
Subject: Your "ICS" Email Course - Part IV

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Instant Cashflow Secrets eCourse IV - How To Get Future Customers
To Tell Exactly How To Get Their Money!

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{FIRSTNAME Fellow_Marketer},

Welcome to Part IV of "Instant Cashflow Secrets". If you're 
constantly at a loss for 'hot' product ideas... You won't be by 
tomorrow. That's a promise.  ;-) You'll discover proven,
fast product creation techniques used by people like Yanik 
Silver, Corey Rudl, Anthony Stillwell, Jimmy D. Brown, Tony
Blake, Joe Vitale and others.

Creating your own product doesn't have to be a pain and it 
doesn't have to take weeks. Some of the techniques you'll read
will show you how to get a unique product of your own and start
making sales in a matter of days.

-----

Too many courses, ebooks and reports outlining how to create your
own product (in my opinion) don't give enough strategies for
you to find out what people want before you spend your time
(money) developing a product.

I've seen people completely devastated by the fact that no one
wants the product they've created. They realized too late that
nobody but them wanted their product.

Weeks... Months... or even Years... Wasted.

I don't want to see that happen to you. I'm about to give you a
few solid techniques for delving into the minds of your target
market and get them to TELL you how to get their money. People
want solutions and they will tell their problems to just about
anyone who they believe capable of delivering a solution.

FIRST TECHNIQUE: Thank You and How Can I Get Your Money, I Mean
Is There Anything I Can Do For You?  ;-)

I've rarely seen this done, but it's a very powerful way to get
insight into what your target market wants from you.

I know you give away something for free on your site so I'm going
to show you how to turn your freebie into a "Million Dollar" idea
generating machine.

When someone goes to your site looking for your freebie, do you
ask for their email address before letting them download it? If
not... Shame on you. Go sit in the corner for 10 minutes and 
think about how wrong that is.

Seriously... What are you thinking? Capture the leads you 
generate. The future of your business depends on it. Now that 
you're collecting the email address of the people who want your 
freebie here's what you do...

Use your "Thank You" page as a feedback form.

Instead of just having a message that says your email has been
sent... "Ask People What Type Of Information Would Really Help
Them Out In Their Business". Don't waste the opportunity to get 
valuable feedback you can use to get ideas for products you
probably never would have considered before.

It's free targeted research handed to on a silver platter. I
love it when people complain about something and you should too.
Listening to complaints puts you in a position to step in and 
say... "Hey, everything will be alright. Just send me $x.xx and 
I'll make the pain go away".

SECOND TECHNIQUE: Pay For Feedback

This is a variation on the first technique where instead of 
sitting back and waiting for your existing traffic to request
your freebies from you... You go out and create a surge of new
traffic you can collect feedback from.

How?

Ezine ads of course.

One of the absolute best places I've found to get information on
which ezines produce and which ones are a waste of time is the
"NetBreakthroughs" site run by Terry Dean. He spends his money
testing out all sorts of advertising sources and tells you which
ones work and which ones are a complete waste of time.

Check it out here:
http://www.getfreeadvertising.com/t/?netbreak
This site also contains a report in the "Web Updates" section
titled... "How To Get People To See You As the ONLY Solution To
Their Problems". A must read.

With this strategy you only want to "risk" money you can afford
to use on testing or gathering valuable feedback. Then, in your
ad(s) you aren't going to sell a product directly. You're going
to be offing a free download instead.

Remember... The feedback you generate on your "Thank You" page
is what you're after. Your free offer should be tailored to the
list you'll be advertising to and it should also be something
that people will get reprint rights to after they download it.

This is best done with a unique report of your own creation. The
reason is simple. You can design your report to promote various
affiliate programs and give people the option of customizing it
before they give it away for a small fee.

Since most people will want to make money from links within 
something they give away... you will be able to generate revenue
from something that you give away for free. Plus, since this
freebie will come with free reprint rights it will continue to
spread and draw more traffic to your site.

There are literally thousands of frustrated people out there
practically foaming at the mouth for something valuable to sell 
or giveaway without creating it themselves. Be the person who 
gives them what they want.

The primary purpose of your freebie however is to build your list 
and get people to your "Thank You" page. Instead of charging a 
fee for people to get a custom copy of your report you can offer 
the option of customization for free if they will give you 
feedback on what type of product they're looking for.

Like this...

 1) Someone gives you their email address in a form. 

 2) They are forwarded to the download page of your freebie where 
they see a headline similar to... "Would you like a free custom 
copy of the report you just requested so that YOU can profit by 
giving it away? 

 3) Then explain that you would like their input. Ask an open-
ended question that requires a little thought. Find out what 
problems people have.

This is a very irresistible offer many will find it hard to pass
up. You can not only get your target audience to TELL you in
explicit detail how to get their money... You can potentially
get thousands of dollars in free advertising when these people
spread your report with reprint rights all around the Internet.

Ideally your report should be in PDF format. The thing is... in
the past you would have to customize each report by hand, but for
the purpose of what I'm talking about here that's just not very
practical. There are better ways to spend your time.

So, what you CAN do is turn over the .doc and .html version of
your report along with instructions on which affiliate programs
to join and where to insert those links.

Then, you should also let people know what they cannot do to your
information. For example if they only have the rights to add in
their affiliate links... Say that. If you will let them add 
information about their site and newsletter... Say that.

Then point people over to...

PDF-O-Matic
http://www.easysw.com/htmldoc/pdf-o-matic.php

This site will let them compile your report into PDF format with
their affiliate and other information included. PDF-O-Matic also 
preserves images and makes all the links clickable. I've tested 
this out and it works just fine. If people want a custom copy of 
your report let THEM customize it.

You could also send people to...

GoBCL
http://www.gobcl.com/

They preserve your images and also make all the links clickable,
but they have a 500 KB file size limit. So if your report is
bigger than this you can't use this free service. They send your
pdf file to you by email as a .zip file.

There's also...

Fine Print
http://www.fineprint.com/
I've never used the products on this site. Just passing along a 
resource.

And...

PDF 995
http://www.pdf995.com/
I've never used the products on this site. Just passing along a 
resource.

THIRD TECHNIQUE: Ask Your Subscribers.

If you have a nice sized list you won't have to look outside of
your own circle of influence for product ideas. Your subscribers
should be MORE than willing to give you the feedback you're
after. You could set up a simple survey to collect the results.

ZoneCoaster's "Survey 2.50"
http://www.zonecoaster.com/
You can find it on the left side of the screen. This script 
should do the job for you and it's free.

You want to ask open ended questions. If you questions can be
answered with a yes or no then you're asking the wrong questions.
You want people to open up and tell you what they want.

Again, you could use a report with reprint rights as an 
incentive. It shouldn't take you too long to write up a 'hot'
report that your subscribers would drool over. Re-read the first
two reports in this eCourse.

FOURTH TECHNIQUE: Create A Feedback Product Page

I've used variations of this technique to get inside the mind of
my potential customers by having them tell me what they want 
without even realizing it.

The Tool - A link tracking script

SiteSell Affiliate Program (Click the "5 Pillar Program" link)
http://www.sitesell.com/websecrets1.html

Get a the "Ultimate Link Tracker" for free when you join the 
SiteSell.com affiliate program. This program installs on your
server so you are in complete control.

Free Link Tracking
http://www.linkcounter.com

Once you have your link counter it's time to set up your tracking
page. This is just a simple HTML page where you have two to three
headlines stressing different benefits.

For example...

Headline #1:

               Insider Secrets To Making Fast Money
                  With Other People's Products!

Headline #2:

    Discover the Little-Known Secrets To Creating 'Hot' Video
      Tutorials Your Customers Will Jump At the Chance To Buy!

Headline #3:

     Rarely Talked About Insider "Fast Money Secrets" That 
     Can Put Money In Your Pockets In As Little As 7 Days!

Of course you wouldn't label the headlines with Headline #1 and 
so on. I just did that in this email.

Link each of those headlines to an affiliate product or a product 
that shows people how to do what the headlines suggests. You can 
possibly make affiliate sales and you can see what type of 
information people are interested in most by which link gets the 
most clicks.

Instead of asking for feedback you can just count the clicks to
see where you should focus your time and energy. You may still
want to take what you learn from the clicks you get and use one
of the other techniques above. Ask people to back up your "click
data". Find out how many of them would be interested in a product
like the one that got all the clicks.

This is a simple way to see where people's interests are.

FIFTH TECHNIQUE: Use Your Email As An Idea Generator

I constantly get emails from people telling me all about their
marketing problems and the gripes they have with the way other
marketers run their businesses. I always pay attention to this.

I'm also constantly getting questions from frustrated marketers
who have tried a bunch of different things with no success. Those
emails go right into a special folder that I keep to give me 
some insight into what people want.

SIXTH TECHNIQUE: The Encrypted Surprise Bonus

The idea here is simple. When people download your freebie, you
add in a simple extra report that's encrypted. People will need
a password to open it. Include a README.html file that explains
what's on the encrypted file and includes a web page to get the
password needed to open it.

Once a person is on the page you've given them, they see what?...
A feedback form of course. They are told that the password is
theirs in exchange for answering a question or two.

What type of product (In Their Mind) would give them more control
over their business or... What type of product would they LOVE
to get their hands on.

Then when they hit submit... They get the password. To make this
work you have to really make them want the encrypted file enough
to go through the trouble.

You might also consider offering them free reprint rights to the
encrypted report. That's always a good incentive. I know this 
would work for me.

                   Software To Encrypt Your Files

ABI- CODER (Free)
http://www.abisoft.net/bd.html

Encrypt It ($19.95)
http://www.itcompany.com/encrypt.htm

Hide Pro (Free)
http://www.tihy.ro/eng/index.html

Fine Crypt (Free)
http://www.finecrypt.net/

Crunch (Free)
http://www.iamcal.com/software/crunch/

Crypto-Lock (Free)
http://www.rtsoftware.org/

DDCrypt (Free)
http://www.dd-soft.net/software.htm#ddcrypt

PowerCrypt 2000 (Free)
http://www.ovsoft.it/powercry_eng.htm

Iron Key (Free)
http://www.bestcrypto.com/products/ikey/index.php

Well, that should be enough to get you started. I'm sure you can
find plenty more file encryption programs with a little 
searching. Just thought I'd save you a little time.

SEVENTH TECHNIQUE: Collaborate

There's that word again. If you think that you always have to do
things on your own... You don't.

Let's say that you want to co-create a product with someone. Why
not BOTH use a few of these techniques for a few weeks and then
compare notes so that you can BOTH get a great idea for the type
of product the two of you need to develop?

Your partner will find out things that you probably wouldn't have
known otherwise and vice versa.

Taking the time to find out what people want will quickly put you
on the road to developing powerhouse information and/or software
products. I'm sure you can come up with many more variations on
the ideas that I've presented today so get to it.

Tomorrow I'll show you a simple way to write a report or a whole
series of them. It's a lot easier than you think. This eCourse is 
just a collection of reports. There's no reason why you can't
create your own eCourse using what you'll see.

Until tomorrow,

Anthony Stillwell

P.S. Well, tomorrow's the last day. Are you excited about getting
your hands on a 'hot' product yet? You should be. You now know
what many of your competitors don't. Even the ones that DO know
this stuff don't put it to use. Keep an eye out for the next
issue because it's important.

          (c) Anthony Stillwell. All rights reserved




