6.24 | 6.25
CATCH ME IF YOU CAN @ MILLENNIUM BROADWAY NYC

Register Early for Big Savings: $300 off!

Full Conference Pass
One Day Pass also available
Groups of 3+ save more
Special Hotel Rate: Register now to receive the special ARF group hotel discount of $335 at the Millennium Broadway

The consumer/media/mobility paradigm is redefining how advertising is sold, created, consumed and tracked. Audience Measurement 3.0 puts the best brains in the business together in two intense measurement-driven days.

Day 1 kicks off with fact-based strategic insights from two of the world’s foremost digital trend trackers: Jeffrey Cole of the prestigious Digital Center for the Future and Louise Shipnuck, of IBM's Institute for Business Value.

Is IBM right that the next 5 years will hold more change for advertising than the previous 50? What does Cole’s sobering report on childrens’ digital consumption purport for the future? PC time now rivals TV time. The media power base is shifting fast to new advertising formats. Is broad-casting over? Is micro-casting the future? Media is personal and consumers are in control. Hear from Cole and Shipnuck on what you need to know, do and change to master the digital consumer-centric model.

2 Intensive Days • 36 Speakers & Panelists • 30 In-Depth Key Issue Forums

Learn from leaders light-years ahead of the pack: Google, YouTube, Microsoft, Ford, NBC Universal, TNS, Nielsen, Kraft Foods, ABC, Starcom, ESPN and others. AM 3.0 is a must-attend priority for everyone racing to capture consumers. Learn. Probe. Find answers. AM 3.0 will explore:

Is consumer controlled media changing the rules of measurement?
How does the explosive growth of CGM affect the rules of measurement?
How long will internet metrics remain a conundrum?
Will mobile become a viable marketing medium?
Does the media-agnostic world require metrics beyond exposure?
How is digital technology reshaping media and what do we do about it?
Will cross-media metrics become a reality?

Can digitized, mobile-minded consumers be captured, measured, yet alone engaged? What are the next practices that will redefine the meaning of media? Discover the game-changing insights you need to know to compete.

Get clear answers at Audience Measurement 3.0

Online registration now available through My ARF.


	6.24 \| 6.25 CATCH ME IF YOU CAN @ MILLENNIUM BROADWAY NYC Register Early for Big Savings: $300 off! Full Conference Pass One Day Pass also available Groups of 3+ save more Special Hotel Rate: Register now to receive the special ARF group hotel discount of $335 at the Millennium Broadway The consumer/media/mobility paradigm is redefining how advertising is sold, created, consumed and tracked. Audience Measurement 3.0 puts the best brains in the business together in two intense measurement-driven days. Day 1 kicks off with fact-based strategic insights from two of the world’s foremost digital trend trackers: Jeffrey Cole of the prestigious Digital Center for the Future and Louise Shipnuck, of IBM's Institute for Business Value. Is IBM right that the next 5 years will hold more change for advertising than the previous 50? What does Cole’s sobering report on childrens’ digital consumption purport for the future? PC time now rivals TV time. The media power base is shifting fast to new advertising formats. Is broad-casting over? Is micro-casting the future? Media is personal and consumers are in control. Hear from Cole and Shipnuck on what you need to know, do and change to master the digital consumer-centric model. 2 Intensive Days • 36 Speakers & Panelists • 30 In-Depth Key Issue Forums Learn from leaders light-years ahead of the pack: Google, YouTube, Microsoft, Ford, NBC Universal, TNS, Nielsen, Kraft Foods, ABC, Starcom, ESPN and others. AM 3.0 is a must-attend priority for everyone racing to capture consumers. Learn. Probe. Find answers. AM 3.0 will explore: Is consumer controlled media changing the rules of measurement? How does the explosive growth of CGM affect the rules of measurement? How long will internet metrics remain a conundrum? Will mobile become a viable marketing medium? Does the media-agnostic world require metrics beyond exposure? How is digital technology reshaping media and what do we do about it? Will cross-media metrics become a reality? Can digitized, mobile-minded consumers be captured, measured, yet alone engaged? What are the next practices that will redefine the meaning of media? Discover the game-changing insights you need to know to compete. Get clear answers at Audience Measurement 3.0 Online registration now available through My ARF.
	PLATINUM SPONSORS

6.24 | 6.25 CATCH ME IF YOU CAN @ MILLENNIUM BROADWAY NYC

Register Early for Big Savings: $300 off!

2 Intensive Days • 36 Speakers & Panelists • 30 In-Depth Key Issue Forums

Get clear answers at Audience Measurement 3.0

PLATINUM SPONSORS

6.24 | 6.25
CATCH ME IF YOU CAN @ MILLENNIUM BROADWAY NYC