Efsa approved probiotics,vsl probiotic sachets review,how many times a day should you take probiotics 2014,is probiotic safe for babies legs - Step 2

The UK Advertising Standards Authority (ASA) has confirmed that a Merck-owned UK food supplement manufacturer was justified in making fatigue reduction claims for a multivitamin containing eight European Food Safety Authority (EFSA)-approved nutrients.
Nature’s Best commercial director John Willis got in touch to say how pleased his company was with the ruling that brought few surprises as they had sought guidance from the ASA before commencing the campaign.“We felt we were on solid ground as we do a lot of catalogue work and had been in discussions with the ASA about the EFSA's rulings,” Willis said. Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. I cannot believe that a pharmaceutical company would actually want it's consumers to be completely healthy, Merck makes no money on healthy, cured, disease free consumers.
For everything from sports & exercise to relaxation, Millennials are looking for help managing their busy lives.
Horphag Research launches Robuvit®, a French oak extract that is a caffeine-free natural energizer and supports sports performance.
Roundtable discussion: A lighter world: whose fault is globesity and what is being done to combat it? From botanicals to omega 3s, Millennials want products that include particular ingredients or meet specific requirements. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Probiotics already feature strongly in the nutraceuticals market due to the popularity of probiotic yoghurts, and as technological challenges are being overcome and consumer awareness continues to rise, probiotics are also increasingly moving beyond dairy. The EC has drafted four endurance and cognition health claims for caffeine indicating a belated entry into EU law books five years after EFSA first approved them – but industry isn’t holding its breath. After publication, Dr Adam Carey, chair of the European Specialist Sports Nutrition Association (ESSNA) commented:“We are very encouraged by and strongly welcome the fact that the claims are recommended for approval, as it will make things a lot clearer for consumers, helping them to find out more information about the products they are purchasing. Sports nutrition consumers rely on quality, convenient products to maintain their active lifestyles.
Elinor McCartney, President of Pen & Tec Consulting Group, reviews the successes and failures so far in gaining EFSA approval for food nutrition and health claims. The nutrition and health claims regulation (NHC), introduced in 2006, has had sweeping effects on the food and food supplement industry in Europe [1].
Most proposed ‘GAS’ claims were rejected, for example all claims on probiotics, except for a single ‘GAS’ claim in relation to live yoghurt cultures and improved lactose digestion.

The initial Article 13.1 GAS claims review was a type of ‘grandfathering’ process, which allowed a number of claims on foods after an initial check by EFSA of supporting literature.
The probiotic sector, both food supplements and foods, had a disappointing introduction to NHC and initial claims attempts were frustrated by EFSA’s rejection of most probiotics due to insufficient strain characterisation. Guidance on the scientific requirements for health claims related to functions of the nervous system, including psychological functions.
Applicants are paying more attention to EFSA guidance on appropriately controlled study designs, reporting complete data sets and the quality of statistical analyses.
Article 4 of NHC foresees the setting of nutrient profiles, which will determine whether foods are eligible or not to bear claims on the basis of their nutrient composition.
The NHC has succeeded in removing the more extravagant marketing claims made to EU consumers on food products, but the food industry is critical of both EC and EFSA for the current difficulties in obtaining NHC claims, even when good quality human intervention studies are used to support applications. Whereas the food and food supplement industry has had to adjust marketing strategies in compliance with NHC and has exhibited considerable creativity in this respect, regulators are policing food claims with renewed zeal and are applying dissuasive fines for promotional texts for consumers that are considered non-compliant.
It seems that the future will see a higher number of successful applications, such as the recent positive EFSA opinion on native chicory inulin and maintenance of normal defecation by increased stool frequency [6]. EFSA (2009) NDA opinion on water-soluble tomato concentrate (WSTC I and II) and platelet aggregation. Belgian soy specialist Alpro has launched a new version of its Alpro soy milk to include 0.75g of plant sterols per 250ml glass. With science uncovering ever more health benefits associated with probiotics, they could become one of the most versatile functional ingredients of all times; providing regulatory hurdles can be overcome.
400 mg of caffeine equates to about five standard coffee cups or energy drinks.While EFSA set a safe level of 400 mg per day, agencies in other EU member states like Germany have expressed concerns about over-consumption via formats like energy drinks. The purpose of the regulation is to ensure that any claims made to consumers on foods, beverages and food supplements are based on high quality science underpinned by an EFSA (European Food Safety Authority) evaluation, and to eliminate exaggerated, fraudulent or unsubstantiated claims.
Hence it is not surprising that most GAS claims involve vitamins and minerals and their established roles in human health and nutrition. EFSA soon clarified that probiotic strains differed in efficacy and hence NHC claims would be strain-specific. It is difficult for smaller food businesses to fund the studies necessary and even major players with adequate budgets have failed to convince EFSA under NHC.

The panel said other constituents that could have had a bearing on any statistically significant effects included fat and fatty acids, including polyunsaturated fatty acids, soy fibre, and soy isoflavones.
As a first step, the food industry was invited to propose, via EU Member States, food claims already supported by good science (Article 13.1 ‘GAS’ claims, Generally Accepted Science). A large number of claims relating to plant derivatives (‘botanical’ claims) are currently on hold (ca.
The grandfathering process also allowed the EU to remove wilder marketing claims from European food products.
The EC (European Commission) allowed notifiers to resubmit GAS claims with updated strain characterisation data, but this only extended the period until final delisting of the majority of claims, this time due to over-reliance on ‘generic’ literature that did not test the specific strains to which claims were attributed, or due to flaws in study designs, such as inadequate blinding.
On the other hand, EFSA is revising guidance documents, such as those on gut health and immune function, and introducing overarching guidance on, for example, statistical approaches.
In excess of 40,000 proposals were received and these were reduced to around 4,500 by eliminating duplicates and ‘out-of-scope’ claims. 2,150), pending resolution of the debate regarding possible conflicts with claims permitted under the traditional herbal medicines legislation.
For the time being, NHC stipulates that claims may not be made on beverages with more than 1.2% alcohol, but may be permitted where only a single nutrient exceeds the nutrient profile.
There have been a number of success stories, such as the use of ex vivo data (more economical to generate in comparison with ‘full’ in vivo studies) to justify claims relating to a range of water-soluble tomato concentrates and maintenance of platelet aggregation, thus contributing to normal blood flow [5]. EFSA began to evaluate the remaining claims and so far 229 ‘GAS’ claims are permitted on foods, mostly relating to vitamins and minerals with well-established and generally-accepted essential dietary functions, supported by substantial published research dating back several decades. There is considerable debate about the wisdom of setting nutrient profiles for individual foods, when it is more important to consider the quality of the diet as a whole. The EC plans to readdress the issue of nutrient profiles by 2019, a decade later than initially envisaged.
Nevertheless, the spectre of nutrient profiles may help drive innovation in the food industry, as food scientists focus on developing healthier snacks with, for example, higher fibre and lower salt, sugar and unhealthy fats, but still offering good taste.

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