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Photo: Rodney Hall, Ponctuation GrafixBio-K Plus CEO Claude Chevalier flanked by his daughter, IsabA?le, Vice-President of Corporate Affairs, and his son, Frank, Vice-President of Business Development, has his sights set on expansion to Mexico, Europe and Asia.
Most nutritional experts agree that a healthy digestive tract should have about 85 percent a€?friendly bacteria,a€? compared with 15 percent harmful bacteria known as a€?coliform.a€? But modern, fast-food diets high in sugar and saturated fats kill friendly bacteria. This imbalance between good and bad bacteria in the gut has spawned a multi-billion-dollar global industry of probiotic health foods and supplements. The fluently bilingual Chevalier has never been one to shy away from a marketing and promotional challenge, harking back to his university summer job in the mid-60s as the cabin steward a€” replete in white pants and blue blazer with gold buttons a€” in charge of 200 staffers catering to hundreds of American sight-seers who jammed the steamer, S.S. By the time he and Luquet renewed acquaintances in Paris in 1993, Chevalier was clearly up for a new challenge.
It was of human origin, meaning it was discovered in the human body, unlike many probiotics which originate from other species such as hogs, bovines or chickens.
In 1994, he incorporated Bio-K Plus International with Luquet as a minor shareholder and dug into his savings to set up R & D facilities in Montreal where Luquet fine-tuned the product, mixing in another strain of acidophilus bacteria known as L.
From its conception, the company has been committed to state-of-the-art medical research using Canadian researchers who adhere to the highest international scientific standards. Chevalier, who brought the product to market under the branding Bio-K Plus CL1285A®, was proving to be an entrepreneur who could walk the talk. 98 gram bottles of dairy liquid made of skim milk powder and whey powder available in original, fruity and strawberry flavors. 14 months and a package of 10 capsules with 50 billion live probiotic bacteria at time of consumption if consumed within 10 months. Aside from the virility of its probiotic strain, Chevalier says that what separates his product from most of the competition is the large number of live and active probiotic bacteria present at time of consumption. For example, each 98 gram bottle of CL1285A® contains a minimum of 50 billion probiotic bacteria when consumed up to 140 days after manufacture, compared with most 100 gram containers of probiotic yogurt which guarantee a minimum of 1 billion probiotic bacteria if consumed within 30 days of manufacture.
Between 2002 and 2006 , CL1285A® sales began to hum with the product available in the health food sections of major supermarket chains across Canada, as well as in the trendy Whole Foods Market chain in the US.


Bio-K Plus products on the market are guaranteed to have the same concentration of friendly probiotic bacteria, with the same results, as the products tested in clinical studies. Forty-five study patients were given placebos and 44 patients were given daily doses of CL1285A® in the quantities of 49 grams (half a container) once per day for two days followed by 98 grams (one container) once per day for the duration of the antibiotic treatment. Bio-K Plus hired a research company to analyse the statistics on hospital stays for the two groups in the study. Bio-K Plus is poised to expand its product distribution to Mexico, Europe, India and China in the near future. As if he didna€™t have enough challenges, Chevalier decided in March 2007 at age 64 to scale the tallest free-standing mountain in the world a€” Mount Kilimanjaro in Tanzania. He trained for three months, scrambling up 5,000 steps daily with a 12-kilogram backpack on tree-lined Mount Royal in the centre of Montreal.
Mark Isler talks to Bio-K Plus Vice President Steven Taneman about the benefits of this amazing probiotic! Just click on the offer below and print out my exclusive Bio-K Plus discount coupon redeemable at most health food stores (Whole Foods, Sprouts, Lassen's, Mothers and others).
That eureka conversation which triggers visions of fame, fortune and, perhaps, immortality.
FranA§ois-Marie Luquet, a world renowned French microbiologist whom Chevalier describes as the a€?Albert Einstein of research into lactic bacterial culture.a€? The two men had met 10 years earlier at a dairy conference in Copenhagen when Chevalier was president of The Dairy Bureau of Canada. Michael Picco, a gastroenterologist at the Mayo Clinic, writes on that organizationa€™s web site: a€?There is growing public and scientific interest in probiotics. Ironically, the hundreds of millions of antibiotic prescriptions written by physicians annually to kill bad bacteria causing infections also end up killing the friendly bacteria. The idea is that the good bacteria in probiotics are supposed to kill off and replace the bad bacteria in the gastrointestinal tract, bringing back a healthy balance of microorganisms. Chevalier says that the INRS found the genetic sequencing of Luqueta€™s discovery to be a€?unique.a€? Chevalier was now convinced that he had the a€?Mighty Mousea€? of probiotic strains a€” one capable of destroying bad bacteria in the human gut.


Chevalier considers that to be an advantage because it is easily assimilated in the human gut. Sales volume has grown between 40 percent and 50 percent annually for each of the last four years, Chevalier says. Ita€™s available in health food stores, as well as in specialized sections of supermarkets and pharmacies. Of the 44 on Bio-K Plus CL1285A®, seven suffered from AAD, meaning that they had a 56 percent reduced incidence of AAD compared with the placebo group. Chevalier says the report concluded that on average the Bio-K Plus group stayed in hospital two fewer days than the placebo group, which represents a saving of 28 percent in hospital costs.
Pierre-Jean Maziade, a specialist in infectious diseases and head of the medical biology laboratory at Pierre Le Gardeur Hospital, just east of Montreal, said in a recent interview that since February 1, 2004, every patient in his hospital who is prescribed antibiotics has also recieved daily doses of Bio K-Plus CL1285A® for the duration of the antibiotic treatment. The idea for the adventure originated with his son, Frank, 28, who accompanied him with 27 other Canadians as part of a fund-raiser for Make a Wish Foundation for terminally ill children. He later clawed and groped his way up the 19,340-foot peak in Africa with the help of strategic infusions of glucose and his own favorite daily regimen of Bio-K Plus CL1285A®. According to The New York Times, US retail sales of probiotic foods and supplements totaled an estimated $764 million US in 2005 and are projected to reach $1 billion US in 2010. The Bio-K Plus brand received a boost in November 2007 when The Canadian Journal of Gastroenterology published the results of a 2003-2004 double-blind, randomized and peer-reviewed study at Maisonneuve Rosemont Hospital in Montreal indicating that CL1285A® helped control an outbreak of Antibiotic Associated Diarrhea (AAD) and an associated outbreak of C.



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