ever get through it all?
If you're anything like me... Too many times to count.

The tendency to get overwhelmed is a tendency I used to my 
advantage and you can too. Preparing to write a 12-Day eCourse 
takes planning and it also required me to force myself to get 
into the right mindset.

I started writing my 12-Day eCourse and by the time I was on
the third or fourth report (out of twelve) I scaled down my 
12-Day outline to make it five days.

Instead of looking at eight or nine more reports to write... I 
was looking at only one or two.

Halfway to my mark of five days!

In other words... I purposely overestimated the amount of writing
I was going to put into this project with the intention of 
scaling back to make things seem easier.

Getting into the mindset needed to sit down and write twelve
reports made writing five reports simple. There's a natural urge
to want to do less than we plan.

Planning to do more than you need to do helps you push through
what you would normally think you can't do.

If writing even one report seems too hard for you... Plan to 
write three of them. Make three your goal. You'll find that it's
a lot easier to get the first report out that way.

The one thing that stops most people from writing is the fear of
all the work that's ahead. Knowing that I didn't HAVE to write
eight or nine more reports to create a 12-part series made the
process of creating five reports an easy one.

That's the reason why I was able to churn this eCourse out in a
matter of a few hours instead of a few days.

Of course it also helped that I know the subject matter because
I actually use the techniques outlined in this eCourse to grow
my own business. Didn't have to spend hours researching anything.

I'll leave you with a Martial Arts example...

Have you ever seen a martial artist punch through a couple of
boards or bricks? Ever wondered how they do that? Here's a little
insight into what it takes to do those things.

When a martial artist is looking at an object that he or she is
going to strike and break... They aren't really looking at the
object itself. Basically they have to learn how to see through 
their target and visualize hitting something on the other side
of it.

If not, they would end up not hitting their target hard enough to 
break it and hurt their hand instead. If a person is trying to 
break through 5 boards... They have to imagine 10 of them in 
order to strike 5 hard enough to break them.

So, if your goal is to write 5 reports, you have to get in the
mindset of having to write 10 or more in order to push through
the 5 you need.

                  The Power Of Byte Sized Pieces

Another way to make writing reports easier is to start small and
expand. Create a 'mini-article'. Write your report like you're
writing a short ezine article.

==========

TITLE

Opening Statement - Point out a problem people are having.

Agitate - Make the problem seem worse than you originally stated.

Solution - Offer your remedy.

Closing - Make your solution seem like THE solution.

==========

After you create your basic outline, hit the search engine and
find relevant resources and point to content that reinforce your
writing. By doing this you can focus on each piece of your report
separately.

Your "TITLE" for example. Spend time only on that aspect of your
report until you feel like you've got that nailed down.

Your "Opening Statement". Focus on identifying the problem your
report is going to help people solve.

And so on...

The point is to focus on your report in pieces. That makes is so
much easier to write. Worry about editing later. Just write and
write and write. Let it flow.

I spent more time rewriting this eCourse and correcting mistakes
that I did actually writing it. As it should be. With writing and
editing there's about two days worth of work in here.

Writing becomes hard when you critique your writing as you're
doing it. Until I stopped doing that... Creating even a simple
article took forever. Writing and editing are like oil and water. 

They don't mix well. Do one or the other, but never both at the 
same time. Trust me it doesn't work.

In Summary...

  => Create more work than you actually need to do so that when
     you scale back... What you now have to do compared to what
     you thought you had to do is simple by comparison.

Getting geared up to write 20,000 words makes it simple to write
6,000. I've used this technique over and over again and it never
fails to get me through any writing project.

  => Write in small chunks. It's easier to write a 1,000 words
     if you write it 200 words at a time. Believe me on this one. 
     This eCourse weighs in at nearly 6,000 words and it only
     took a little less than a day to create using just this one
     technique.

You don't even have to write an entire eCourse in one day like I
did. You could write just one report a day broken up into smaller
pieces. Nearly every person who writes a lot does this because
it keeps you from becoming overwhelmed.

Steven King has written so many books it boggles the mind and the
reason he can do this is because he writes a little every day. 
The little things add up.

          Do something every day that you don't want to do. 
          This is the golden rule for acquiring the habit of 
          doing your duty without pain. Mark Twain

Set aside a little time every day to do some writing. Even if 
it's only thirty minutes. That's three and a half hours a week.
Fourteen hours a month. Use the time you have to your advantage
because in the next few weeks while your competitors are still
selling other people's products... You will have a product of
your own.

          Let's suppose you had a bank that each morning 
          credited your account with $ 1,440 --- with one 
          condition: Whatever part of the $ 1,440 you had 
          failed to use during the day would be erased from 
          your account and no balance carried over. What 
          would you do? 

          Of course you'd draw out every cent, everyday 
          and use it to your best advantage. Well, you have 
          such a bank and its name is TIME. Every morning 
          the bank credits you with 1,440 minutes. It writes 
          off forever whatever portion you failed to invest 
          to a good purpose. INVEST WISELY

Everybody gets 24 hours in a day. It's how you use those hours
that matters. If you want your own product and you're serious 
about it you're going to have to prioritize.

What's more important to you? Creating a few extra income streams
or watching TV? The people who you see on TV are getting paid to
do what they do. You aren't being paid for watching them.

The biggest obstacles you have to face is the fear of getting 
started and the (untrue) belief that what you write won't be
good enough. I'm not worried about what people will think about
what I write and you shouldn't be either.

Put your heart into writing something that you truly believe is
worth reading and what others think will take care of itself.

Ideas for products are literally everywhere. You just have to
stop thinking and start doing. I could have put this eCourse off,
but what good would that have done? It would still need to be
written. My competitors sure aren't sitting on their hands 
wondering what to do.

They're out there taking action. The question is... Will you?

          People who have attained things worth having 
          in this world have worked while others have 
          idled, have persevered while others gave up 
          in despair, and have practiced early in life 
          the valuable habits of self-denial, industry, 
          and singleness of purpose. As a result, they 
          enjoy in later life the success often erroneously 
          attributed to good luck. Grenville Kleiser

Do what you know you have to do. The techniques I've outlined in
this eCourse (while extremely effective), still take work. People
who have what they want always have purpose. They have focus. 
They know what must be done and they simply do it.

To your success,

Anthony Stillwell

P.S. Tomorrow I have a bonus report for you that reveals how to
turn the product creation strategies you learned over the past
few days into a permanent stream of free targeted traffic to your
site. I foolishly overlooked this simple tactic when I should
have been using it almost exclusively over the last year. Don't
make the same mistake I did.

        (c) 2002 Anthony Stillwell. All rights reserved




