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Google has released a video depicting the online shopping trends in India currently and what is expected of the online shopping growth in future.
According to the findings, 2012 turned out to be the inflection point for Online shopping in India, where Indian online users went beyond online tickets, which was traditionally the most popular category for ecommerce in India. Non Metro buyers are increasingly buying online with their contribution increasing much more than the metro online buyers. Online buyers will use Mobile Phones and tablets more to make purchases online than what they did previously.

Among the all categories, Apparels and accessories category witnessed the most growth and it will surpass even electronics in 2013.
Travel and ticketing will remain the most popular category for purchases in 2013 and beyond. Top drivers of online shopping growth are faster delivery, Cash on Delivery facility, discounted rates, access to branded products and cash-back guarantee on faulty goods.
Big Bazaar & Paytm Partner To Create A Mega Coalition Of Online-Offline Retail; Is This The Future Of Ecommerce?

As a bonus, site members have access to a banner-ad-free version of the site, with print-friendly pages.Click here to learn more. The video is based on Google search trends data and consumer research that happened in collaboration with Analyst firm TNS.

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