
Subject: Your "ICS" Email Course - Part II

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Instant Cashflow Secrets eCourse Part II - How To Crank Out 
Powerhouse Information Products In 5 Days Or Less!

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{FIRSTNAME Fellow_Marketer},

Welcome to Part II of "Instant Cashflow Secrets". If you're  
constantly at a loss for 'hot' product ideas... You won't be 3 
days from now. That's a promise.  ;-) You'll discover proven,
fast product creation techniques used by people like Yanik 
Silver, Corey Rudl, Anthony Stillwell, Jimmy D. Brown, Tony
Blake, Joe Vitale and others.

Creating your own product doesn't have to be a pain and it 
doesn't have to take weeks. Some of the techniques you'll read
will show you how to get a unique product of your own and start
making sales in a matter of days.

-----

What I'm about to share with you now is something that some of
your competitors are just becoming aware of. More experience
marketers have been aware of this powerful little technique for
years and now... You'll be able to profit from it too.

    COLLABORATION - Get More Done With Less Time and Effort!

It's so much easier to write half of an information product 
instead of facing a whole project that has to be written from 
scratch.

Usually what happens is two people get together and decide who
is going to write what then they part ways and start writing
periodically checking on each other's progress if need be. 
Another reason this is so ideal is that two people can bring
more to a project than one person can alone.

          Teamwork is the ability to work together toward 
          a common vision. The ability to direct individual 
          accomplishment toward organizational objectives. 
          It is the fuel that allows common people attain 
          uncommon results.

You see, I could write a report and some people wouldn't get any-
thing out of it, but a marketing friend of mine could write about
the exact same thing and get rave reviews and vice versa. Co-
Authoring a project helps you to reach more people. Two different
perspectives in one product gives it more depth than anything you
may be able to create on your own.

Examples of this technique in action...

Jim Edwards and Joe Vitale co-created "How To Write and Publish 
Your Own Ebook In 7 Days". Both of these men are great writers in 
their own right, but they both understand the benefits of 
co-creating a project. You get the project done faster and with a 
lot less stress.

Take a look at Jim and Joe's creation:
http://www.7dayebook.com

Jim Edwards also teamed up with Yanik Silver to create "33 Days
To Online Profits". Co-creating products is something that you
can do over and over and over again.

Take a look and Jim and Yanik's creation:
http://www.33daystoonlineprofits.com

If you've never created your own product before you can start 
with a simple eCourse like this one. A 7+ day eCourse split
between two people shouldn't take more than a few days if you
know anything about your subject matter.

eCourses are really popular now for a couple of reasons...

  => Marketers love them because they give them the chance to
     keep in touch with potential customers over an extended
     period of time which allows them to make more sales.

  => People love to read them because they get byte sized bits
     of information spread out over a couple of days instead of
     having to sit down and read an ebook.

You may already know someone who'd be willing to co-create an
eCourse with you, but if you don't... You'll have to track down
your co-author and CHARM them into working with you.

Always keep this in mind...

          Everyone has an invisible sign hanging from 
          their neck saying, "Make me feel important." 
          Never forget this message when working with 
          people. Mary Kay Ash

Naturally you should be writing about a subject you know about. 
Since you are a part of the target audience you're trying to 
reach... It stands to reason that almost anything that excites 
YOU will excite your target audience.

With that in mind... When you send out emails looking for a 
potential co-author, take a step back and ask yourself if someone
had sent you the email you're planning to send out if you'd be
interested in the offer.

If you can't honestly answer yes... Rewrite it until you can.

The writers you'll be contacting are a part of the audience you
both write for so put together an email that would make YOU jump
at the offer you're putting out there and you WILL get your
project up and running.

Speaking as someone who has written more than a few email offers,
you should ALWAYS speak to the other person's interests. Show (in 
your email) why a person should even consider what you're 
proposing. 

What's in it for them?

You need a solid answer to that question.

Your offer must be completely WIN-WIN or you can forget it. This
isn't the time to be selfish. Look at the big picture. If you
co-create an eCourse with someone this week... Why not create
another next week? 

If you offer up a one-sided deal where the benefits YOU get far 
outweigh those of your writing partner... It will be hard, if not
impossible to get that person to work with you.

Ask yourself what would it take for you to get the other person 
to wonder what YOU will get out of the deal because you've 
presented so much of what they'll get from working with you.

Always think WIN-WIN and you will have no problem finding people
eager to work with you.

          No man will work for YOUR interests unless they 
          are his. David Seabury

I used eCourses as an example of what can be done with the power
of Collaboration only because an eCourse is something that you
can put together quickly and profit from fast by selling access 
to it or by selling the reprint and master reprint rights.

Besides, ebooks are losing their appeal. Everybody's got one and
the sad fact of the matter is that many people who create them
could care less about providing solid content. Once people have
downloaded their share of worthless ebooks they won't even look
twice at yours.

Don't call your ebook and ebook. Basically anything else you can
think of is better. Special Report, Course, Manual... etc.

You could easily (instead of an eCourse) get together with 
another writer to put together a 'hot' special report in 7 days 
or less. It all depends on how much writing you want to do.

Other marketers are going to be creating products anyway. Why NOT
work together?

Best Wishes,

Anthony Stillwell

P.S. Important! You simply can't afford to miss tomorrow's email
because I'll be revealing a simple way to get other people to
give you great ideas for products and actually create them for
you! You can be "lazy" and still profit. Don't miss it.


          (c) Anthony Stillwell. All rights reserved



