If you are having trouble viewing this email, please visit our web version.
August Councils in L.A. & Chicago
Youth Council in Burbank
AUGUST 19, 9:30–12:30PM PDT (12:30-3:30PM EDT)
Engagement Council in Chicago
AUGUST 20, 1:30–3:30PM CDT (2:30–4:30PM EDT)
Youth Council in L.A.
New Youth Research
AUGUST 19, 9:30–12:30PM PDT (12:30-3:30PM EDT)
Location
Disney Studio Lot
500 S. Buena Vista Street
Burbank, CA 91521
Hyperion Bungalow
Join us on Tuesday August 19th as the ARF heads to the Walt Disney Studios in Burbank and welcomes a new co-chair for the Youth council! John Spadaro, Vice President of Research for Disney Media Sales and Marketing will be joining Debbie Solomon in heading this council.
For this special council meeting we will discuss four new kids/youth studies! The line-up includes:
Dr. Patrick Moriarty, OTX Research
Debbie Solomon, MindShare
Michele Valvodinos, Phoenix Multicultural
Jen Wu, mMetrics
The ARF thanks Disney ABC Kids Networks for sponsoring this special West Coast Meeting.
Light Breakfast will be served.
To attend in person: Email councils@thearf.org.
(Please include your name, title and company.)
To attend virtually: Register online at WebEx.
Engagement Council in Chicago
Consumer Behavior and Influencing the Bottom Line
AUGUST 20, 1:30–3:30PM CDT (2:30–4:30PM EDT)
Location
Starcom MediaVest Group
35 West Wacker Drive (Leo Burnett Building, Dearborn and Wacker)
Room 14 Main
Much progress is being made to establish Engagement as a key metric of success for advertising. Focusing attention on driving customers’ behaviors and influencing bottom line results is critical to enhancing the performance of advertising.
During this council meeting, we will be exploring such topics as the direct correlation of consumers’ engagement with content and consumers’ engagement with advertising and the impact on product purchasing and Engagement Mapping to allow advertisers to determine the impact across all marketing touchpoints. Join us on August 20 to share in the learnings from 3 leading marketing organizations.
Featured Speakers
John Fetto, Experian Consumer Research
John Chandler, Microsoft/Atlas
Mike Mickunas, The Kellogg Company
To attend in person: Email councils@thearf.org.
(Please include your name, title and company.)
To attend virtually: Register online at WebEx.
Also in August, in New York City at The ARF
Emerging Media Council
Digital Out-of-Home
AUGUST 14, 2:30–4:30PM EDT
Learn more »
Online Media Council
Beyond the Banner: “Online”Advertising Models Beyond Web-Based Banners
AUGUST 27, 2;30–4:30PM EDT
Learn more »
Notes
For more information about Councils visit www.thearf.org/channels/councils.