6.24 | 6.25 @ MILLENNIUM BROADWAY NYC
Catch me if you can.
consumers • media + mobility
Can digitized, mobile-minded consumers be captured, measured, yet alone engaged? The consumer/media/mobility paradigm is redefining how advertising is sold, created, consumed and tracked. Media is everywhere, on everything, and constantly changing. Consumers are everywhere, ever-elusive and digitally peripatetic.
AM 3.0 puts the best brains in the business together in two intense media measurement-driven days. Learn from leaders light-years ahead of the pack: Jeffrey Cole of the Digital Center of the Future and Louise Shipnuck, IBM's Institute for Business Value guru, report on the leading trends in the digital realm and prognosticate on the future. Google, YouTube, Microsoft, Ford, NBC Universal, TNS, Nielsen, Kraft Foods, ABC, Starcom, ESPN and others connect the elusive consumer dots.
2 Intensive Days • 36 Speakers & Panelists • 30 In-Depth Key Issue Forums
Learn. Probe. Find answers. AM 3.0 will explore:
- Is IBM right about the end of advertising as we know it?
- Is consumer controlled media changing the rules of measurement?
- How does the explosive growth of CGM affect the rules of measurement?
- How long will internet metrics remain a conundrum?
- Will mobile become a viable marketing medium?
- Does our media-agnostic world require metrics beyond exposure?
- How is digital technology reshaping media and what do we do about it?
- Will cross-media metrics become a reality?
The ARF's AM 3.0 will be a game-changing experience. You will do things differently on June 26 because you were there. The consumer-centric media world is saying, "Catch me if you can." And you can!
Register Early for BIG Savings: $300 off!
- Full Conference Pass
- One Day Pass also available
- Groups of 3+ save even more
- Special Hotel Rate: Register now to receive the special ARF group hotel discount rate of $335 at the Millennium Broadway.
PLATINUM SPONSORS
