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Considered one of the world’s leading pizza delivery brands in terms of store numbers and unit sales, Domino’s Pizza is coming to South Africa as Taste Holdings has recently signed a 30-year master licence agreement with the brand.
Domino’s Pizza is set to become Taste Holding’s leading pizza brand with existing franchisees of Scooters Pizza and St Elmo’s being given the opportunity to convert to Domino’s Pizza.
About the AuthorTracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine.
Domino’s Pizza will initially open with six stores this year in the Johannesburg, Cape Town and Durban regions, with plans to rapidly expand throughout the rest of the country in early 2015. Scooters Pizza and St.Elmo’s franchisees in the group have been given the opportunity and assistance to convert to Domino’s Pizza franchises going forward.
Founded in 1960, Domino’s Pizza is the recognised world leader in pizza delivery, with more than 1 million pizzas being delivered daily worldwide, a figure that is set to escalate once the Domino’s Pizza stores open across South Africa and into other Southern African countries.
Their international outlets have experienced 20 consecutive years of positive same store sales growth – a record that Taste Holdings intends to emulate in the future.

The Johannesburg store is set to open at Rivonia Junction, Sandton on 31 October 2014 at 10:00am. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Taste Holdings signed an exclusive 30 year master licence agreement to develop this international brand in South Africa. We have no doubt that the brand’s introduction will also afford even greater business opportunities for both existing and potential business owners who are looking to make a mark in the fast food franchising market,” says CEO of Taste Holdings, Carlo Gonzaga.
Along with their expansion plans, the brand will also become Taste Holdings’ leading pizza franchise offering.
We intend to not only meet but exceed the standards of the brand in our own local market to ensure its legacy is strengthened even more in our country. We want to ensure that not only do we offer consumers the legendary taste that makes Domino’s Pizza so successful, but that the brand also attains some South African flavour to keep it relevant for the local market.

Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.
It is our goal to ensure that South Africa is one of the top Domino’s Pizza markets very soon,” concludes Gonzaga.
While we will be introducing authentic American-styled pepperoni to the market, we have also kept a few local pizzas on the menu to keep our South African pizza connoisseurs happy,” concludes Gonzaga. Please read our Editorial Disclaimer and Terms & Conditions of Use.Is this information out of date or incorrect?

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23.12.2013 admin

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