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With it, comes its own set of standards, some strong, others not so strong, since Web 2.0 in itself is a very fickle, ever-evolving definition of design standards. Countless examples of Web 2.0 sites have broken the rules of what was once considered strong design. At its best, Web 2.0 stands as an equal to the traditional design rules practiced for centuries, though it is no doubt a reflection of our society in its current state of hustle and bustle. Below this shot is a great balance of Web 2.0 styled fonts, which establish an extremely strong hierarchy of information.
Even though the days of overly-muted colors are somewhat behind us (which is a good thing, in my opinion), I’m still a fan of subtle, earthy tones that are complimented with bright accents, and MuttInk has pulled this off brilliantly.
The portfolio over at 45 Royale not only showcases an amazing array of work, but it shows that the team behind the site understands good use of multiple design standards. Seeing the color theory and organization mesh with such great harmony is always a treat, and they’ve supplemented it all with a highly sophisticated blend of fonts, both large and small. The important thing to keep in mind when we’re faced with the many technologies available these days, especially the fancy fades and trickery made possible by JavaScript, is to taper them and reign them in. They sprinkle their site with the fancy goodness, yet keep it lean and fun, with virtually zero time waiting on the images. The colors are vibrant and the font choices mesh with the overall feel, but again, the type can get pretty small in places, which is a Web 2.0 no-no. Portfolio contains nice images of the work, which are very straightforward and easy to navigate.
Use of rounded corners and gradients are taken to the extreme, but they are presented in a fun, modern Web 2.0 solution. Another cool aspect of this site is that the designers want to share a lot of information with their community, and it’s not information that sells them as designers, but information that they feel typical users might find valuable.
They allow you to dig deeper without cramming their needs down your throat, which is always a welcome practice. The Web 2.0 styled icons serve as the centerpiece for this page, and they go a long way in holding the site together. Last thing: Though I like the red links, which also pop off of the page and interact well with the icons, I do think they should make the contact link a bit more noticeable. Really cool rollovers on the icons keep the site uncluttered, yet give you the information you need in a fun way.
Okay, maybe it is just a personal thing with these highly textured sites, but what Agami Creative does, it does very well.
The centerpiece of this site is most definitely the watercolor header, which serves as a perfect backdrop to the crafty logo design.
Clicking over to the portfolio page, you’ll notice a layout with the perfect amount of breathing space and a strong grid system. Simple images contribute to the work and draw your eyes to the individual projects, like looking through a keyhole to the final result. Use of avatars is a good idea (though honestly I think they could have done better with these. Another site with a great illustrative approach, Designer Adit Shukla also knows how to put together a great color scheme, and even plays with a nice solution to the sidebar. For some odd reason, many sidebars are sloppy and overlooked, as if designers have permission to ignore the rules of good design when throwing together the sidebar of a site. Though the content is minimal (even a bit sparse), one can’t help but love the creativity involved, especially in the illustrative header, which adds a well-needed amount of depth. Multiple ways to navigate the site (though honestly, I’m not convinced this is such a good thing). The first thing you’ll notice about Cream Scoop is the bold selection of colors used throughout the site. Though the colors are bold, there are also subtle blends of strong type and gradients that are peppered throughout the site. The animation is a nice touch (but sorry, the use of Flash keeps this point out of the Web 2.0 Category). Again the overall black and white color scheme works for this site, and they accent this direction with some clean icons pulled right out of the Web 2.0 handbag.
The homepage stands on its own as a sort of splash page, and has a good mix of icons, strong layout, and even a bit of photography.
You’ll notice that the secondary pages use a separate, 3-column template to serve up the information. 3-column secondary page template allows a consistent flow of information once you navigate away from the homepage.
The choice of adding texture in the background really sets the site apart, and adds another layer to the already strong design; it is treated with care, and not overly used as it is in some sites. Browse over to the portfolio page to see an example of great spacing and grid structure, not to mention some fun examples of well-cropped images. However, I still like it, and the details won me over as I started sifting through the information.

With Digital Mash, you can see that plenty of thought went into the items they wished to include in the site, or better yet, the items they chose to leave out.
Being able to cut back the fat is an important practice for any designer, and Digital Mash lays out the basics, and only the basics.
The smooth gradient of the background does a great job of presenting the content in a sophisticated manner. However, the sleek presentation, the dropshadows, and the small details (such as the slightly bent corners of each piece), give it all a contemporary slant.
Vibrant colors on the homepage and in the header of the secondary pages add a vibrant accent to the gray background.
Amazing presentation of the portfolio images; dropshadows, upturned edges, and small details really bring this site to a higher standard. The site plays it straight, and in large letters tells you exactly what they do, followed by examples of the work. And, like all good examples, it embraces the technology as well as it does traditional design rules. Something you might notice is that Rockatee has quite a few projects on display in the portfolio section, so a streamlined solution was definitely in order. Site showcases the designers many side projects, but doesn’t let them get in the way of the central elements. The about page contains great photography that, while professional enough, is also has a very homemade appeal.
A professional, yet accessible and friendly team is exactly the type of team I want to work with. This is one of those rare sites that seamlessly fuses strong design rules with modern tweaks. The navigation is a highlight, with varying colors appearing as you hover over the tabs; a very sleek touch. Subvert was included not only for its obviously functional layout, but for the fading slideshow featured on the homepage. The background texture is complimented by transparent details, including a great navigation system featuring transparent tabs! I tend to navigate directly to the work pages on these sites, and Subvert doesn’t disappoint in its presentation.
At first glance this site might appear a bit disheveled or scattered, but the more I look at it, and the more I browse through its pages, the more I’ve noticed the strength of its organization. If you check out the Photo Gallery, you’ll see a slew of amateur photos that once again add to the Indie look, while showcasing the product. They want to be a part of the crowd and don’t feel as though someone is just trying to sell them something. It combines philosophy, marketing, technology, ease of use, and countless other aspects of our busy universe with an ultimate goal of making things easier for the masses.
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An excellent collection free bootstrap admin templates developers, themes enormous timesaver workflow, explore details.. Copyright © 2014 Review Ebooks, All trademarks are the property of the respective trademark owners. His latest iteration of Pixel Matrix is a stunner, and makes especially good use of color and a strong grid system.
He keeps his own bio small and tucked into the sidebar, and balances the larger text of the content area with smaller, sophisticated type in the sidebar. And though the type is on the tiny side, and a bit tough to read in spots, it still looks great on the page.
Though his blog site tends to fall within the traditional side of sophisticated design and small fonts there’s no denying the elegance and beauty of his portfolio page, which is a fantastic balance of the new and the traditional. Black type on white backgrounds, with great shades of gray in between, never seems to get old. They also prevent the site from being overrun with text, and give the user something to be curious about. As of now it’s a bit too tucked into the content, and I really had to search for a way to get in touch with these talented developers. It’s another contemporary example of how image-heavy sites can become a perfectly acceptable solution in a day of high-speed connections.

It also houses the navigation, placing just enough emphasis on its location, yet without insulting the user (because most people know where to find the navigation these days.).
All of this is wrapped up with a sophisticated serif font for the headers and a highly legible sans-serif font for the body text. Not sure how the anime look is supposed to mesh with this site other than the Asian influence?).
They’re not afraid to take the colors up a notch from the norm, and the result is as refreshing as it is different. Notice how the background gradient brightens at the top, like the edge of a spotlight, to highlight the otherwise minimal navigation. All of these elements come together in a sophisticated way and manage to emit quite a bit of energy. It contains wonderful artwork and, behind it all, a great foundation and structured content.
This texture, combined with the more sophisticated appeal of the site, goes a long way in strengthening Paiko’s identity.
Now, there’s definitely a thing as too much texture, and some would have a valid point if they argued that this site goes to far. Matt isn’t afraid to break a few rules that have always bugged me (like keeping information above the fold, an idea I feel was invented at a round-table discussion of over-thinking marketing folks.
And breaking a few rules is what being a designer is all about, whether the rules are old or new.
Open the page and you’ll know within seconds what the author of the site is all about. The cloud design and the vibrant blue color palette are straight out of the book, but it’s an extremely strong example of the standard.
They did so with a series of snapshots, which showcase the depth of their prolific portfolio.
They pull off an extremely polished site that is an equal to (or better than) sites created by large agencies, yet they also give you an inside look at the people behind the scenes. You can tell that the team took a trip outside, scouted a decent spot, and took a few snapshots with their own digital cameras.
Andrew has a great way of meshing texture, type, buttons, and photography into a congealed package.
Again, Andrew combines subtlety and accents to create a beautiful site that is thorough and compelling throughout.
Enter James Lai, a designer who knows how to present himself through a fancy use of type, texture, and animation. Though I place a high value on the human element, sometimes the work speaks for itself, and I can’t fault a guy for believing in his own skill set. The presentation is fun, but it’s also informative and valuable to potential clients. The grid structure is strong and easy to navigate, and upon clicking, the user is taken to an expanded view of the work. Better yet, the Indie-inspired design really starts to appeal the longer the stay, and the scattered look of the site actually fits the theme. While the social aspect of Web 2.0 is in full effect, this site is also made strong because of its viral marketing approach and great underlying philanthropy.
Please share examples from your own portfolio or other good examples that you may have come across. Browse over his portfolio and you’ll see that he carries this practice into his client work.
Good Web 2.0 standards are just as much about discipline as it is about design, and Pinch Zoom has it well under control. Metalab Design keeps the foundational rules in mind, however, and keeps the structure simple and well organized. Add a couple of brightly colored icons, and you have yourself a simple, yet effective site. It’s a fun and informative way to present featured portfolio pieces, and allows us, the user, to dig deeper, or to get the basics with just a glance. They even help you along on the homepage with a nice big button that leads to the portfolio. He also keeps hierarchy in mind, accentuating the important aspects and minimizing the sections that may not be of interest to all users. Sure I’m a softy for texture, but this designer has also captured the subtlety of good color theory and hierarchy.

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