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Just take a quick look at Google Trends, where the keyword search for content marketing managers shows steady growth over the course of five years. Add to the search a few more comparison terms – search engine optimization, email marketing, and social media marketing managers – and you’ll get two to three times the return than from those for content marketing alone. Those who want to take things to the next level may want to follow the example set by Lauren Holliday who used a MailChimp email campaign to land 15 job interviews.

A simple, effective way to accomplish this is through writing guest posts on relevant sites and engaging with potential employers on social media. Everyone from journalists to bloggers, SEO specialists to social community managers, is seeking to move up-market into content marketing roles.

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