12.12.2013
How to Make Your WordPress Site Mobile Friendly Here is how I almost instantly make my wordpress site mobile friendly using the free version of WP Mobile Detector Mobile Plugin. SEO Tutorial for Beginners SEO tutorial for beginners explains how to search engine optimize a web site for higher Google ranking results. On February 26th, Google engineers published a blog stating that an update would be released on April 26th, which would impact websites that are not mobile friendly. With the ever-increasing prevalence of online shopping via mobile devices, more and more retailers are adapting optimizing email campaigns for portable devices.
Web pages look much different on smartphones than on desktop browsers, and there isna€™t as much room for frills. Users on mobile devices are on-the-go, and so ita€™s important to ensure consumers can move around the site and complete their purchase quickly and easily. At the same time, though, mobile users want to browse like all shoppers, so retailers should not compress the process down so much that users feel forced to buy too quickly. In addition to these design elements, having a responsive eCommerce website design is vital for improving the sitea€™s overall mobile-friendliness. For other ways to increase customer retention and revenue, download our guide on Key Business Metrics for Online Retailers. This video will teach you easy SEO search engine optimization techniques to use for your own website optimization. In this video I discuss the update and provide tips for navigating this upcoming algorithm update.
But are they doing enough to optimize the mobile eCommerce experience of their websites, once users get there?According to Pew Internet 58% of Americans have smartphones, and 42% have tablets.
For the best display output use larger font sizes, simple page layouts, and be sure the most important information is placed above a€?the fold.a€? Keep in mind usersa€™ more limited bandwidth by minimizing unnecessary animation and videos.
Site navigation should be simple and have few levels of sub-pages or steps that users have to move through to find items or make a purchase. Some of the best landing pages have minimal images and include only a set of links to the rest of the shopping experience, much like a table of contents or sitemap. After a user has searched the site and selected their purchases, it becomes even more important to facilitate a simple shopping cart and checkout experience.
Instead, shoppers should be able to browse freely, but once theya€™ve decided to purchase, it should only require a few clicks.
With a responsive website design, a single version of a website auto-adjusts to fit different devices and screen sizes.
Google GoMoMeter offers a useful tool that analyzes mobile site design and makes it clear where design changes might be needed. Bigger buttons are also ideal to make it easier to click on the smaller displays of portable devices.
Also, give customers a clear and easy path to get back to the websitea€™s home page, should they get disoriented and want to start over.
Adobea€™s 2013 Mobile Consumer Survey found that a€?[mobile] conversion rates are directly impacted by streamlined paths to purchasea€”conversion should occur within three touch events.a€? Simply put, dona€™t force users to click too many times to make a purchase.
But not all of those 90 factors are confirmed and must be taken into consideration while working on your site’s SEO. Adding to this, in a comparison of conversion rates between desktops, smartphones, and tablets, Mobify reported that mobile conversion rates scored significantly lower - below 1% across industries.These figures suggest that retailers who hope to maximize their eCommerce sales should strive to make it easy for shoppers to access, navigate, and buy from their website using devices like smartphones and tablets.
Be sure that the companya€™s name and contact information is displayed prominently a€“ and in the same place on every other page, too. In fact, Google reported that 67% of customers are more apt to make purchases when the a site is mobile-friendly.So, what can online retailers do to create more user-friendly websites for devices? Place the shopping cart and checkout buttons in a clearly visible spot at the top of each optimized page. And if you notice, you’ll find four of them are related to the page level or on-page search engine optimization ranking factors. The more you take care of these factors the more chances you get to see your site ranking better.On page optimization is the very first step to start the SEO campaign of any website. Focus on the ease of the mobile home page Navigation from the home page should be easy, with a clear and simple layout. The first and foremost is the quality and the quantity of the content present on the page or the site you’re performing SEO on.To get started with ranking improvement you need to learn how to check our site’s current ranking status and SEO stats. There are lots of tools in the market today that can help you in checking a website’s ranking and SEO stats and give site analysis.Bee Optimized Website Analyzer is one of the tools but with an edge over similar tools.This website Analyzer not just gives information about the site’s ranking but it check 47 SEO metrics and gives a complete overview in a single report!
You’ll get a ranking score to determine the current ranking of your site according to this tool. How you optimize or write a title of a page create a big impact on the page’s ranking in the search engine results.


However, ShopVisiblea€™s 2013 year-in-review report found that mobile devices were responsible for 30% of website traffic but only 15% percent of online orders.
With the majority of users shifting to mobile devices as their primary devices, websites have to be designed to be fully compatible with mobile devices and other smaller screens as well. Search engine algorithm now gives a great importance to the sites which are fully compatible with mobile devices. The newer your website, the longer it will be for you to get the domain authority needed to rise to the top of the search engines. Once you do start to gain ground, keep implementing your SEO practices and you will begin to pick up speed!You will not be able to get your website optimized in a week.Instead, you should think of it as an ongoing process.
This builds trust in your customer and gives you more authority, giving people the confidence to make that purchase. Quality content is very important, but you should always take quantity into account as well…someone who is just writing an article once a month will not have the authority of someone that is writing two or three times a week. The better links you can create on websites such as these, the more Domain Authority your website will achieve. The search engines like longer keywords, and you can use fewer of these throughout your content, allowing it to appear more natural and to come across as reader-friendly. An added benefit of long-tail keywords is that you are getting that consumer at the end of the buying cycle.
They have been searching for a product and have really specified what they want and are ready to purchase. You will get that sale if you have what they are looking for!Do not simply focus on your articles, to get your keywords indexed.
Be sure to choose appropriate and popular keywords that are commonly searched by people looking for information about your products and services. Using a keyword research tool can pinpoint the most likely keywords that potential customers are using.
Adding the right keywords to your content or product description can be what makes or breaks you. If you are spending all your time working to get ranked for the wrong keywords the ones with too much competition or with high levels of Domain Authority and your a new site then you are just spinning your wheels.
You need a high-quality keyword research tool!This is my pick for keyword research JaaxySpend time optimizing the content on your website.Good website content is consistent when compared against both the title and tags listed with the articles.
One way to help the search engines to find and correctly categorize your site is an XML Sitemap.
Submitting an XML sitemap to google will not only help you to be indexed but will also tell them what your site is about. Slow loading sites get lost in the mix when searchers get impatient waiting for sites to load.
Long load times are not appreciated by your website users either and can significantly increase your bounce rate.
Making pages load faster is good for the user, the search engines and most importantly YOU!. Most search engines will ignore your CSS and JavaScript files, they still need to bee optimized to help the search engines.
Leaving these files unoptimized will slow down the search engines from crawling these pages, and indexing them. Your ranking can be affected by file size, to keep your file size down, images should not be eliminated but used sparingly, they are needed to enhance the look and feel of a website, and are needed sometimes to get the point across. If you will use them sparingly, they can give your website a pleasing look and a good load time.
The more backlinks and the higher the quality of those links, the higher your page rank.Improving your page rank is paramount to your website’s success. How your website title appears on search engines can have a big impact on where your site shows up in the results. While SEO has changed over the years and the real (and perceived) meaning of Meta description has faded away, it is still an important element when it comes to SEO rankings. The most important one is the H1 tag, which tells the search engine what is the most important information on the page.
These tags range from H1 to H6 and they speak directly to the search engine’s search algorithms. With the majority of web surfers using mobile devices to access the web, Google, Yahoo and Bing have given mobile compatibility a top priority in their search algorithms. We provide a mobile-friendly test in our website analyzer and you can find out how mobile compatible your site is or isn’t. Google Images alone receives over 1 billion page views every day and still image optimization is one of the biggest SEO mistakes site owners make.


Whether the image is broken or missing its Alt text, even the smallest issue can hurt your chances of showing up in Google. That’s an astonishingly high number given the fact that Meta descriptions are one of the most common used SEO tools.
But broken links are bad for user experience and can be a sign that your site is low quality or not being monitored on a regular basis. By periodically auditing the links on your site and updating any broken links, you will stay relevant in the highly competitive search world.Now, whether you have 10 or 1,000 errors, you have to prioritize your fixes and it can seem overwhelming. Not everything can be fixed immediately and knowing which fixes are most important to you is key.
If you delete a page that’s no longer useful to you, be sure to remove all links to that page as well.Page speed is also a highly important factor in search engine optimization but isn’t as easy to fix. The world now wants everything instantly so your website has to load in under 1 second now!Increase your website search rankings by improving the time it takes your website to load.
Without a unique site title, it is hard to rank high in the search engines.Keywords are very important to use but this where you want to get people to click on your site. Try not to use any word more than four times within this section, and do not let the length exceed more than 45 words. Using the ALT attribute on your image tags is important for this, and include something relevant in the title attribute. Since the keywords within the content are limited, they have to be spread out properly throughout the article.What is Good Keyword Consistency?The best practice for keyword consistency is placing the main keyword within the first paragraph, usually within the first sentence. It’s also a good idea to include this keyword or phrase in at least one subheading, and the title.
It was once an effective practice to use the keyword as a hyperlink, because it worked wonders with Google’s algorithm. However, the search engine giant has since made keyword hyperlinking a punishable offense, so it’s best to avoid doing that. The keyword should occur naturally throughout the text of the article, but it shouldn’t be used in bulk. If the article is five hundred words, one would reason that the keyword should appear about every 160 words or so.Is Keyword Consistency Important?The short answer to this question is yes, because the war for SEO supremacy requires the use of all viable tactics. It gives the search engines the idea that the site is built for people rather than search engines. Sites that contain lots of dynamic code like scrolling pictures or words may load very slowly, even on a laptop. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe.Content marketing is certainly going to help you get more qualified visitors to your website, but what are these visitors going to see when they view your website on their smartphone or tablet?Have you taken a look at your own website through a smartphone or tablet recently? All of these questions are important because we’re going to continue seeing a massive increase in the amount of content that is shared and read via mobile devices.
Build a Mobile WebsiteOne of the easiest solutions is to build a mobile site to recreate the original, but have it optimized for mobile devices. This will make sure that all of your content and site features will load correctly on phones and tablets while offering the exact user experience consumers get from your traditional website. Check out some of these affordable tools that can help you turn your website into a mobile-friendly site. Build a Responsive WebsiteRather than a new, separate website like in option one, you can create a single site that will render correctly on both computers and mobile devices.
Responsive web design is a great option for small businesses with smaller marketing budgets and less development resources. All development and ongoing maintenance efforts and money can be invested into a single site rather than spread between two sites.3. Simplify Your Existing WebsitePull up your website on a smartphone or tablet and you should be able to easily identify the areas you need to improve on. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. We specialize in creative problem solving and producing bespoke brand and design solutions for our clients. Whether it’s branding, online marketing or online advertising, we will formulate a strategy that best communicates your message.



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