One of the greatest challenges businesses will face is how to strategize growing their companies without robust consumer data to bank on. While there is plenty of data to be collected from external markets — most notably, the U.S. — Canadian consumers may very well differ from their American counterparts. With legalization fast approaching, it’s difficult to predict consumer trends. Questions around demand and preference leave open how this industry will evolve once it goes commercial.

Are you a Global INSOL member or interested in becoming one? The redesigned GlobalInsolvency.com provides you with new and useful international insolvency resources at your fingertips. Want to find out more? Take a tour by watching this video.