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There is no escaping the ubiquity of social media use in both our business and personal lives. 60% of employees want to share relevant content on social media sites about their employer in order to boost business. While many managers and HR professionals worry about how employees will use social media, only 40% of companies have a formal social media policy.
Although the majority of recruiters now use social media for recruiting, only 10% have been formally trained. Simply having a social media usage policy is not sufficient, no matter how strong the policy is. An introduction to popular technologies and a review of common social media platforms, including tips for setting up an account. Case studies of successful social media strategies that are relevant to your business, e.g.
Coca-Cola has a Social Media Certification Program that employees are required to complete if they wish to represent the company online.
Recruiters at Intuit attend Social Media Bootcamp, a 6-week program that teaches effective social recruiting strategy, how to set up individual profiles and how to find useful information to share online.
Zappos trains employees on the proper use of social media as part of their new-hire orientation program. For more information about Best Practices in Social Media and HR, see our free resources at HR University. The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. If you’re interested in improving your social media skills or building a career in social media these online courses and certifications can help you learn the ropes. Where social media really becomes valuable in a business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business. Surprisingly, there aren’t many structure MOOCs (Massively Open Online Courses) for learning social media and inbound marketing online. In the spring 2012, a Kickstarter crowdfunding campaign was launched that raised over $12,000 to bring DS106: Digital Storytelling to an even bigger online audience as a full-fledged social media MOOC.

In the course you get to design and build your own online identity (if you don’t have one already) and develop skills in using digital storytelling and social media for networking, sharing and your own creative self-expression.
Inbound marketing pioneer Hubspot offers an excellent free Inbound Marketing Certification Program.
This fun video course from email marketing provider Constant Contact shows you how to use social media to get business results. This brand new MOOC from the University of Salford in Manchester, England helps you develop your professional online profile and use search engine optimization and social media marketing tactics and strategy to improve your online presence.
GFC provides short, well-structured courses on popular topics in social media and how to better use technology. The foundation of making money online for many bloggers and social marketers is to leverage SEO, social media followers and inbound marketing content to build an e-mail list.
In this course you get to learn how emerging social media platforms are being used by people and businesses to build an audience.
Another one of the social media MOOCs available online, this course is provided free by the Department of Communications Studies at West Virginia University. As can be expected from a University, this online course is more heavily focused on theory, inquiry and learning how to ask the right questions to improve your understanding.
Social media is revolutionizing communication, business and government so I think it’s important to explore the philosophy implications and impact of these changes to deepen your understanding of online communication. Fortunately, with the rise of social media you can now build your professional network much faster than before and become a self-made influencer by using social media with a high degree of social intelligence. If you want to be on the cutting edge of digital marketing then you need to learn growth hacking, which involves the convergence of creativity, analytical thinking and social metrics. It’s not free but becoming a part of the Social Creators membership community can help you learn not only social media expertise but also how to set yourself apart by building a personal website and following step-by-step guidelines for rapidly building your own audience. You can learn this highly valuable skillset online by learning from today’s social media influencers. I would start by getting your own self-hosted WordPress site and then learning how to use it by blogging and sharing your content to get feedback from your friends, family, and eventually your wider audience on social media as it grows. It all starts with having your own website and from there you can have a platform to build an audience while learning vital skills that will massively increase your social reach and income like SEO, growth hacking, conversion optimization, copywriting and email marketing. We have partnered with the author of SEO Bootcamp, Tom Treanor and utilize his well written book as a base for our course material and we have added some more social media training coursework of our own.

Jumpstart:HR also provides tailored Staff Training and Development in a variety of areas, including proper use of social media.
It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies. I’m sure this will change and there will be many more social media, blogging and inbound marketing MOOCs in the coming year because all these skills are becoming must-haves for the job market. Over 80% of jobs are now found in the informal job marketing (meaning they are not advertised) so having a social media presence and regularly networking (online and offline) is more important than ever. While the course is aimed at people in digital marketing and social media industries, anyone can improve their knowledge of inbound and content marketing by following the 11 free classes and completing the reading assignments and optional homework assignments. You can learn the basics of social media 101 and how to use platforms like Facebook, Twitter, LinkedIn, Blogging and YouTube. It explains the use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to create a successful Facebook page.
Regardless, these freely available whitepapers from top social businesses like Hubspot, SpredFast, Salesforce and Hootsuite have some of the best and most current information you’re going to find online. You also get hands-on experience with popular social media tools like blogs, microblogs, podcasts, RSS feeds and more. With automation and outsourcing eliminating most routine work, the most highly paid digital skills of tomorrow will require a high level of creativity and social intelligence. We believe ranking high is important but it is equally important to be shared among the social networks. As more companies embrace social media tools, it is the organization’s responsibility not only to communicate ground rules, but also to provide training to equip employees with the right skills to make the most out of their social networking efforts. If you want to stay up-to-date on new and cutting edge practices in inbound marketing and social media, I recommend you check for newly published whitepapers on these websites regularly.
Treanor has graciously agreed to help us with new materials when new updates to the SEO and social media scene occur.

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