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It seems that investors simply assumed Nintendo was closely involved with Pokemon GO, as the franchise is exclusive to Nintendo platforms. As you probably know, Pokemon GO was actually developed by Niantic and overseen by The Pokemon Company. As the name may suggest, The Pokemon Company are the owners of the franchise, though Nintendo has a 32 percent stake in it. While nobody knows the specific nature of the Pokemon GO deal, considering any revenue generated through the iOS or Android app stores sees 30 percent go to Apple and Google – Niantic and The Pokemon Company obviously need to see some of that too.
So unfortunately, Nintendo is probably getting much less from the game than anyone assumed. At the end of the day, Nintendo is only going to benefit from Pokemon GO – just not quite to the extent everyone imagined.



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