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This might seem like a no brainer to you, but understanding the psychology of why someone uses social media is what makes the gurus so successful. When a company as big as Coca Cola or Walmart decides to hit social media, they need more than one person to handle their online presence and engagement. It’s no secret that the fastest growing and biggest business out there are dominating social media. Entertainment – The beauty of a social network is that you are able to connect with people that share your interests all throughout the world.
Self Definition – 68% of people say that they engage in social media because it allows them to get a better sense of who they are. The qualities that their company boasts should be reflected in their social media profiles.

We can’t think of another way to describe the geniuses that are behind some of the most successful social media marketing campaigns. Recent reports show that over 50% of the time spent on our phones is through the use of social media and it’s only growing. The companies that realize this are hiring social media rockstars in the hopes of putting their business in the spotlight. Their social history acts as a calendar that demonstrates growth and interests they didn’t even know they had. 84% of people use social media to share issues that they care deeply about and support a cause. 78% of social media users love that they are able to stay in touch with people around the world who have the same hobbies they do.

Someone trained in social media is able to demonstrate the values that they hold so highly.
Social media jobs were created because that kind of maintenance demands full time attention. Finding social media jobs available with agencies like this is difficult and becomes insanely competitive.
Nowadays, some business are even getting their start on social platforms in an attempt to fine tune their specific consumer knowledge and completely build products around customers.

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