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He was ranting about the blindness of most business managers who still feel compelled to outsource social media. Social media offers new devices to reach our customers, so it is an issue that should be addressed from the top of the organization on down.

I don’t care if you are a 70 year old CEO or the head of a team in your company, you need to take the time to learn about how social media can enhance the customer experience with your company.

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