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Chicago-based Crown Imports has launched a new national campaign for Corona Light from La Comunidad in Miami, Fla.
Chicago-based Crown Imports will debut Victoria beer in Chicago next week -- the launch city for the Mexican brew's United States rollout.
Chicago-based Crown Imports has awarded Horizon Media all media planning and buying for the company's entire portfolio of beer brands, including Corona Extra and Modelo Especial. Now, Crown says it intends to relieve C-K of media buying duties for the flagship Corona Extra, Corona Light and Modelo Especial brands.


The plan is for Crown to select the new media buying firm by year's end and transition all media buying to that agency early in 2010.
Of course, it might help if C-K managed to find a new creative leader for the Chicago shop sooner rather than later. Today, Chicago-based Crown, which distributes Corona beer in the United States, said Sabia is coming on board as Crown's new executive vice-president of marketing. Chicago also has one of the country's largest Hispanic populations, many of whom would be familiar with the brand from their home country.





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