Business Strategy

Strategy in business is just a method you have decided to adopt to go into a business. For instance, asian car makers like Toyota 1st entered the car market with cheaper cars as an alternative for americans. This was their strategy that helped them get sizeable market share in the USA

Low-pricing is a very effective business strategy you can use in any market.

Strategy can mean the success or failure of your business

Your strategy will be clear to you when you have studied the market you wish to enter. You can apply it to your pricing (Starting with low prices), you can apply it to advertising, you can apply to your brand image (e.g. Nissan created the Infinity brand for luxury customers), you can apply it to age groups (e.g. Google and Facebook were developed to appeal to the younger generation.