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Now, before I get into the nitty gritty of this keyword phenomenon, a few things should be clarified to avoid confusion. Aside from helping you rank in Google (or any other search engine for that matter), keywords are also extremely important in helping you target specific customers.
Ok so now that we know what a keyword is, why it’s important and what it can actually do for your business, it’s time to figure out exactly how to choose the right keywords for your website.
Katarina is an online marketing guru with a passion for all things relating to the SEO and social media sphere.
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Last week, we published a post about how to choose and implement the right keywords to use on your marketing site.
For our yoga studio example, we wouldn’t want to target keywords with a low amount of local searches and a high amount of global searches because most, if not all, of your business is going to come from your local community.
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Drive valuable traffic to your website by combining forces with like-minded businesses to cleverly share customers. Keyword research using proven keyword tools like some of the paid programs or the free Google External Keyword Tool is unquestionably the number one most important activity for anyone marketing on the Internet. To be successful online we have to face the fact that people find information online by searching, and the words that they type into the search boxes become valuable keywords. The first thing most people learn about search engine optimization is that keywords are an important component. To make those keywords even more obvious to the search engines, experts suggest bolding the keywords throughout the article, italicizing them, or even putting them in as anchor text so they stand out.
A number of blogs out there insist on pinpointing the distinction between ‘keywords’ and ‘search terms’. The tool will help you figure out how many searches certain keywords receive, how much competition there is for those particular keywords and will even suggest other variations of that keyword that you may not have considered. They set the foundation of any SEO campaign, they help customers find your website and they facilitate search engines in ranking your website.

Subscribing to a few too many blogs, Katarina ensures that she is always on top of industry changes and the latest online trends so that she can take clients' campaigns to the next level.
You don’t want to optimize your website for a keyword that very few people in your area are searching for! Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast.
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If you know the trends and can identify what people are searching for, and specifically what words they use in those search boxes to find that information, you can be there waiting for them with the information they seek.
Those keywords should be in the title, in the H2 and H3 tags, in the name and description of pictures and visuals on that post, and in the list of meta keyword tags and the meta description for that post. Google’s external keyword tool is a perfect starting point before you consider investing in something more elaborate. Keywords can be a single-word term such as ‘holiday’ or they can be phrases with multiple words such as ‘cheap holiday paris’. Search terms, they say, are the words that people (the consumers) type into search engines when they’re trying to find information.
You can also filter results based on things like ‘exact’, ‘phrase’ or ‘broad’ match terms, location or by language.
Although this post only covered the basics, there’s a lot more to keywords such as where to place them on your website, how often to mention them on a page, how to do in depth keyword research plus much, much more – but I think I’ll save that for another post, so stay tuned!
When she's not reading about the latest SEO update or Facebook change, she's either blogging about it or helping businesses grow by applying it to their online strategy. It’s important to research, implement, and test different keyword iterations on your site to figure out which ones are most effective at increasing targeted website traffic, and as a result, customers.
You will see additional information specific to each keyword such as the competition level, global monthly searches, and local monthly searches. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs.
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But SEO is much more than using keyword tools to do research and then writing shooting for a 4% density of those words.

If you take the time to place keywords are in all those positions, it makes sense to take the time to use a keyword tool because you’d better be picking the right ones. I use templates right now and probable won’t venture from this at this point, I see that your wisdom will help me and for that, I am appreciative. Based on the keywords you type in, the clever search engine then spends a few milliseconds compiling a list of pages that have content relating to the word or phrase you searched for. Keywords on the other hand are the words that you (the business) place in the content, in the title tags, in the URLs or anywhere else on your website to match these ‘search terms’. If you don’t feature keywords like ‘wedding photography’, ‘Sydney wedding photographer’ or ‘professional wedding photographer’ throughout your website, how will Google know what your website is about? While the results aren’t ever 100% accurate, the tool is nonetheless a useful springboard for beginning your keyword research.
They display their results in the order they believe to be the most relevant for their customers who search using their sites.
The content on the first page of this list is what Google deems to be the most relevant to the keywords that you searched. Trying to get your head around the two is needlessly baffling because in the real world, they are just two sides of the same coin. Unless you have an abnormally powerful link building campaign going on to make up for the lack of keywords on your site, you’ll be in trouble. To keep people coming back to their search engine they need to give sound, accurate, relevant results. But what if “home based business specialist” gets 10,000 searches a month with low competition and “home business expert” gets 100,000 with low competition? And that’s why keyword research using proven keyword tools is critical to being found online.

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