Businesses have used the above words a lot to describe so many things. In short Branding is all about the image you project for your business in the mind of your customers. Unfortunately, like the story of the 9 blind men that went to see the elephant, different people will perceive your business differently.
It is your job to reinforce the image you create of your business permanently with an image, a slogan, symbol, behavior etc. Marketing and branding go hand in hand because the image people perceive your brand will affect the way people buy your products.
A good example is the manner Tecno rebranded their phones in Nigeria. The brand initially was known for cheap, low end china mobile phones. What we have withnessed over the past 3 years was that the Tecno created a new brand and projected it to look like a better brand with mostly high-end quality mobile phones, Infinix. The public has welcomed the infinix brand and with the improvement in public perception, Tecno then launched high-end phones under the Tecno brand name which have also been doing well in the market..
In summary, your brand is who you say you are and people buy based on who they know.
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