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Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, we're needing to deploy more sophisticated strategies in order we can earn attention, and importantly trust. Below is a simple matrix of ideas to help you set the KPIs or metrics based on what we've used on different projects. We've taken three angles here to illustrate, so we've got the full range of measures covered from hard sales vs softer engagement metrics. Using these different types of measures is even more important for companies with long purchase or repeat purchase cycles, such as automotive, furniture or maybe PCs - and certainly for B2B businesses.
Commercial measures:A These are the harder business or commercial measures and what usually takes the longest to be demonstrable.
Tactical measures:A These include the views, clicks, interactions with your content - so involves the social shares such as Likes and Tweets. Brand measures:A These are easier for bigger brands or where there's less competition, simply because the tools seem to work better in that space. As you can see from the table above, content marketing KPIs go hand in hand with social media marketing, content fuels social media. Following on from the above table, these measurements are great and you also have to be able to do something with them.
Download a printable Immunization Schedule from the CDC and a free Vaccination or Immunization Record template for Microsoft Excel®.
I designed this immunization and vaccination record so that you can keep an electronic record of your immunizations for yourself and each of your children and print it whenever you need to.
You should keep a backup copy of your immunization record in paper form in a safe place as well. Immunization Schedules from cdc.gov - Free printable immunization and vaccination schedules for children of various ages.
Printable Immunization Record Cards for Adults, Children, and Lifetime from immunize.org - (Click on the images of the cards to view a printable PDF) You can also order these cards on "rip-proof, smudge-proof, water-proof" paper. You may print and distribute as many paper copies as you want to, as long as you don't make any changes to the form or template. Disclaimer: The spreadsheet and the information on this page is for general educational use only. Use the form below to place your order for the required edition of PHPKB Knowledge Base Software. PHPKB knowledge base software makes publishing, sharing and collaborating on knowledge easy. Please make sure your web server meets theA requirementsA before purchasing the owned license. PHPKB 8.0 Enterprise Edition with Multi-language (ML) Support (MS SQL Server) is coming soon. Our Pre-Sales FAQ contains the most frequently asked questions relating to our licensing and pricing.
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Full source code is providedA with every license of PHPKB knowledge base software, which can be customized. Have PHPKB knowledge base software professionally installed and configured by our developers for free. This is what sits behind the drive of content marketing's rise to the forefront of the digital marketing agenda. We're not saying "this is the way you must do it" or that you need to use all of these KPIs.
These are the measures for the senior managers although they may well also need to know about Likes! You might also use link shortening tools to help measure, at Smart Insights we use PostRank rating and also metrics from Facebook Insights. Think brand or key-phrase mentions, sentiment, share of market mentions over competitors and certainly site traffic. So you need to develop an analytics dashboard that reviews your effectiveness within this content eco-system.
The analytics guru's like Avinash Kaushik, and of course Dave Chaffey ?Y™‚ will always talk about actionable metrics. Which referring partner sites or social networks have helped with link generation and measurement (for SEO) and the driving of traffic, referenced above as a part of SMO. For instance calculating the cost of a Facebook like and using that as a unit for money saved for a piece of content that gets shared organically as it were.
You can also demonstrate the relative effectiveness of how different social and digital marketing channels combine with content marketing through looking at relatively propensities to convert.
I designed the template to allow you to keep an electronic record of immunizations for yourself and your children as well as print a copy whenever you need to.
So, you don't have to worry as much about losing your one-and-only copy of your immunization record. Check with your physician for an exact immunization schedule and to ask any questions related to you or your child's health practices.
We are sure that you will find everything you expect from this knowledge management software. Upon completion of your purchase, you will receive an email with confirmation of your order. Students can submit a copy of their valid ID card issued by their University or College to avail discount. If you do not plan to restrict access to your knowledge base, people would not need any special accounts to view your knowledge base. Premium support tickets are sent directly to the technical support team allowing users to communicate directly with PHPKB staff to receive first-hand assistance with any problems or questions they may have regarding their PHPKB Software. If you wish to remove the "powered by" link from one installation of PHPKB knowledge base software, you should purchase the copyright removal license. Instead, we hope this is a useful framework to help select the best type of KPIs for different markets.
Think audience share, sales, leads or at least clear indicators from people such satisfaction ratings or % that fed back. SMO for me centres on the distribution of social objects and their ability to rise to the top of any related search query [Dan - I disagree on this - the poll in our post show that most think it's broader - maximising reach and interaction in social channels to achieve your goals].
Social objects represent the content we market via social media - images, videos, blog posts, comments, status updates, wall posts, and all related activity that creates the potential for online conversations. Ensure that you have an idea of what audience personas or segments whom those keywords relate to as well, so you know who you're writing content for.
Check for traffic volumes from those domains and how those users (segmented by referring domain) bounce and click through the site - are their needs being met?A  Of course, you want more of the traffic that's generating results and understand how you might also improve journeys for those that bounce highest, starting with landing pages. This reviews the value that a user is finding on your web site and whether it's influencing leads or sales.


Engagement can be short or longer-term - it might be that someone has viewed more than 3 pages on the site, per session, this is better than time on site.
Use different customer feedback software like 4Q and Kampyle so you get overall ratings of your content and feedback on specific content. Focus on testing and trying new things where the analytics and customer feedback data indicates the best opportunity to improve.
For example, the Financial Times reported in 2011 that its analytics showed that Facebook users are three times as likely to subscribe compared to those from other sources such as search.
Our knowledge base software includes all the features & tools you need to setup an intuitive and useful knowledge base. Then, within 24 hours of your purchase (usually 6-10 hours only), you will receive another email containing the download link along with your license key and product support information (if applicable).
The right to approve or reject any request for educational or non-profit license is reserved with us. The licensing system of PHPKB knowledge base software is based on the number of Admin users. All you need to pay is the difference between the cost of upgrade license and your already purchased license. This means you can have unlimited number of users that can access the public area of your knowledge base. Please note that you are under no obligation to pay for future support and upgrades, you own your license, it is only if you want support and upgrades at the end of your free year.
Please note that this does not allow you to remove or alter the powered by link from the Admin Area. Remember that these need to be incremental and ideally attributable to your content marketing.
It follows then, that the goal of SMO is to measure, monitor and improve the visibility of social objects as a means to connecting with individuals who are proactively seeking additional information and direction. From an SEO perspective you should review the number and quality of links that your content generates using these types of backlink benchmarking software. In a separate post Dave will show how to use Advanced Segments to precisely show how content is affecting sales. You can consider improving that by designing site journeys that are for specific audiences and creating multiple routes to the important content. 4Q is great since it shows you what people were looking for against what whether they were successful and how satisfied. PHPKB offers enterprise-class features with the pricing that can fit a small business budget.
If you have any questions in the interim, pleaseA contact usA and we'll be happy to follow up with you.
The license restriction is on the number of admin users (staff logins) that can be created to login and update your knowledge base.
For example, If you have purchased 5 admin user license of PHPKB knowledge base software and you'd like to upgrade your license for 15 admin users, then you need to pay the upgrade cost for 10 admin users only.
When you identify high bouncing keywords try surveying those users on exit or placing calls to action directly on the page to ask for feedback, tools like Kampyle can help with that. There is no limit on the number of end-users that can access the public area of your knowledge base. So, you can have unlimited end users (readers) who can browse your knowledgebase and login to Public Area.



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