Among the people attending the event are Omega’s CEO, head of product development, and head of marketing - a trio of men that a legion of Omega fans would love to get a chance to chat with.
Talking about the “Planet Ocean” name, Omega’s head of marketing quips to me on how difficult it is these days to find names for watches. Listening to Omega’s head of product development speak sheds light on some of the mysteries of watch-making and design. Omega’s desire to beat its competition means that I always have something fun to see with them. I first wrote about the new Seamaster Planet Ocean watches for 2011 here and discussed details on the Omega Calibre 9300 movement here. In-house movements are a tricky thing when it comes to answering “why?” Why make your own movement when a solid ETA does the job really well?
The features that could impress you in the Caliber 9300 are lengthy and I covered them here. Omega’s blue and titanium Planet Ocean finally gets an unlimited ceramic and Liquidmetal bezel.
Ladies get their kicks, too, as the Planet Ocean three-hand model comes in 38, 42, and 45mm wide versions. Omega was clever enough to show us the new Planet Ocean watches in a more natural environment. Historic and archeological records of Capri found human remains near some of the rocky shores.
If I recall correctly, there is something like 46 different Seamaster Planet Ocean variants for 2011.
Omega’s goal is to drastically reduce its sale of quartz movement based watches in favor of mechanical ones — many of which Omega plans to produce themselves. Join us this week at Baselworld 2016 as we tour the floor and preview the new offerings from some of the most popular watch brands in the world—with multiple live updates throughout the day. Watchuseek arrived today in Basel, Switzerland and besides attending few press conferences, we walked around the main hall to see the latest watch releases. It isn't news that LeBron James has been an Audemars Piguet brand ambassador, but just last week Audemars Piguet decided to unveil the official LeBron James limited edition Royal Oak Offshore watch (which I debuted on Forbes right here). As we've seen before, when Audemars Piguet announces a new brand ambassador they usually wait a little while (year or so) before "delivering" their watch. The Royal Oak Offshore Chronograph LeBron James Limited Edition watch is in fact a very subtle experiment when it comes to AP's limited edition fare. Gray and gold was very 'in' several years ago when titanium started to become a really popular metal in luxury watches. It is very sad to see one of the greatest names in horology continue to debase itself with these marketing gimmicks and endless streams of limited edition monstrosities. At this stage point AP has been doing these celebrity endorsements for so long, that I would be worried if they didn’t have a new ROO limited edition.
Patek gets their endorsements whenever a celebrity watch is auctioned for a ridiculous amount (Clapton), or when someone like John Mayer talks about his watch (see the recent video from Hodinkee).
Assuming LeBron James indeed did design this watch, then it’s indicative of the styling that his generation and many of his fans, and NBA fans, are into. People may find it tacky, but those people probably wouldn’t wear any of the LeBron Nike shoe variants either. ZeitblomThat would be Francois-Henry Bennahmias (head of AP) and perhaps he is merely pointing out that this abortion was Mr. This just in – pay $52k for a basketball player’s autograph, get a mechanical chronograph with in-house movement for free!
I actually like this watch, considering the ROO line is inherently tacky this isn’t too bad. Nick Chang { You should check out the comparison between my PADI Pepsi and my 009 that I just posted up top. Most people seeing the new Dive Master 500 versions will first notice the quartz models with the new dials. The latest dive watch offering from ORIS embraces the notion of color (specifically orange) enhancing legibility in clear water. Therefore, it would be safe to assume that the research conducted by DOXA and their team of divers (among them some unknown guy called Cousteau) back in the 60s was just a bunch of guys fiddling around in a lake… or if I take a more reasoned view, it would seem that the research of Adolfson and Berghage confirmed it.
If I sound a bit cynical about this offering, it is important to be clear that I am not anti-Oris. But the level of support and commitment to the US market has historically been pretty weak, and the level of indifference has been pretty well-felt. Known to many in the industry as their “nagging conscience”, James Henderson writes the Tempus Fugit Blog. GET OUR WEEKLY NEWSLETTER STRAIGHT TO YOUR EMAIL We send out our weekly newsletter to your email with recent articles and upcoming events. The Lord bless you and Keep you; the Lord make his face to shine upon you and be gracious to you. F1 racer Lewis Hamilton has been stirring rumors of buying a Sunseeker 90 Yacht which is being finished in Portland, Dorset.
They said he was painting the 90-foot yacht black and silver silver to match his McLaren racer. But Hamilton, on the contrary, seems to be denying all reports of having bought the Super Yacht worth A?5million ($7million). His website has a statement that says simply “Contrary to unreliable reports, Lewis Hamilton would like to confirm that he has not bought a super yacht. Hamilton, who dates Nicole Scherzinger, lead singer of The Pussycat Singers, is currently at Formula One training in Jerez de la Frontera, Spain. LUXUO list all kind of luxury items, from estates, boats and watches, to the most expensive gadgets.
I later learn that large rock has been a favorite getaway for over a thousand years in addition to being a great inspiration to artists, writers, and political minds.
Omega chose a curiously small venue to host an event for one of the world’s largest watch brands. At 80 years old, Buzz still talks a good game and later talks to us about his other passion — the oceans. Omega isn’t a faux-smile brand with spokespeople who sit there and restate the official company line. This year, both what is inside the watches and what was outside gave me cause for excitement.
Still loving the 45mm wide model for me but I think that the 42mm wide version is a fantastic world model — even the ladies are preferring the 42mm wide size. It made me realize that most of the sport watches I see are indoors, especially at the watch shows.
It later made sense to me as Omega showed off some video recorded of her underwater swimming with the watch wrapped around a transparent tube. It was discovered that people living on the Island would have their women sit on the rocks beckoning passing ships to come by and “hang out.” Oftentimes, these ships would get caught on rocks in the shallow water and get stuck. The name is actually fitting as the film will be wholly funded by Omega and produced to increase environmental awareness of threats to our oceans. A knowledgeable man, Urquhart comes across as a man who appreciates the high-level of responsibility involved in running a brand like Omega. For these products to do as well, they require a more mainstream adoption of the value proposition of a well-made mechanical movement versus a quartz one. In terms of the US, Omega sees itself supplementing traditional third-party retailers with more Omega boutique stores.

Brands such as this make my job easier because when I write about them I don’t need to explain to people who they are. Even though the island is nice enough to be highly distracting, I am convinced that Omega is serious about its product and dedication to opening more communication with the consumer. One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter.
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CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. It is nevertheless unique, but we don't see Audemars Piguet playing with a lot of new design features. Brands seemed to like mixing titanium with 18k rose gold, almost in an ironic manner offering a watch with a very lightweight metal next to a rather heavy one. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel has become a contributor to other online publications such as Forbes, Departures and Tech Crunch, to name just a few. The font for the numbers roughly seems to be like the numbers on some of their The Miami Heat uniforms. Over the last few years the brand has released a range of these models in both quartz and mechanical form. Those were really cool, and I like that the gunmetal color of most of the cases has endured.
But in fairness folks, I coined that phrase back in 2007 when I was writing copy for DOXA’s SUB 1000T. Moreover, having large portions of your collections in the chop-shop world of online grey marketers does not necessarily lead to consumer confidence for the long term.
It’s a bit like trying to ignore the dog poop in the yard, waiting for it to magically fade away. Prior to writing about watches he worked for DOXA Watches for three years and currently works with several brands on marketing and communication projects. I have purchased Oris Aquis Red Limited Edition (?1320) but the things didn’t go well for me ?? I love the watch, but the first one was with defected bezel, which I was waiting for 3 weeks to be repaired and in the end the store issued a replacement, but the replacement has a mark on the anti reflective coating on the inside of sapphire glass, Im keeping the second one anyway but Oris must take more care with their manufacturing processes. MINT Condition This is a great inexpensive way to fill in your high grade set or upgrade the one you have without buying lots or sets and really not knowing the condition and still have leftovers that you don't need. The Romans inhabited Capri long ago, themselves using it as a powerful resort spot for powerful people. Our intimate group makes it easy to forget that in addition to making a very healthy volume of high-end watches each year (with excellent quality to boot), Omega is that popular “moon watch” brand and official timekeeper of the Olympics. A popular Omega personality, Buzz was one of the people wearing an Omega Speedmaster Professional watch in 1969 when he walked on the moon. I can relate to the frustration of trying to name something new and then discovering the name is already taken. And by excitement I mean frustration that I didn’t have the leverage to ask them for one of each watch. A few desirable features include it having about 65 hours of power reserve, a silicium balance spring, a reported accuracy of about plus or minus 2 seconds a day and COSC Chronometer certified, as well.
However, if all goes well, Liquidmetal dials will show up on all Planet Ocean watches in due course.
Sitting on some rocks near the beautiful blue ocean, we play with watches by the water and in the daylight. The film will be produced by Yann Arthus-Bertrand, a well-known French environmentalist film maker.
Omega’s power as a brand gives it the ability to offer the holy trinity of marketing which includes a quality product promise, awareness campaigns and wide distribution. Each design probably includes a degree of “you can’t please everyone.” The pluses and minuses of choices are balanced with the long-term good of the brand. With an already existing location in New York City, Omega’s CEO hints at plans to open many, many more. Omega already has a name for itself, it is simply my job to inform people about what they are up to.
If you haven’t looked at what Omega has been selling for a few years, wait until early fall (when many of these new products will more available) then go check out your local dealer. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Take for instance famous American basketball player LeBron James traveling to the small Swiss town of Le Brassus. Think about it, global luxury watch maker Audemars Piguet choose an athlete in an American sport to be one of the faces of their brand. He is part of a newer breed of stylized athlete superstars who don't just make a lot of money, but apparently decide to spend it wisely on nice things of good taste.
We do however see a sort of novel mixture of elements they've used before, and a true homage to gray and gold as the 44mm wide Royal Oak Offshore Chronograph case is done in 18k pink gold and titanium.
His conversational writing style and inclusive attitude brings a wider appreciation for watches the world over, and that's just the way he likes it.
The took the parts that make the RO a classic and then made them gross (waffle pattern, hour makers, etc.).  Limited to 600 pieces? But if they would have counter-sunk the inside of the numerals it would have been more of an obvious reference. You can find other Swiss Army Dive master men's watches from previous years here on ShopNBC.
Victorinox should sort out their market image of these two brands first; because in trying to go upscale they are dragging all that utilitarian quartz cheap watch baggage with them. Berghage which was penned in 1974 – essentially, that orange, yellow and other colors were the most legible colors when viewed in clear water. I have to say that I do like this touch – as I am at heart a sucker for a sub-dial second hand. Having taught English in Japan, Portugal, Finland and Scotland, James now calls Santa Barbara, California home. Read his articles here.
Overall, I probably won’t purchase other Oris watches and would recommend anyone to be extra careful and do a proper inspection before buying Oris. It is more than just a watch brand, it is the face of “professional timekeeping equipment” for many people.
The two videos included are interviews with Jean-Claude Monachon (Omega's head of Product Development) and Omega’s CEO Stephen Urquhart. The only competitor for my attention is the Seiko Spring Drive Chronograph but that is technically something a bit different given its status as not being a purely mechanical movement.
What is really important to say is that all but the orange bezel versions (orange is taking a bit longer but they are working on it) of the Planet Ocean watches now come in ceramic though not all with Liquidmetal.
One of the things I noticed about the dials of the Planet Ocean is that despite having a little glossy bling to them, the hand and hour markers stay legible and visible in all forms of light.
While I love the clean looks of the three-hand model with the Caliber 8500 movement, the technical appeal of the 9300 movement is hard to resist. Likely offered under a Creative Common license, the film will be available to anyone who wants to show it without cost.

While maintaining brand DNA, and those items which Omega are best known for, the brand must also innovate. Product has never been better and, even with a strict focus on their own movements and mechanical pieces over all, Omega never forgets its more seasoned fans. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. American athletes don't exactly have a reputation for being well dignified brand representatives (as indicated by our frequent media-pushed scandals). I have no experience with Oris Switzerland, but trying to contact Oris in North America produces the same results as trying to write Santa Clause with an updated Christmas list – YOU NEVER HEAR BACK.
Made of limestone, tricks with the light in the clear water serve to explain many of the names associated with places on the Island such as the famous Blue and Green Grottoes. Crisp dials and ceramic bezels make me wonder why anyone cares as much as they do about vintage timepieces. I noticed some owners of previous generation Seamaster Planet Ocean watches feeling left out of the excitement. Those without Liquidmetal have numerals and markers which are offset printed using a complex form of PVD metallization. The danger, of course, is that they avoid the situation where, in certain types of light, the hand and hour markers seem to disappear into the dial. Stories of this spread and eventually helped Homer create the story of the Sirens who lured sailors with songs to their death — this was on Capri. Money not being an issue I’d get a black three-hand Seamaster Planet Ocean with the orange trim and the blue titanium Liquidmetal chronograph model. Omega wants to get more into the “preservation business” and is using this experience to test that out. At the same time, Omega is striving to upgrade its status in the market place — a move many brands seem to aspire to.
For example, their CEO hints at a new “quartz based aviator watch” that will come later this year.
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I don't even think basketball is shown on television in Switzerland, and yet there he is in the idyllic Swiss mountains with Audemars Piguet. Yet, in the last 20 years some of them have reached a level where their status as an athlete is just part of their overall appeal. There is also the matter of the well-rounded athlete, that in addition to being a style leader, is also an idol and mentor. All the smaller pieces and the one's with the arrow hand come with Swiss quartz movements while the three automatics (red, gray and brown), have Swiss ETA 2892 automatic movements inside. Omega has invited me out here for the official debut of their 2011 Seamaster Planet Ocean watch collection. Omega, a Swiss brand with a Greek name now chooses an Italian spot for their next adventure. In America, Omega is a term synonymous with “good Swiss watch.” That reputation didn’t come from marketing, it came from decades of making good Swiss watches and the people currently running Omega know and maintain that. As for movements, I am still wowed by the Caliber 8500 and 9300 movements that are contained in the three-hand and chronograph Planet Ocean models.
Environmentalism usually comes with a guilt-filled message that feels like a slap on the wrist.
I don’t quite understand the motives behind this latter goal as Omega is currently able to sell a very large amount of watches every year. Costco case ended up there and resulted in a narrow victory for Omega — who wanted legal protection from forms of gray market product availability in stores. This can only refer to the famous X-33 that contained a Superquartz movement and featured a lot of functions. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. At the same time people are curious to see what designs Audemars Piguet may be experimenting with for future designs.
While I don’t find Richard Mille watches attractive, they at least to have their athletes wearing the watches wile playing their sport. Even at current prices, they are solid values for high-quality dive watches with outstanding in-house made, and designed, movements. A fact that will have Omega improving the 9300 for years to come, just as ETA continually improves movements it originally released decades ago. Planet Ocean the film is intended, rather, to highlight how and why people should want to protect our environment.
My suspicion is that it has a lot to do with the more long-term goal on increasing the value perception of mechanical watches to a mass public used to Quartz watches.
This systemic approach to addressing a business is sophisticated and very unlike even other large watch brands. Now a collector’s piece, Omega will revisit this product as there is a strong niche demand for it.
CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. Limited edition Royal Oak Offshore watches are usually a fertile breeding ground to play with new styles, materials, and color combinations. Already an outspoken fan of the new pieces, Omega wants me to experience Planet Ocean in a more comfortable setting where I, and other international journalists, can get the full story from Omega’s top people. With the support of the Swatch Group, Omega is not just a watch maker but an advocate for the high-end watch industry. Further, more often than not the new watches are a bit controversial as well in terms of design.
I still remember many of the brands who funded those educational campaigns which, ironically, were mostly oil and manufacturing companies. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. James isn't just a successful ball player for the Miami Heat who earns a handsome income, he is also a luxury taste maker and style connoisseur.
The Dive Master 500 was never the largest wearing watch - so I think most men should check out the 43mm wide version first.
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