Using a dentist as an example, an office that is open 7 days a week is a great point of differentiation – and would be a great thing to put in an ad. July 28, 2015 Leave a Comment We all know that you don’t ever get a second chance to make a first impression. Your resume, together with your cover letter, are the first things that the recruiting manager or agency will see. They also receive a large amount of job applications and will make their first cut without ever giving you the chance to make a good first personal impression.

First of all, you need to consider which qualities of your personality you want to shine through – maybe (probably!) your professionalism, maybe your creativity, or even your likeability. When you do this you just have to be careful that your resume and cover letter don’t start giving the impression that you are not being serious.
Include references to how long they have been in business, awards they have won or types of products that they use — these are all examples of areas that could set them apart from their closest competitors. Consumers love saving money, so for a dentist to offer free whitening with another purchase serves as a great promotion.

This means that you will have to pay special attention towards generating excellent graphic design to create that great first impression.
It is important to begin establishing a trust between the advertiser and consumer at this first point of interaction.

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