Cyanoacrylate molecules start linking up when they come into contact with water, and they whip around in chains to form a durable plastic mesh. Loctite in Australia is promoting its range of Super Glue with a series of print advertisements featuring broken toy figures.
What is The Inspiration Room?A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. A broken toilet tank lid can be difficult to replace, especially if you have an older model fixture. With the quick set and firm hold, a broken piece of porcelain is an easy fix for Super Glue. Here’s another image of the super glue promotional direct mail piece that used a broken vase to convey the benefits of super glue.
Not to be outdone by a cable channel, Charmin has actually created an entire promotional bathroom to showcase their products.

Think about it next time you enter a store or come out of a subway station: Would it be better if there was someone there handing you a free pack of tissues?
Match World is an online collection of matchbook images dedicated to showcasing the best artwork from the ~25,000 matchbooks in the collection of the Japanese Match Manufacturers Association. The Maytag Collectors Club, a nonprofit group formed in 1988 by Nate Stoller, 65, of Ripon, Calif., is made up of people passionate about the quality of Maytag products. Rather than putting it back together, though, it may be more fun to do some broken vase mosaic with it. Club members collect washing machines, rare gasoline engines, race car logo clocks, and other american made promotional items stamped with the Maytag name.
The only trigger it requires is the hydroxyl ions in water, which is convenient since virtually any object you might wish to glue will have at least trace amounts of water on its surface. When the water evaporates, the polyvinylacetate latex that has spread into a material's crevices forms a flexible bond.

This campaign is designed to connect with the holiday season in Australia in which children inevitably break their Christmas gifts. Just sand off the excess glue along the cracks and apply the White Porcelain Repair evenly. Continuing its reputation as one of the most versatile adhesives on the market, Super Glue was able to put the pieces back together (and keep them there) after this unfortunate bathroom mishap.
If a large enough amount of super glue makes contact with your skin, it can actually cause burns.
I can tell you this: as much as I love America, we are the ones missing the boat when it comes to free tissues.

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