Probiotic foods available indian market news,jamieson probiotics 10 billion usd,probiotics good health journal - Review

According to ancient Indian sources, yogurt or dahi mixed along with honey is called the food of the Gods. It is consumed in a very different way in each region in India and is generally made at home. The challenge for marketing pro-biotic food is clearly to make the consumer believe that the product is delivering benefits to them. Ideally, the target audience for the product should be housewives, lady of the house who is the decision maker and the youth of the family, who are more health conscious to clearly communicate the benefits of the pro-biotic curd. Health Clubs: Probiotic dahi brands can tie-up with a pan India gym chain such as Talwalkara€™s, Golda€™s Gym, etc to send communication mails to its members about the benefits of pro-biotic food with their branding. Doctor Engagement: Undertake a program to educate doctors and physicians about probiotic food a€“ how to consume pro-biotic, when and when not to consume pro-biotic, etc and the various benefits of pro-biotic. TV Channels: On channels such as a€?Food Fooda€™ a lot of recipes are shown which use curd as an ingredient for preparation.
Cafeterias: Tie up with some companies and corporate houses to offer pro-biotic curd instead of normal curd in their daily meals and also have a communication campaign educating the employees about the benefits of probiotics.
Tie-up with Yogurt Ice Cream Chains: Tie-up with yogurt ice cream chains such as Cocoberry or Yogurberry to have certain offerings made from probiotic curd and make them a partner in communicating the benefits of probiotic curd to end customers. Consumer Education: Holding health seminars in large housing societies for educating consumers about the benefits of pro-biotic and solve their queries regarding pro-biotic food. TV Advertisements: A marketing campaign for a mass product like curd is incomplete without a television campaign.
The campaign could show a dietician speaking about the benefits about pro-biotic curd which is substantiated by a customer testimonial who says that pro-biotic curd has helped improve her digestive system. Direct Marketing: Yakult Danone has engaged its consumers via direct marketing, where a team of Yakult ladies is there to answer customera€™s queries about probiotic food and ensure regular supplies of their probiotic drink.
Buttermilk is low fat milk and hence is very popular among the health conscious individual.
It has the capacity to heal Sunburn, Dehydration, Dark spots, Acidity, Hemorrhoids, Diarrhea, Digestive tract disorders etc. Made of roasted grams and barley, it treats health conditions such as diabetes, low blood pressure, fight constipation, problem of acidity etc. This refreshing beverage is furthermore high in antioxidants, vitamins and minerals, fat and calories, helps improve eyesight and skin texture. A few of them includes relieve intestinal gas and heartburn, improves immunity, treat nausea, vomiting, menstrual cramps, arthritis, reduces flatulence, improves skin, purifies blood, keeps the body hydrated during summer. Milkshakes comes in a variety of flavors from coffee, chocolate, vanilla to strawberry etc.


When it comes to health benefits, it aids in a healthier flow of blood and help the excretory system to perform well by washing away toxins and other remnants. Health benefits include maintaining the pH level, encourage bile production, and clench the liver, great source citric acid, potassium, calcium, phosphorus and magnesium. In the South, people prefer Curd rice whereas in Kolkata its Mishti Doi thata€™s more popular.
Probiotic foods contain live micro-organisms which when administered in adequate amounts confer a health benefit on the host.
Amul has its Flaavyo probiotic youghurt available in 5 flavours at a price of Rs 10 for a pack of 100 gms. Another problem is that people are more used to curdling dahi at home rather than buying it which requires a change in consumer behaviour. They can have advertisements within gyms and health clubs in the form of banners and standees. A probiotic curd company could tie-up with such channels, where the chef uses pro-biotic curd instead of homemade curd clearly highlighting the benefits of pro-biotic curd, insisting that it tastes the same and is not expensive as well. But, the adoption of the probiotic curd will be aided by changing consumer behaviour in urban areas and metro cities towards buying more packaged foods. Indians too have their own set of mock tails and beverages as part of its culinary culture. This health drink is made by adding water, salt, sugar, and pepper to Yoghurt and then flavored with spices.
This excellent refreshing drink in prepared from the residue after churning out butter or cream from milk. It serves as an energy drink that keeps your body fit & fine through the scorching heat during summers.
Also known as almond milk, it contains active properties of Copper, Zinc, Iron, Magnesium, Manganese, Calcium, Phosphorous, Vitamin E, and A etc. A great alternative to fizzy aerated drinks, this nutritious drink contains black salt, cumin, cumin, dry mango and asafetida mixed in water. It also helps build the immune system and protect the body from different kind of bacterial attack.
Health benefits include prevention of night blindness and muscular degeneration and fights acidity.
This best energy health drink has the ability to improve intestinal function and build immunity in the body. At home, the curd is prepared by keeping it overnight for preparation by mixing a teaspoon of curd, milk and sugar and keeping it in a casserole generally.


It Is a relatively new phenomenon in India and people in India are generally not aware of its benefits. Companies such as Amul, Nestle have been essentially trying to brand a homemade Indian staple. This would go a long way in changing the perception that probiotic curd doesna€™t taste anything different from ordinary curd.
Although a niche category in India currently, the probiotic foods category is bound to grow in India with more and more consumers turning towards healthier food. It is a very good source of potassium, vitamin B12, riboflavin, phosphorus, calcium and lactic acid.
If made of mangoes and other citrus fruits rich in vitamin C it helps boost the immune system. It is rich in vitamin C and helps build the immune system and protect the body from different infections. Rich in anti-oxidants and Vitamin C it is consider the best cooling agent in the scorching heat. All you need is ripe mango slices, ice crushes, milk and sweeteners all blended together to get a unique flavor, fragrance and taste. Few of the major ingredients include Skimmed Milk Powder, Sugar, Glucose, Water and 6.5 billion Lactobacillus casei strain Shirota.
Off late, the Indian consumer has been exposed to variety of packaged dahi offerings from local and regional players in various flavours. Globally the probiotic market is nearly $17 billion whereas in India the size is only about Rs 100 crore. Nestle India which has nearly a 30% market share in the packaged curd market has launched ActiPlus in the probiotic dahi category. Hence, marketing of pro-biotic curd is quite a challenge in the Indian market and the communication should initially focus on building the category of pro-biotic foods first.
The drinks are prepared keeping in mind the varied climatic condition, local and regional tastes of this diversified country. It should focus on the benefits of pro-biotic food and subtly end up with suggesting pro-biotic curd as the best way to consume pro-biotic food. Everything is unique in India, from a steaming hot cup of tea to a glass of sherbet different regions infuses different herbs and spices.



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Comments to “Probiotic foods available indian market news”

  1. iblis_066:
    In the case of enzymes, FCC probiotics (any specified strain or dose) used time to take probiotics.
  2. AISHWARYA_RAI:
    May take 3-5 days or longer based on the buyer.
  3. AISHWARYA_RAI:
    Transfer of yeast and pathogenic bacteria from the rectum to the.