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CATCH ME IF YOU CAN @ MILLENNIUM BROADWAY NYC
2 Intensive Days • 97 Speakers & Panelists • 31 In-Depth Key Issue Forums
According to Nielsen, there are six million less prime time viewers this May compared to last May! Just another sign of the significant changes in consumer consumption of video via new technologies.
Content is everywhere, media is personal, and consumers are in control. Viewers are deciding when, where and how they want content which makes for complex measurement issues. Fragmentation impacts sample sizes. Debates are heated about how and what should be measured.
Learn from leaders who are evaluating, testing and inventing new models: Paul Donato, The Nielsen Company; George Shababb, TNS; Todd Juenger, TiVo; Josh Chasin, comScore; Will Hodgman, M:Metrics and Bjarne Thelin of BARB. Where have all those viewers gone?
Audience Measurement 3.0 is the only forum where cross-platform industry innovators, thought leaders and strategists reveal important findings for the first time, including: TNS • Google • Starcom MediaVest • Nielsen • Kraft • Arbitron • Microsoft • ABC • ESPN • Media Trust • Ehrenberg Bass • Scripps • Keller Fay.
Hot topics include:
- Is consumer controlled media changing the rules of measurement?
- How does the explosive growth of CGM affect the rules of measurement?
- How long will internet metrics remain a conundrum?
- Will mobile become a viable marketing medium?
- Does the media-agnostic world require metrics beyond exposure?
- Is digital technology reshaping media and what do we do about it?
- Will cross-media metrics become a reality?
Discover the game-changing insights you need to know to compete. Learn. Probe.
Get clear answers at Audience Measurement 3.0Register Early for Big Savings: $300 off!
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