05.08.2014
If you browse around the web you’ll mostly find people talking about selling websites, and about how profitable it can be.
If you buy a small business, similarly, you should expect to have a return from 20% to 30% yearly.
Right now is a especially good time to buy websites because, as you saw from the numbers above, the valuations of online assets are still undervalued when compared to offline ones. Over time purchasing and owning a website that makes money will become a lot more common, and by then valuations will start increasing. There are smaller marketplaces around, and online forums with marketplace sections too, but I don’t recommend using those because the amount of low quality and scam offers there is too large. First of all keep in mind that the value of a website is mainly given by how much it already generates in revenues. If you find a website owner that is willing to sell for 12 times the monthly revenues, provided the website is solid, you can buy it on the spot. Paying 18 or 24 times the monthly revenues needs more consideration, and I usually I only do it if the website has been online for many years, and has a lot of traffic and subscribers, which means it will be easier to tweak it and increase the revenues. Once you find the right website to buy and reach an agreement with the owner you’ll need to handle the transaction. With the contract signed you’ll need to figure out how to transfer the payment and the website. Option 1: I send 10% of the money as a good faith deposit, and then he transfers the website. I always find something new & interesting at DBT, which keeps my mind ticking with ideas. I am also interested into this… feel free to contact me through contact form on my website. In my opinion first of all we have to know what kind of site we would like to buy and to analyze the offers regarding all aspecst such as SEO and other stuff. This is a very good guide, containing all relevant information regarding buying a websites online to make some profit. Very good post but won’t it be more wise to see SEO part of the website also when choosing website to buy?
I bought my domain for its page ranking, 4, despite the fact it hadn’t been updated since 2004. I bought it because it is page rank 4 and on two important keywords – what is a blog? Or do I develop the two blogs in parallel keeping my longer, chattier posts on my existing blog and then cutting down the content to very short, minimalist, very factual posts – to try and aim to get two different audiences?
The only other thing I can recommend is to make sure any transactions go through your Credit Card and keep good records of all emails. Make sure that you discount sites that are very new, or that blatantly over exaggerate themselves.
Should you find a site that you are interested in buying, then you need to bid on it, just like you would for an item listed on eBay. What is disappointing about Flippa is a very low number of views and, naturally, a total lack of bids, with about two days left to go. Hi Joe, Thank You for your honest opinion, it is always good to hear both sides point of view. I tried Safe Site Buying dot com to have professionals assess the websites that I am interested in. Item # 321138UPC # 886896129014Put a country chic spin on your casual attire with the Leon western booties from Splendid. Hear from global experts who work daily to produce great experiences and unravel proven insights for some of your favorite branding threads. When arriving to a company website, it’s safe to assume that the homepage will tell quite a bit about its positioning and goals. Brands often lean towards using one of two types of marketing messaging: Product Marketing or Mission Marketing.
Product Marketing focuses on highlighting the features and benefits of the products to be sold. When first arriving at the Best Buy website, the visitor is immediately hit with some half-dozen messages related to product sales and incentives.
When arriving at the Target website, the visitor is hit with a number of purchasing-related messages.
Mission Marketing focuses on highlighting the values and impact a company’s products represent and uses inspirational messaging to drive customers to action.


This means that a $200,000 business will produce from $40,000 to $60,000 in annual profits.
Most website owners are willing to let their babies go for 1 or 2 times their annual revenues.
In fact you already have banks and equity funds investing money into large websites, so sooner or later online and offline investments will need to be in balance.
Some websites are quite simple to run, and you’ll just need to update the content via a content management system once in a while. The best way to assess this is to ask the website owner to install Google Analytics on the website and to give you a user account so you can see the numbers by yourself. You want to make sure that the website you’ll be buying has solid roots, else both the traffic and the revenues could vanish after a couple of months.
That is, you can search for websites on niches you have an interest in, and then approach the owner to see if he is interested in selling. This will give you a good idea of how much the website would make from day 1 if you were to buy it.
If things go wrong and the other part doesn’t deliver you can always open a dispute and freeze the payment you sent on Paypal, which adds another layer of security.
What if we buy website but it’s not SEO friendly then you have to make it from the scratch.
I’ll bookmark this page as a reference in the future when my resources will be able to support buying them, but right now I am building niche sites and promoting them all myself from scratch. Seller replied “We do not have it listed for sale, however, a strong offer may persuade us to part with it. For the most part, people who have good feedbacks in Flippa don’t really give me problems as far as transacting with them.
I have talked a lot about methods to set up your own website from the beginning, but a growing number of people are starting their own online business by buying an existing website. You can conduct huge amounts of market research, calculate financial projections, even get investment, but starting a business is always a bit of a gamble.
Most new websites never last beyond the first 12 months, whether they are run by a novice individual or a huge corporation. Sites like Flippa make their money from doing exactly that, by advertising sites that are up for sale.
It can cost significantly more to buy an existing website business with an established customer base, rather than build your own from scratch.
You can learn so much by starting from scratch yourself, rather that buying an established site, which will give you the experience to further help your business in the future. You need to begin by browsing through them and finding any that interest you, after all, there is no point running a business that you have no interest in. These types of sites can usually be created easily yourself from scratch, so there is no point paying over the odds for them. They try to find run down or derelict houses that are in excellent locations and then renovate them. Individuals could start a site within an excellent niche, or acquire a brilliant domain name and then never really develop the site to make the most of it. I also want to support your comment about reasons why an otherwise good web site might be for sale. I even found a coupon code online (ssb20), which gave me an amazing 20% discount off Flippa’s products.If you’re looking to spend thousands of dollars for your website, I think these sites are worth checking out. The difference between Product and Mission Marketing are important, so let’s walk-through a few examples of each and discuss the impact of one versus the other. The site’s navigation has almost exactly the same structure as Best Buy with a focus on driving customers to the product categories.
That is, buying websites can be quite profitable too, and here is why: valuations of websites are still small when comparred to offline investments.
This means that a $200,000 apartment would produce a return of $2,000 monthly, and it also means you would need 8.3 years to recover your investment. For instance, you could probably buy a website that makes $2,000 monthly anywhere from $24,000 up to $48,000.
Ask for screenshots, and if necessary even video screencasts, and those are harder to fake.
Most website owners are wiling to sell their sites if the price is right, so this strategy tend to work well.
On top of that you can tweak the website to improve its traffic and earnings, making an even greater profit.


It can be a very simple contract you’ll write yourself (or download a sample contract here). Because I was totally inexperience I bought from someone that had a good rating and had sold sites before.
Approximately 90% of all new businesses fail within their first year, whether you are an inexperienced novice just starting out, or a veteran of the business world with years of experience. There are tens of thousands of profitable websites up for sale that are looking for new owners. Many people make careers from building up websites from scratch and then selling them on (known as website flipping), some people move on to bigger and better things, they need to pay off bills, etc. You are essentially paying a premium for the effort that it takes to set up a site from scratch and get it generating income and traffic. I myself, would recommend that getting started from scratch is the best option, especially if this is your first time running your own website. You will be spending a lot of time working on it, so having a keen interest in the subject matter is key, otherwise you will get bored and not put in the required effort to make it succeed. Whenever someone puts their website up for sale, they have to provide certain information that usually wouldn’t be publicly available. These derelict houses can often be bought on the cheap and sold on for a huge profit when they have been completed. However, the way in which companies structure their messaging to sell can be quite interesting. That action is primarily intended to be purchases but can include secondary actions such as joining a mailing list or following the company. The value of the apartment itself might increase over time, but this depends on the region and economic situation, and even then it wouldn’t radically change the returns of this investment.
For the sake of simplicity let’s use the middle point and assume you could buy it for $36,000.
There are many low quality websites being offered, so you’ll need to spend some time filtering the good ones out. The trick is to contact the owners of websites that have potential but are not there yet, so that you get to buy it for a low price, and then with some work your take to the revenues to higher levels. You are going to make mistakes along the way, so it would be better to make them and learn from them from the start, rather than risking your investment in an established business. There is no point getting involved in a business that specializes in pet fashion products if you don’t like animals, or a business that deals in religious events if you are an atheist! This includes traffic statistics, financial information, analytics data, Adsense income, etc. Buy them and develop them into a successful business, which can then be sold on or run yourself.
Even in with these secondary channels the content will likely sway towards the promotional side. There is little to no information surrounding Best Buy’s mission or values as a company.
This means that your annual return would be 66% (compared to 12% on real estate and 20% or 30% with a small business). There will always be more risk and uncertainty with any new business, compared to an established one with a proven track record. You can learn a lot from the information provided, which should tell you whether you want to buy the site or not.
Hopefully you will have learnt a lot from conducting research into the sites that interested you.
In Product Marketing, the messaging tends to be more quantitative and focused on highlighting sales and pricing incentives, repeat purchasing benefits, loyalty programs and in-store product placement. Rather, they focus their attention on promotional messaging to drive customers to purchase. You can use this information to make better informed decisions on future bids on websites, or take the plunge and get stuck in making your own website from scratch. Another way to frame Product Marketing is with the question: What does this product do for you (the customer)?



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