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You are planning a new website and wondering whether to use a graphic designer or a web developer. Unfortunately, the layout and design of your site depend on many factors that have nothing to do with its graphic design. To create a website, a graphic designer needs to be familiar with optimizing files for the web, so they transfer quickly over the Internet and web pages load quickly.
In other words, a web design is not one single page, but multiple areas all coded separately. To be search-engine-friendly, all areas of the website need proper image titles, alt tags, css style sheets and media queries.
If you want your site to work efficiently on all devices, and for people to find it on the Internet, you need someone with the knowledge and experience of a seasoned website designer. There are some areas where you might use the services of a graphic designer to prepare files for your website. That is, they understand how to work with files that have large file resolutions, to align text and images in grids using desktop publishing programs, and make color separations and master pages.

The content must be prepared for flexible images and fluid grids, because text and images on websites re-size according to the dimensions and orientation of each visitor’s monitor or cellphone.
Experienced web developers further test for differences between current browsers and older versions of browsers, including IE 7, IE 8, IE 9, Firefox and Chrome as well as Safari. This is not to say a graphic designer won’t succeed at getting something visible on the Internet  –  after all, anyone can make a website, just like anyone can cut your hair. The logo will likely be used extensively in print media, so it’s best to have it created in the first place by someone who understands printing. The logo itself is based on the infinity symbol, squared off to appear more related to a computer image of the pixellated line.
They can set CMYK and Pantone colour specifications for digital print production, and prepare files for traditional printing companies. Think of them as many different pieces that are assembled in the browser via coded instructions, rather than a grid or layout program.

But you may not reap the benefits of a site made by someone who understands how websites are interactive and configure themselves differently on different monitors and in different browsers. It can easily be adapted to the web, but an image prepared for the web cannot be adapted to print media.
The design needs to be planned by someone who understands how the design elements will work in the context of headers and footers, content areas and sidebars, as well as menu structures, widgets, plugins, tags, categories and scripts. Once you’ve purchased, the item is no longer available in the store, retaining exclusivity to you alone.

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