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Essa bactéria tem o principal intuito de fazer com que o seu organismo funciona de forma regular e sempre mantendo em ritmo acelerado. Yakult, a probiotic dairy beverage popular in Japan and sold in over 30 countries, is getting a big boost in the U.S. Meanwhile, Ocean Spray recently celebrated the grand opening of its new production facility in the Upper Macungie Township of Pennsylvania. Upon its completion later this year, the facility, about 60 miles northwest of Philadelphia and about 110 miles west of New York, will handle approximately 40 percent of the company’s North American volume and will produce more than 30 million cases of Ocean Spray juice per year. In a move that ties Coke’s Venturing and Emerging Brands group tightly to one of its most valuable service providers, the brand incubation unit purchased a minority stake in L.A.
Started by three former Coke employees, Danny Stepper, Dino Sarti, and Pat Bolden, in 2009, L.A. A second investment round by fast-growing Runa, an organic Amazonian guayusa tea brand, has landed an interesting mix of actor, musician, and industry stalwart, along with a lead investment from a fund with strong CPG ties of its own. The series “B” round, which came on the heels of last year’s $3 million series “A” round, brought in beverage industry investors Mark Rampolla – the founder of ZICO – and Kim Jeffery, the former CEO of Nestle Waters North America, behind lead investor Rosemont Solebury, a family office associated with the Heinz ketchup fortune.
The total raise was greater than the series “A” but less than $10 million, according to Runa co-founder Tyler Gage, who has a bizarre connection to at least one of the other investors, movie star Channing Tatum. Beyond Tatum, the round added music industry heft with producers Lukasz Gottwald (known as Dr. The star-studded round came from “friends of friends” and growing interest in the brand, Gage said. That interest may be accompanied by even more exposure now that the brand has closed a deal for six SKUs to enter the Safeway system nationally, giving the “Clean Energy” brand a conventional footprint to accompany its national Whole Foods availability. According to Gage, Runa sold more than $2 million in product last year – and he expects that amount to triple in the year to come. Spindrift, which produces a line of premium-positioned sodas and seltzers made with fresh juice and purees, raised a new round of funding worth over $2 million last month.
Based in Charlestown, Mass., and with production facilities on both coasts, Spindrift is now preparing to ramp up distribution beyond the Northeast and California and extend upon its approach of strategic partnerships with like-minded retailers and restaurants, said company founder Bill Creelman. Creelman said that Spindrift began its search for new capital at the beginning of the year and was advised by Silverwood Partners, a Sherborn, Mass.-based investment bank. Spindrift has seen sales of its products double in each of the last two years, according to Creelman, who expects to see a similar leap in 2014.
Greg Fleishman has left Suja juice to go back to the consulting firm he co-founded, Purely Righteous Foods. The former Kashi and Coca-Cola marketing executive, who left what he’d called a dream job — heading up marketing at acai based food and beverage company Sambazon — to start the consultancy, found last year that Suja, Purely Righteous’ first client, quickly took precedence. After a remarkable stretch in-house, however – one that culminated in Suja being named supplier of the year at Whole Foods – Fleishman is returning to the consultancy, one that partner and longtime friend Andrew Aussie incubated during his absence.
Working with Aussie, a former colleague from Kashi, Fleishman said he plans to focus on sustainable health food and beverage companies, refining strategic and marketing approaches.
Fleishman, who had been named Chief Marketing and Strategy Officer for Suja, will continue to consult for the company as it searches for a new marketing chief, according to CEO Jeff Church, who praised Fleishman’s work. Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. BluePrint Juice Founders Zoe Sakoutis and Erica Huss have left the cold-pressed juice company, about 18 months after they sold it to natural products conglomerate Hain Celestial. Blue Point Brewing has announced that former Goose Island Brewing and Deschutes Brewery executive Mark Hegedus will take over as president. The news comes less than three months after Anheuser-Busch InBev (A-B InBev) acquired New York-based Blue Point for an estimated $24 million, and three years after the beer giant purchased Chicago-based Goose Island for $38.8 million. Blue Point was founded in 1998 by Mark Burford and Pete Cotter and is headquartered in Patchogue, N.Y. A long-time marketing and sales executive, Hegedus previously developed local and national marketing strategies and programs for Goose Island.
The National Beer Wholesalers Association (NBWA) has hired Lester Jones, formerly of the Beer Institute, to serve as the organization’s chief economist. In his new role, Jones will examine the economic factors that impact the beer distribution industry, as well as alcohol policy regulations at the local, state, and federal levels. McGreevy will lead the trade association’s efforts to represent the beer industry before federal and state lawmakers, as well as other regulators, when he assumes the role on June 23. BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry. Published 8x per year, BevNET Magazine is the leading industry magazine for analysis of trends, innovation, marketing, and product development. The BevNET Podcast is a weekly podcast that explores current trends and news from the food and beverage industries.


Yakult Honsha, the Japanese producer of probiotic yogurt beverages is expanding its business overseas to the United States by 2012 to meet the growing demands.
What is Yakult?Yakult is a probiotic drink that uses the bacterial strain Lactobacillus casei. Research suggests consuming Lactobacillus casei may help modulate the body's immune system.
Minoru Shirota cultures a Lactobacillus casei strain at the University of Kyoto in Kyoto, Japan. Throughout Asia, "Yakult ladies" ride door to door on their bicycles and scooters to deliver the little bottles of a fermented, milky beverage that are advertised to promote positive gut health. Though the company doesn't expect the Yakult ladies to branch out to California's suburbs, officials are looking forward to what they believe will be an accelerating North American market, said Hideyuki Shibata, the spokesman for Yakult, which sells the 2.7-ounce bottles in batches of six to about 30 countries and regions around the world. Sales in Asia are growing rapidly due to the drink's accessibility, but they are slower in the United States, Shibata said. Over the past five years, sales of probiotics such as Yakult at mainstream grocery stores have picked up.
At Northgate Gonzalez Markets, a primarily Hispanic grocery store chain, Yakult is "by far the most popular item" in terms of the probiotic foods and drinks the stores sell, said Debbie Romero, the company's category director for dairy, deli and frozen food.
Yakult entered the Hispanic markets in the United States in 2005 after more than 20 years of rising sales in Mexico, according to the company. The company decided to build the new manufacturing plant in Fountain Valley on 17235 Newhope St.
In general, consumer data show the American consumer is warming up to the concept of probiotics. The popularity of the helpful bacteria is due to a rather recent shift in the public's interest in healthy eating, said Maria Marco, a microbiologist who studies beneficial bacteria at UC Davis and has spoken at conferences addressing probiotic research. Marco observed that since the early 2000s, research aimed at the body's use of bacteria has made its way to the grocery aisle, where products labeled as "probiotic" are performing well. More recently, however, the word is used commercially with little regulation of its authenticity, though the Food and Drug Administration regulates outright health claims.
According to reports, Danone is considering the sale of its 20% stake in Japanese dairy drink producer Yakult Honsha Co for around $2 bn. The move comes at a time when Yakult shares have risen 26% to reach record high levels this year.
However, the deal was terminated a year earlier in April 2013 after relationship between the two companies soured as Danone repeatedly pushed for boosting stake in the company.
Ela tem capacidade de sobreviver no acido que existe no estomago, e então fornecer seus nutrientes, para que o metabolismo esteja sempre no ritmo certo. Sendo perfeito pelo seu efeito que ele possui dentro do corpo, essa bebida é muito querida por grande parte dos brasileiros, que nunca dispensam o consumo desta.
The company has already created 180 jobs at the new facility, according to a company release. Since that time, more than 1,000 men and women have contributed about 350,000 hours of labor to construct the 300,000 square-foot plant. Libations, which has handled much of the go-to-market and channel expansion strategies for many of  VEB’s products. Libations, which has recently begun investing in and developing brands of its own, in the position of acting as an innovation resource for its new investor. Libations has deep relationships with retailers and distributors and has helped shepherd Coke’s brands into several broad channels of trade, including drug, warehouse and supermarket accounts. Libations began to more actively create brands, launching Aloe Gloe, an aloe water brand, and incubating it on the West Coast. One of Tatum’s earliest roles, in the movie “Step Up,” featured him playing a character named… Tyler Gage. Luke, he’s worked with Ke$ha, among others), Mike Dean (Kanye West) and musician manager Coran Capshaw (Dave Mathews Band, Phish).
Some of that boost will come from a foray into the Southeast, where the company expects to make a big push this year backed by the recent hire of a sales director for the region.
Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater. The pair said “we built a great brand and Hain’s acquisition of the BluePrint brand provided additional opportunities to grow the business. Prior to his two-year stint with Goose Island, Hegedus worked with Deschutes Brewery, where he was the director of sales and marketing, Red Bull North America, as an on-premise sales manager, and Coors Brewing Company as a national accounts manager.
McGreevy had been with the ABA since 2005 and represented the interests of non-alcoholic beverage producers, distributors and franchise companies. Currently Yakult in the United States has been limited mainly to the west coast with its plant from Mexico.


Yakult is a probiotic milk-like product made by fermenting a mixture of skimmed milk with a special strain of the bacterium Lactobacillus casei Shirota. Similar to strains used in probiotic drinks and foods such as Activia and Actimel, the bacteria remains alive for consumption. The drink is served in small portions because that's all the dosage needed per day, according to a company spokesman. Though probiotic drinks such as Yakult have been around since the 1930s, and researchers long have praised the idea of "good bacteria," it's no silver bullet, and research into the health benefits is still in the early stages.
The drinks gained popularity in Asia, and in the past five years, they have spread to mainstream American markets as well. Though he declined to give any exact figures for the United States or globally, he said the company expects sales to pick up as more consumers become aware of the Yakult brand. At Ralphs, company spokeswoman Kendra Doyel said consumers consistently are buying the drink and at higher rates each year. It was shortly after that, in 2007, that mainstream stores also started carrying the drink.
According to the market intelligence firm Euromonitor International, sales of probiotic supplements around the world are expected to increase 48 percent from 2011 to 2016, with stronger growth seen in the United States.
The term "probiotic" indicates "live microorganisms that, when administered in adequate amounts, confer a beneficial effect on the health of the host," according to the World Health Organization. Items such as sauerkraut, which is fermented and contains cultures when raw, often are labeled as probiotic.
The proposed stake sale would end Danone’s over ten year business alliance with Yakult, which is best known for its probiotic and fermented milk drinks.
VEB itself has had more success thus far by following the strategies of investing in brands early, like Zico and Honest Tea, and also by partnering with other companies to create products, as with its Illy issimo RTD coffee brand. The company has had great success working with a number of brands outside the Coke system, an arrangement that will not change as a result of the agreement.
Earlier this year, the company launched Arriba!, an energy horchata, as a national exclusive in 7-Eleven.
Health and wellness-focused venture capital firm Prolog Ventures led the financing round, which also included funding from several other industry-focused angel investment firms, including New Ground Ventures and Warbros Venture Partners.
Hoagland has played a key role in the company’s sustained investment in innovation, including its first foray outside of the tea segment with last year’s launch of Jay Street Coffee, a line of RTD coffee products.
The additional factory in United States will allow sales of Yakult products to be sold on the east coast and Canada.
Each species and strain has a different personality, and therefore a different potential for health benefits. But this finding is still in the lab stage, and it's a lot harder to study this in people, said UC Davis microbiologist Maria Marco.Misconception No. Romero said it's rare for a product popular in Hispanic markets to transition to mainstream markets. The deal was signed after Danone raised its initial 5% stake in Yakult, acquired in 2000, to 20% in April 2003. Available in regular and “light” varieties (sweetened with sucrose and stevia, respectively), the products are made with skim milk and Lactobacillus casei Shirota, an exclusive Yakult probiotic strain that is said to benefit the body’s digestive and immune systems.
But VEB’s internally innovated brands have been more of a mixed bag, as products like Cascal, a fermented CSD, and Sokenbicha, a barley tea, have fallen by the wayside.
The company is also investing in a portfolio of brands that it hopes to grow; with VEB as a partner, it seems likely that the company would have the inside track on growing brands that are targeted for Coke.
Leenders will be dealing with some new DSD accounts as well, as Runa is leaving Blue Coast Beverage in Massachusetts for the larger Polar Bottling company.
McGreevy also served as the finance director for the DFL Senate Caucus campaign, and was the Northeast Pennsylvania field director for the 1992 Clinton-Gore U.S.
For instance, Lactobacillus rhamnosus GG, which is used in the product Culturelle, has been shown to reduce the duration of diarrhea in children. The terms of the deal prevented Danone from acquiring a controlling stake in Yakult for the ten year duration. Over 20 million bottles of Yakult are sold daily, with Mexico and Brazil among the largest consumer.




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