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Yakult was the first probiotic yoghurt drink maker to enter the German market, but its first mover advantage was hampered by an overly scientific message and the deep pockets of its media spending rivals. Unleashing the genie from the little pink bottle helped Yakult sales grow 15% in the first year and 30% in the next.
From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Muscle Milk, which is “making sports nutrition cool again.” Forbes writes that estimates of Muscle Milk sales have recently exceeded $200 million annually. Suja, “because not all juices are created equal.” These raw juices are cold pressed by hand, with each bottle containing two to three pounds of fruits and vegetables. BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry.
Published 8x per year, BevNET Magazine is the leading industry magazine for analysis of trends, innovation, marketing, and product development. The BevNET Podcast is a weekly podcast that explores current trends and news from the food and beverage industries. The standard version during the initial launching expressed the pleasant and happy image of 7 family members. Furthermore, [7even] has the honor of being exhibited at a gallery for the first time in the food industry.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We have all heard the health benefits of yogurt and how wonderful the probiotics in yogurt are.
Dasani Drops, introduced in October, allows consumers to flavor plain water according to their preferences. GoodBelly, a maker of probiotic juice drinks, entered the water category with a 10-ounce probiotic coconut water in a grab-and-go bottle. GoodBelly, known for its line of probiotic juice drinks, entered the water category in March with a 10-ounce probiotic coconut water in a grab-and-go bottle.
Launched in January 2012, Victoria’s Kitchen is carried mainly in natural and specialty food markets on the West Coast as well as in 250 World Market locations throughout the United States. Three years ago, the Sparta, Mich.-based brand introduced a line of 100% tart cherry juice dubbed Very Cherre to bring access at an affordable price point in traditional grocery stores. Miller sees growth opportunities not only with these original superfruits but also in single serve and the frozen juice category.
Schamisso sees the greatest opportunity with aluminum cans, both because they’re environmentally friendly and they have lower manufacturing costs.
Honest Tea, Bethesda, Md., expanded in March with a lower-sugar version of a country-style tea. An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts. KeVita Mojita is a mojito mocktail with a twist, it's the way to enjoy this classic flavor sans sugar.


We analysed the brand performance within its market and concluded that it needed to blend the functional, emotional and magical to restore some of its mystical personality and re-connect it with its Japanese roots. The story also said that at the end of 2012, KeVita was on pace to increase revenue by 100 percent compared to the previous year. The article said that this number represents seven times the sales figures of Gatorade Recovery. Forbes writes that in less than one year, Suja grew from a home delivery business to national distribution with Whole Foods. With just 45 calories (and a zero calorie option) and low sodium, this beverage follows the gradually growing trend of products intending to improve cognitive functions.
The yearend season version for Christmas expressed the image of the 7 happy family members along with abundant gifts. Through various attempts, '7even' is planning on conveying continuous excitement and pleasure to its customers. Juice makers combine flavors (especially superfruits), and tea brands go with lower-calorie sweeteners. Manufacturers of waters, juices, coffees and teas have to continually find ways to set their offerings apart from the competition.
He expects that companies will invest more in packaging design for heightened shelf presence and a chance at greater sales.
Water sales also benefit as people increasingly become more health-conscious, yet they don’t want to do so at the sacrifice of great taste.
It’s 70 calories per serving, has no added sugar and is infused with 20 billion live and active probiotic cultures per serving for daily digestive health, according to a company release. Available nationally in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry, consumers control the amount of flavor by flipping the cap and squeezing as much flavor as they like. In August, the company launched Skinny Water pH+, a high-alkaline, high-pH water infused with electrolytes. With the great interest the 64-ounce line has received, Old Orchard expanded the line in August with a single-serve 12-ounce variety. Although the latter is a segment that has declined in overall volume for some time, he notes that there are several benefits consumers could find appealing: environmentally friendly, fresh when you make it, plus the inherent value of a frozen concentrate. FaVe (an acronym for fruits and vegetables) is sold in 46-ounce recyclable PET plastic bottles and comes in three flavors: strawberry-banana-kiwi, pomegranate-blueberry-goji and orange-tangerine-pineapple. In January, it expanded its V8 V-Fusion brand with two new lines — an energy drink and a sparkling beverage. Quart-size tropical orange and pink grapefruit both include 10 billion live and active probiotic cultures of Lp299v per serving.
Packaged in 15.5-ounce recyclable aluminum cans, the new flavors have 50 calories per serving. To tap into this demand, Marley Coffee, Los Angeles, released its Real Cups (compatible with Keurig Brewers) in November following last year’s launch of single-serve pods. Loaded with flavor, four strains for live probiotics and Blue Ocean Minerals, minus the maple sugar. The company claims that it promotes skin, immunity and digestive health, and contains vitamins, antioxidants, enzymes and minerals.


This product contains 100 calories, 230 mg of sodium and 9 grams of sugar — high amounts compared to most trendy beverages — but these are figures that coffee drinkers can cope with for a good enough latte.
Furthermore, this March, a graphic was released with a version of the 7 family members wearing the Korean professional baseball club uniform in order to celebrate being the main sponsor for the 2013 Korean Professional Baseball League. As a result, it displayed a sales record of over 300,000 quantities daily within Korea from the initial release. Other challenges facing the segment are trial, improving taste and communicating product benefits, Hemphill said.
The label lists the ingredients: water, pure cane sugar, natural almond flavor, citric acid and love. The suggested retail is $1.99 per liter and is being promoted at retail with point-of-sale educational materials. The Very Cherre line comes in 100% tart cherry and three blends: blueberry, cranberry and pomegranate. V8 V-Fusion + Energy, available in pomegranate blueberry and peach mango, has 80 milligrams of caffeine and gets its boost from green tea.
With a lighter color palette and clean design, packaging is skewed feminine to attract its target market.
The Real Cups are available in three organic flavors: Get Up Stand Up, One Love Ethiopian Yergacheffe and Lively Up Espresso as well as a 100% Jamaica Blue Mountain Talkin Blues. Five hundred were to be installed in grocery, drug and mass merchant retail channels by the end of 2012 (primarily in the Northeast and West Coast). Spicy and sublime, KeVita Daily Cleanse with organic lemon and a hint of cayenne is an easy, fun and uplifting daily cleanse. It contains caffeine “comparable to a cup of the leading premium coffee,” according to the product’s website. This expressed the product's target, the happiness and health of the entire family, in a colorful and exciting manner. The launch was supported with an integrated marketing campaign, including digital, print and out-of-home advertising and in-store bundle offers as well as sampling events.
V8 V-Fusion Sparkling juice drink, its first carbonated beverage, is available in tangerine raspberry, black cherry pomegranate and strawberry lemonade.
It’s brewed with organic black tea and sweetened with organic cane sugar and organic stevia. Every bottle is packed full of revitalizing flavor, four strains for live probiotics and Blue Ocean Minerals, minus the rum! Known for its light and refreshing taste, KeVita is low-calorie, certified organic, non-dairy, gluten free and vegan. They were V8 100% vegetable juice Hint of Lime and V8 100% vegetable juice Hint of Black Pepper. In addition to brewed coffee, specialty drinks, like mochas and vanilla lattes, can be purchased.



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