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Probiotics are part of the much larger functional food and beverages market and is one of the prime beneficiaries of the latest growth trend of fortified and functional foods.
In the report, the probiotic market is segmented into by application, by end user and by strain types. The primary reasons for the success of probiotics fortified foods in the global market are the increasing awareness about their potency and efficacy. The human probiotics market generated higher revenue than animal probiotics market and is one of the main factors driving the market in probiotic sales. The research report on the global probiotic market presents an in-depth analysis with the help of market-related figures and facts.
According to the research report, the global probiotic market is expected to witness high growth in the coming years owing to the growing awareness regarding the benefits associated with the consumption of probiotics. The key information and figures mentioned in this report are derived on the basis of primary and secondary information.
The global probiotic market, in 2014, was valued at US$62.6 bn and is estimated to reach a value of US$96 bn by the end of 2020.
The growing awareness regarding the enhancement of gut health, increasing consumption of functional foods, and the high efficiency of probiotic bacteria are some of the major factors accountable for the development of the global probiotics market.
On the flip side, the lack of appropriate standardization in the global probiotics market is the key factor that is expected to hamper the growth of this market in the next few years. The global probiotics market is segmented by geography into Europe, North America, Asia Pacific, and Rest of the World. Salt Additives are used in variety of functions to prevent clustering and also enhance the flow properties of fine salt crystals. Potassium sorbate is a kind of salt or chemical that has wide applications in food and beverages as a preservative, as a chemical for industrial purpose and as a type of solution in personal care products. Vegetable fats is considered a fat, which originates from plant based sources rather than animal based sources.
Lecithin is type of substance which is obtained from many commercial sources like egg yolks, soybeans, sunflower etc.
Humectants are ingredients that retains and absorbs moisture from surrounding (air) into the object’s surface.
VitaTree Probiotics supplements are highly potent friendly flora including bifidobacterium and lactobacillus that are designed for the human digestive tract to correct imbalances and maintain and optimize immune and digestive function. Why is VitaTree® Probiotics considered one of the best probiotic supplements on the market?
Most probiotic supplements on the market, whether found in yogurt or are cultured from other animals, not humans.
Healthy gut flora is important in the maintenance of proper digestive function, the assimilation of nutrients from food and supplements and a factor in achieving healthy immunity. Hope you can join VitaTree at The Shopping Channel next week for a whirlwind of fantastic shows!
So if you are planning to join your peers at Probiota America book soon for the best rates!Coming to San Diego for the first time, Probiota Americas will explore the frontier of pre-, probiotic and microbiome science, and how that is applied in the commercial world for food and nutraceutical players everywhere.Probiota Americas will build upon the success of the global Probiota event held annually in Europe for the past eight years. The event will put top experts from the global prebiotic, probiotic and microbiome industries together in one place to present top level insights and provide otherwise impossible networking opportunities for business and academia alike. Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers.
Watch this free webinar about patented ingredient, BioCell Collagen®, a clinically tested ingredient for promoting healthy joints. Probiotics are live microorganisms which help to sustain the balance of organisms in the intestines. Until 2013, Japan, the U.S, and Western Europe were the largest markets for probiotics, both in terms of consumption as well as growth.
By application probiotics market is segmented in food and beverages, dietary supplements and animal feed.
The probiotic market has experienced diversified trends across different regions including North America, Europe, Russia, Asia Pacific and Rest of the World (RoW).
The growth in the probiotic market is primarily attributed to growing demand for healthy food and beverages. It further emphasize on the demand and supply strategies, product segmentation, recent developments, and the competitive landscape of the global probiotic market.
The report also includes useful inputs and strategic recommendations from industry experts.
The application segments of the market include dietary supplements, food and beverages, and animal feed. Moreover, the rising awareness regarding the health benefits of probiotics, growing demand for probiotics from developing economies, and the ban on the use of antibiotics in animal feed are the major factors that are expected to fuel the growth of the global probiotics market in the next five years. Among these regions, in 2013, Asia Pacific led the global probiotics market and is expected to continue in the leading position throughout the forecast period, exhibiting a healthy 7.10% CAGR between 2014 and 2020. Vegetable fats are beneficial as they are healthy, provided they are available as unsaturated fat. Lecithin has application in different industries which includes food and beverage, pharmaceutical and cosmetic industry.
VitaTree Probiotics are always live microorganisms and are tested to be free from other species of bacteria, commonly found in other probiotics supplements.
This is due to the fact that billions of friendly flora will now flood the intestines and the pathogenic "bad guys" organisms including yeasts, viruses, bad bacteria, will now have a threatened living environment and start to die.
VitaTree Probiotics supplements is the essential delivery system of all the other VitaTree® Products.
The benefits of probiotics also include the production of many important enzymes and increase the availability of vitamins and nutrients, especially Vitamin B, Vitamin K, lactase, fatty acids and calcium.
VitaTree probiotics supplements contains no synthetic vitamins, fillers, and are gluten free.
Starting using Vita Tree probiotics and what a difference, I feel great no more allergies.I highly recommend it. Looking forward to doing more live chats on Facebook Live with The Shopping Channel and Renee Murphy Deighton sometime soon. When administered in adequate amounts, they confer health benefits and provide prevention from diseases to the host. Since 2013, Asia Pacific, Eastern Europe and Brazil have a tremendous rise in revenue for probiotics and are expected to remain so in the product growth stage over the next five years. Probiotics find applications in dairy, non-dairy products, cereals, fermented meats, baked foods, dry fruits and other such markets. Geographically, Asia Pacific region held the largest market share in 2013, and is expected to continue its dominance throughout the forecast period. The research study further covers the driving and restraining factors of the global probiotic market. SWOT analysis, Porter’s five forces analysis, and value chain analysis are the analytical tools that the analysts have used to determine the growth opportunities and challenges of the global probiotic market. The rapid growth of the Asia Pacific probiotics market is due to the growing demand from countries such as Australia, China, India, and Japan. VitaTree Probiotics taste sweet, therefore very easy to give to children and for people who do not like to swallow capsules. Therefore, the active ingredients that are seen on the label are the only ingredients found in VitaTree Probiotics supplements, and have the fastest-acting effects on the digestive tract and immune system. This can cause an effect of less frequent stools for a few days, lethargy, gas and some bloating. It can be formulated into many different types of products such as foods, beverages, dietary supplements and animal feed. The Middle East, Africa and other countries in Rest of the World (RoW) are the latest potential markets and are showing exceptional growth in consumption of probiotics. In Asia Pacific, the probiotic market is expected to grow significantly, due to growing demand from leading markets such as Japan and China. By strain type, the market is divided into yeast, streptococcus, lactobacillus, bifidobacterium, and spore formers.
After Asia Pacific, the Europe probiotic market holds the second position in the global market. VitaTree Probiotics, as all the other VitaTree Products, do not contain fillers or flow agents like magnesium stearate, thereby giving you the highest concentration of only the therapeutic ingredients you need to give you the health benefits you are looking to achieve.
Usually this is a good sign that the highly potent VitaTree Probiotics are doing their job.

After one month on your probiotics, I can go anywhere and experience no cold symptoms and my ears stay open. Back for a Blockbuster on Wednesday to clear any unwanted guests in our bodies, can you guess which product????
These regions are forecast to have continued growth and will be the future epicenters of global probiotics sales by 2020. Additionally, the markets of Asia-Pacific, Eastern Europe and Brazil are projected to be the major consumers of probiotics during the forecast period.
The growing popularity of probiotics worldwide has attracted many new players to participate in this market.
Have your questions ready for our VitaTree Expert Maria, she'll be answering your calls in the call centre. Species of streptococcus, bifidobacterium and lactobacillus are most commonly used types of probiotics strains, but some bacillus and E.
At the same time, lack of standardization and higher cost are some of the factors restraining the probiotics market in the present scenario. Currently, probiotics market in North America is smaller as compared to other developed regions as lower availability of natural probiotics. See details facebook Like Details Details+ Product Brochure Probiotics are beneficial bacteria that work to help maintain an optimal bacterial balance in the digestive tract.
See details facebook Like Details Details+ Product Brochure While there are many probiotics for children on the market today, ita€™s important to know the probiotic supplement you're giving your child will work for their digestive health needs. Nutriclean Probiotics promotes healthy digestion by providing beneficial bacteria to help balance the GI tract, while also promoting a healthy immune system. DNA MiraclesA® is committed to giving you the best probiotics for kids, and that's why we've created DNA MiraclesA® Chewable Probiotics.
NutriClean Probiotics provides 10 different strains and 10 billion active probiotic organisms.
Bacteria are naturally present within the body and are concentrated within the digestive tract.
Each strain has a unique purpose, and the strains work synergistically to promote numerous areas of health, from immunity to stomach comfort and bowel regularity. Both healthy bacteria (probiotics) and potentially unhealthy bacteria populate inside the digestive tract. Maintaining a balance of these two types of bacteria is essential to maintain optimal health.
Such a bacterial balance is especially important for children, and research has shown that consuming probiotics, whether through foods or supplements, can promote childrena€™s balance of bacteria a€“ and consequently, their health.
A quality probiotics for children delivers effective strains of helpful bacteria to your childa€™s digestive system. Plus, the best probiotics for kids also ensure these helpful bacteria are protected before use (to protect the delicate bacteria during shelf life) and through the digestive process. DNA MiraclesA® Chewable Probiotics contains five billion colony forming units from five carefully selected bacterial strains, and is formulated to help ensure your child receives the full benefits of the selected probiotics. Each probiotics strain used in DNA MiraclesA® Chewable Probiotics has a unique, proven role to help support childrena€™s digestive health. Getting your children to taking their probiotics supplement will be easy thanks to the delicious, fruit-flavored chewable. Ita€™s just one of the many reasons DNA MiraclesA® Chewable Probiotics is one of the best probiotics for kids on the market today, as we pledge a commitment to quality and care to give your children nothing but the best.
Probiotics help maintain a healthy balance of essential bacteria in the gastrointestinal tract and are increasingly important in the American diet as we continue to rely on processed foods and prescription medications. This aids in the bacteriaa€™s ability to travel, viably, from the mouth through the stomach and finally into the intestine.
DNA MiraclesA® Chewable Probiotics can safely be taken with other DNA MiraclesA® childrena€™s supplements, provided one follows the recommended serving size for each product. What is the difference between DNA MiraclesA® Chewable Probiotics and DNA MiraclesA® Probiotics Extra?
Probiotics help maintain a healthy balance of essential bacteria in the gastrointestinal tract, and are increasingly important in the American diet as we continue to rely on processed foods and prescription drugs. It is a strain of lactic acid producing, rod-shaped microbes that have numerous benefits for digestive health. However, as sensitive organisms, many the probiotics in many products die off quickly when bottled. Furthermore, many probiotics die during the digestive process before reaching the large intestine because of the harshly acidic environment in the stomach. LiveBacA® is a patented technology which protects the bacteria to help ensure that they stay alive and protected so they are optimally functional in the digestive tract. Due to the multiple functions of this microorganism, scientists have discovered that administering L.
Decrease in frequency of liquid stool in enterally fed critically ill patients given the multispecies probiotic VSL#3: a pilot trial. Several beneficial probiotic effects are reported, such as the ability to survive in the stomach and to reach the intestine alive, promoting balanced bacteria in the gastrointestinal tract. A number of studies have been conducted in regard to the myriad of potential health benefits offered by L.
These studies have focused on health topics, such as bone mineral density and bone mineral content, calcium and bone metabolism, arterial flexibility and blood pressure. According to a study sponsored by P&G Health Sciences Institute and published in the American Journal of Gastroenterology, B.
Probiotics in the treatment and prevention of acute infectious diarrhea in infants and children: a systematic review of published randomized, double-blind, placebo-controlled trials. Lactobacillus plantarum 299v enhances the concentrations of fecal short chain fatty acids in patients with recurrent Clostridum difficile-associated diarrhea.
Probiotics reduce the prevalence of oral candida in the elderly a€“ A randomized controlled trial.
Modulation of the microbial ecology of the human colon by probiotics, prebiotics and synbiotics to enhance human health: An overview of enabling science and potential applications.
Over time, the body's ability to make certain enzymes reduces as part of the natural aging process.
See details facebook Like Details Details+ Product BrochureEnzymes are important for the body's proper absorption and utilization of food. Many scientists now believe that maintaining normal levels of key enzymes is important to maintaining overall health. Proteases (aids in digesting protein), amylases (aids in digesting carbohydrates), and lipases (aids in digesting fats) are the three primary digestive enzymes, which function as the biological catalyst to breaking down food. In today's world of processed and fast foods, the body must work harder to break down food and absorb the nutrients. Poor eating habits, such as improper or inadequate chewing and eating on the run contribute to reduced levels of digestive enzymes. In addition to a reduction in essential enzymes, poor eating habits, some medications and illness deplete the body's probiotics, which are necessary for maintaining a healthy digestive tract and promoting a healthy immune system.
Isotonix Digestive Enzyme Formula helps maintain healthy cholesterol levels, promotes digestion and absorption of nutrients, supports a healthy digestive tract, supports a healthy immune system and may help ease occasional stomach upset.
DigeZyme A® is a multi-enzyme complex consisting mainly of amylase (starch hydrolyzing enzyme), protease (protein hydrolyzing enzyme) and lipase (fat hydrolyzing enzymes). In addition to these, it also contains cellulase (that hydrolyzes cellulose) and lactase (that hydrolyzes lactose). The enzymes in this complex are of microbial origin (fungal amylase, lipase, lactase, cellulase; and a bacterial neutral protease).
Pancreatin and pancrelipase contain amylase derived from the pancreas of animals, usually porcine pancreas. These enzymes are classified according to the manner in which the glysosidic bond is attacked. Alpha-amylases hydrolyze alpha-1, 4-glycosidic linkages, randomly yielding dextrins, oligosaccharides and monosaccharides. Exoamylases hydrolyze the alpha-1, 4-glycosidic linkage only from the non-reducing outer polysaccharide chain ends. Amylase activity is expressed as Dextrinizing Units or DU.Protease (600U) Proteases (proteinases, peptidases or proteolytic enzymes) are enzymes that break peptide bonds between amino acids in proteins. The process is called proteolytic cleavage, a common mechanism of activation or inactivation of enzymes especially involved in blood coagulation or digestion.

Proteases occur naturally in all organisms and constitute one to five percent of the gene content.
These enzymes are involved in a multitude of physiological reactions from simple digestion of food proteins to highly regulated cascades (e.g. Peptidases can break either specific peptide bonds ( limited proteolysis ), depending on the amino acid sequence of a protein, or break down a complete peptide to amino acids ( unlimited proteolysis ).
The activity can be a destructive change abolishing a protein's function or digesting it to its principal components, an activation of a function or a signal in a signaling pathway.Lactase (400U) Lactase (LCT), a member of the galactosidase family of enzymes, is involved in the hydrolysis of the disaccharide lactose into constituent galactose and glucose monomers.
In humans, lactase is present predominantly along the brush border membrane of the differentiated enterocytes lining the villi of the small intestine.
Deficiency of the enzyme causes lactose intolerance; most humans become lactose intolerant as adults.
Most lipases act at a specific position on the glycerol backbone of a lipid substrate (A1, A2 or A3). In the example of human pancreatic lipase (HPL), which is the main enzyme responsible for breaking down fats in the human digestive system, a lipase acts to convert triglyceride substrates found in oils from food to monoglycerides and free fatty acids. A myriad of other lipase activities exist in nature, especially when the phospholipases and sphingomyelinases are considered. Lipases are ubiquitous throughout living organisms, and genes encoding lipases are even present in certain viruses.
In the example of lysosomal lipase, the enzyme is confined within an organelle called the lysosome. Other lipase enzymes, such as pancreatic lipases, are found in the spaces outside of cells and have roles in the metabolism, absorption and transport of lipids throughout the body. As biological membranes are integral to living cells and are largely composed of phospholipids, lipases play important roles in cell biology. Furthermore, lipases are involved in diverse biological processes ranging from routine metabolism of dietary triglycerides to cell signaling and inflammation. Several different types of lipases are found in the human body, including pancreatic lipase, hepatic lipase, lysosomal lipase, gastric lipase, endothelial lipase and as various phospholipases.*Cellulase (20U) Cellulase is an enzyme complex which breaks down cellulose to beta-glucose. Aside from ruminants, most animals (including humans) do not produce cellulase in their bodies, and are therefore unable to use most of the energy contained in plant material. Enzymes which hydrolyze Hemicellulose are usually referred to as hemicellulase and are usually classified under cellulase in general. Enzymes that cleave lignin are occasionally classified as cellulase, but this is usually considered erroneous. Cellulase is an enzyme derived from the fungi Aspergillus niger and Trichoderma longbrachiatum or other sources. Cellulase derived from Trichoderma longbrachiatum is comprised of an enzyme complex consisting of cellulase, a glucosidase, cellobiohydrolase and a glucanase. Cellulase is used as a digestive aid, particularly in animals, and for the management of flatulence. Cellulase is used in the fermentation of biomass into biofuels, although this process is relatively experimental at present. Cellulase is used to address Phytobezoars, a form of cellulose bezoar found in the human stomach.
Maltase (125 MWU*) Maltase is one enzyme produced by the cells lining the small intestine to break down disaccharides. It comes under the enzyme category carbohydrase (which is a subcategory of hydrolase), and the disaccharide it hydrolyses is maltose.
Maltase is secreted by the surface cells of the villi, which are thin projections on the mucosa. These are found throughout the small intestine, but differ in shape in the duodenum and ileum sections.
The maltase works like any other enzyme, with the substrate (maltose) binding with the active site.
When the maltose has bonded with the maltase, the former is hydrolysed, split into its component parts (i.e. Sucrase (400 SU*) Sucrase is the enzyme involved in the hydrolysis of sucrose to fructose and glucose. Sucrase increases during pregnancy and lactation as villi hypertrophy.* Magnesium (Carbonate) (24 mg) Foods rich in magnesium include unpolished grains, nuts and green vegetables. Some surveys report lower intakes, and some believe that the dietary intake may be inadequate for many. Magnesium is a component of the mineralized part of bone and is necessary for the metabolism of potassium and calcium in adults. It helps maintain normal levels of potassium, phosphorus, calcium, adrenaline and insulin.It's also important for the mobilization of calcium, transporting it inside the cell for further utilization. Magnesium is necessary for the synthesis of all proteins, nucleic acids, nucleotides, cyclic adenosine monophosphate, lipids and carbohydrates.This mineral also helps maintain healthy kidneys and bladder. Further, magnesium helps indirectly in combating oxidative stress and lipid peroxidation involved with the aging process. Magnesium is required for release of energy, regulation of the body temperature, proper nerve function, helping our bodies handle stress and regulating our metabolism.
Importantly, magnesium is also required by your body to build healthy bones and teeth, and is required for proper muscle development. Potassium (Bicarbonate) (88 mg) Foods rich in potassium include fresh vegetables and fruits such as bananas, oranges, cantaloupe, avocado, raw spinach, raw spinach, cabbage and celery.
It also plays a role in a wide variety of biochemical and physiological processes.Among other things, it is important in the transmission of nerve impulses, the contraction of cardiac, skeletal and smooth muscle, the production of energy, the synthesis of nucleic acids, the maintenance of intracellular tonicity and the maintenance of normal blood pressure. Potassium promotes joint health and comfort.Potassium is crucial for the elimination of wastes. Potassium promotes head comfort, promotes faster healing of cuts, bruises and other minor injuries and generally contributes to a sense of well-being.
Lactobacillus sporogenes - Lactospore®*** (150,000,000 CFU**)Lactobacillus sporogenes is a lactic acid bacillus preparation manufactured and distributed by the SABINSA CORPORATION. The foundations of probiotic (meaning "in favor of life") microbiotherapy lie in the postulate of Metchnikoff, a Russian physician, that the growth of toxin-producing putrefactive organisms in the gastrointestinal tract could be controlled by the implantation of beneficial lactobacilli in the gut. The clinical application of preparations containing lactobacilli was initiated on the basis of Metchnikoff's Theory of Longevity, which associates with prolonged youthfulness and a healthy old age with the continuous ingestion of lactobacilli. Metchnikoff attributed the longevity of the residents of the Balkan countries to the regular consumption of Bulgarian buttermilk.
In the early 1900's, he claimed to have successfully cured many of his patients who suffered from a wide variety of organic illnesses, ranging from dry skin to gastrointestinal disorders, through the therapeutic use of Lactobacilli.
Metchnikoff suggested that aging is the process of chronic putrefactive intoxication caused by certain intestinal bacteria and that these harmful effects could be mitigated through regular ingestion of live Lactobacillus cultures - a postulate that created a sensation in those early days. The enthusiasm shown then by eminent doctors of that time, advocating the therapeutic use of Lactobacillus , laid the foundations of lactobacillus therapy or microbiotherapy.
Their efficacy in alleviating gastrointestinal disorders has been exploited in systems of traditional medicine the world over. Lactic acid bacteria, the indigenous microbial flora in fermented milks and natural inhabitants of the human gastrointestinal tract were thought to be responsible for the longevity of their hosts through their curative and prophylactic actions. The role of lactic acid bacteria in gastrointestinal microecology has been the subject of extensive research. Probiotics can help support the body in maintaining proper digestive functions and improving emotional health. Lactobacillus sporogenes bacteria reside mostly in the large intestine and help break down undigested food.
These "friendly" bacteria can help the absorption of vitamins and minerals and can actually synthesize some vitamins, such as biotin and vitamin K. In addition, these beneficial bacteria contribute to the breaking down of fibers and undigested starch into simple sugars.
These simple sugars then function as fuel for the cells that line the large intestine.What happens when we eat? Structural basis for the substrate selectivity of pancreatic lipases and some related proteins.

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