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Star Adsharp will allow smaller brands to advertise on Star Plus and Star Gold to avoid wastage due to spillover. Businesses that sign up for the Star TV Sales Expo programme, which is currently underway, will receive consistent ads appearing over one week of each month from September 2014 until August 2015. In a video message to delegates at the expo, Star India head of ad sales Amit Chopra said, “So far our channels have been affordable only to large brands; however smaller brands have not been able to advertise on our channels because they are unaffordable and reach out to consumers outside their area. Star Adsharp will cover 10 markets including PHCHP (Punjab, Haryana, Chandigarh, and Himachal Pradesh), Rajasthan, Gujarat, Mumbai, Maharashtra, Delhi-NCR, Uttar Pradesh and Uttarakhand, West Bengal and all-India DTH. There are two packages (Blockbuster and Impact) each for Star Plus and Star Gold in addition to two combo Star Plus and Star Gold packages.
The Blockbuster package has a mix of primetime as well as non-primetime spots, while the Impact package has only primetime spots. The primetime spots will be aired from Monday to Saturday between 6 pm and 12 pm, while the non-primetime spots will be aired between 9 am and 6 pm for most packages except for Star Gold packages wherein the primetime spots will be aired Monday to Friday from 5–12 pm and non-primetime spots will be aired from 8 am to 5 pm. The Star Plus Blockbuster package will offer 90 ad spots including 36 primetime spots and 54 non-primetime spots, while the Star Plus Impact package will offer only 36 primetime spots. Star Gold Blockbuster package offers 210 spots (126 primetime spots + 84 non-primetime spots) for Rs 42 lakh (Rs 4.2 million) in the four markets mentioned above.
The Star Gold Blockbuster and Impact packages for all-India DTH market are priced at Rs 54 lakh ( Rs 5.4 million) and Rs 30 lakh ( Rs 3 million) respectively. The Star Network package comprises single-channel packages as well as combination packages with a mix of primetime and non-primetime spots. The single-channel package comprises Reach Package 1 having Star Plus, Reach Package 2 having Life OK, Youth Package having Channel V, and Maharashtra Package having Star Pravah.
The combination package includes Blockbuster Hindi movies package comprising Star Gold and Movies OK, English package comprising Star Movies, Star World and NGC, and English premium package comprising Star World HD, NGC HD and Star Movies HD. The Blockbuster Hindi movies package is priced at Rs 36 lakh (Rs 3.6 million) with 600 spots. For those who want to associate with high-impact sports properties, Star India is offering an opportunity to get a taste of associating with the big sports events over the next 6–8 months on a pan-India basis. The Star Sport offering includes Premium Soccer Plus, Sports All Day, Cricket Lite, Live Cricket and Live Cricket Premium. The Sports All Day package comprising 840 spots has a price tag of Rs 25 lakh (Rs 2.5 million). The Cricket Lite Package has two options—the first is cricket that will be played during September–November and the second option is cricket played during October–January.

The Live Cricket package comprises four options including cricket played during October–November, September–November, West Indies series in Hindi feed, and Australia and West Indies series in Hindi feed.
The West Indies series in Hindi feed has 1,938 spots and is priced Rs 2.5 crore (Rs 25 million).
Option 1 includes Champions League T20, India–West Indies ODIs and T20s, and Star Power with 1,906 spots on offer. It struck him after rolling backwards down the steep drive, pinning him against a brick postbox pillar and a security fence.
Court records show Victor and Irina Yelchin filed to become administrators of their son’s estate on Friday. The filing states Yelchin left behind at least $641,000 (?486,000) in personal property and had $731,000 (?554,000) in equity in his home. TMZ reports that Yelchin’s parents plan to file a wrongful death lawsuit against Fiat Chrysler, which made the Jeep that killed their son.
They are expected to announce their intentions to file the suit at a press conference on Tuesday.
In April, the company recalled 1.1m vehicles worldwide over the risk they could roll away after drivers exit. The vehicle that killed Yelchin, who was 27 years old, was one of those subject to a recall because the gear shifters confused drivers, causing the vehicles to roll away unexpectedly.
Fiat Chrysler offered their sympathies to Yelchin’s family in a statement, but said it could not comment on their plans for a lawsuit.
Joe Sugg will be joining us on Capital this weekend for an exclusive chat with Roman Kemp about everything from his ever-growing YouTube channel to his brand new book. The hugely popular YouTuber star has JUST published his first book - a graphic novel called Username: Evie - which has become the fastest-selling graphic novel since records began! Joe has a massive following on YouTube with over 5 million of you subscribed to his channel ThatcherJoe - so don’t miss out on your chance to get your question answered this weekend.
Based in Surrey, England, TV personality Anthea Turner has been in the spotlight for over 20 years.
Anthea has appeared in various UK top reality TV series’, including the first ever Celebrity Big Brother (for charity) airing out in 2000, ITV’s Dancing on Ice, Channel 4’s The Jump, and the UK version of Hell’s Kitchen. As well as maintaining a long-standing, successful career in TV, Anthea has published various books throughout her career, such as ‘How To Entertain In Style’ and ‘Perfect Christmas’ helping to establish her as the ultimate domestic goddess. Anthea has won a number of prestigious awards throughout her career, such as ‘Best Dressed Woman on Television’, and ‘ Show Business Personality of the Year’ awarded by The Variety Club of Great Britain.

Recently, Anthea has featured within publications such as The Sunday Telegraph’s Stella Magazine, The Daily Mail, The Evening Standard, OK!
With a new book set for release in early 2017 the future is looking very bright for Anthea with the release tipped to top the charts and position Anthea as one of the UK’s most exciting real life authors. The advertisers will have to give a minimum advertisement commitment of a year which will ensure consistent exposure for the campaign throughout.
They will also have the option to choose the week or month for the commercials to run, which will help them to plan their campaign well. The Star Gold Impact package offers 100 primetime spots at Rs 24 lakh (Rs 2.4 million) in these markets. The Star Plus + Star Gold Combo Impact package with 141 spots (Star Plus – 36 spots and Star Gold – 105 spots) has been priced at Rs 64 lakh (Rs 6.4 million). The Youth and Maharashtra packages are available for Rs 600,000 and Rs 17 lakh (Rs 1.7 million) respectively, with 300 spots each. This package includes live football only on standard definition and is available from October to November. The spots in this package will be aired during rest of the day part (RODP) on the four SD channels. The September–November package India vs West Indies series and Star Power show is priced Rs 1 crore (Rs 10 million) with 1,893 spots on offer. The Australia and West Indies series, on the other hand, has 981 spots with a similar price. Option 2 includes Champions League T20, India–West Indies Tests and T20s with 3,181 spots on offer. Anthea has also been nominated for ‘BBC Personality of the Year’ by the television industry. Web design by Blueflamingo - Web design Twickenham, Richmond & Kingston and now web design Toronto. It must be noted here that the Live Cricket spots will be carried on both English and Hindi feeds.
Option 4 has a mix of cricket and football including Champions League T20, India–West Indies Tests and T20s, Barclays Premier League and La Liga.

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