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Over 76% of respondents were key decision makers and influencers (CMOs, senior executives, VPs and directors) with annual marketing budgets ranging from under US$1M to over US$100M and whose key markets are North America (57%), Europe (19%) and APAC (11%). I definitely agree with the push on content creation as once a business gets their head around it, it is the most cost effective marketing there is. For an example: A previous client of ours (a drug and alcohol rehab) was convinced by us that doing a major content creation campaign and redirecting the bulk of their marketing dollars here was the best way forward, other then the fact that they would not see overnight results.

Their membership is made up of digital agencies and production companies throughout the world, on five continents in 24 countries. The remaining 47% were creative service leaders from traditional agencies (23%), digital agencies (64%) and production companies (13%). I’m happy that blogging and copywriting took the 1st slot of the digital jobs of the future because I really love those.

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