Love guru Matthew Hussey teaches single women how to ‘Get the Guy’ at marathon dating raves.
The man whose flipchart acumen it’s showcasing is Matthew Hussey, a London life coach-turned international dating guru and author, as well as (according to his website) advisor to royalty, hedge fund managers and Christina Aguilera. At one point a woman is dragged away by security after invading the stage to cling to Hussey like a human limpet. The lights snap back on and a team of volunteers start thrusting sign-up forms into our hands. For £25 a ticket, this women-only seminar promises benefits like ‘never again being confused by men’ and ‘understanding exactly how men think’. He also seems to have the market cornered when it comes to offering women dating advice on YouTube. This event is attended by everyone from youthful, red-lippy-caked hipsters in neon jeggings to greying, matronly types right there alongside them.
There could be more euphoria flowing from these lady larynxes, but only if Ryan Gosling wandered onstage.


For nine months it will tour the world, giving dating advice to 20,000 women in cities including LA, New York and Toronto. Hell, when I mention the way I’m spending my Saturday to my mum, she immediately namechecks Hussey’s YouTube channel – this from a woman who describes desirable single males as ‘illegible bachelors’. He insists there will not be a single break (‘You go to the toilet, you hurry back or you miss something’) and proceeds to take the rapt crowd through an experience that’s part business conference, part evangelical church service, part Tiger Tiger dancefloor. The words ‘The Matthew Hussey Retreat’ appear on it, and for 30 minutes we’re shown a promo video for Hussey’s £2,500 Stateside ‘life transformation week’. Six hours of dating tips and not once did he reveal that the way to get a smooch from a guy was to fill in a form.
In fact, the only person who doesn’t know what to expect is me, the sole bloke in the audience.
At times he talks up his crowd’s self-worth so movingly that they melt like their insides have turned to Creme Egg filling.
Lingering shots of beautiful oceanscapes are intercut with scenes of emotional women lying on their backs, mascara streaming below leaking eyeballs.


As I leave, they’re squealing and storming the stage as though Ryan Gosling had turned up after all. Check in here for insider news, tips and deals from the worlds of food, fashion, arts, culture and more.
To stop energy levels dropping, Hussey presses play on his laptop, and the venue’s speakers blare out uptempo chart pop. The women vault about while this beefy Daniel Radcliffe lookalike leads them in a motivational love rave to the music of Mark Ronson. And when he urges women to open themselves to having more fun – explaining that it makes you more fun to be around –it occurs to me that he has probably identified the single most fanciable quality I can think of in a woman.




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