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Take a breath and know that it can be embraced and used in your marketing in small, slow steps! For sheer mass and constant engagement and interaction, there is Facebook, Twitter, LinkedIn, YouTube, Pinterest and others.
People rely more and more on their computers and even more on their mobile devices to search for information and make their purchasing decisions.
InSight Marketing Solutions is a full-service marketing company, providing consulting services from planning to completion. You do not want to join too many sites though, because you will find that you are spending far too much time worrying about social media.
I have learnt that it is a good idea to test and measure your social media by having more than one fan page and trying different posts and pictures to see what is capturing your audience the best.
In conclusion, social media marketing works because people just want to stay connected with other people.
So, here are three simple ways that you can make social media work for you, allowing you to work smarter, not harder.
The Internet is awash with industries that don’t have a clear mission statement, let alone something deeper that really lets their customers know what they stand for. These four questions need to be answered immediately without having to ask when potential customers see your brand on social media.  Don’t be afraid to really come out and tell people what you’re about, to really define your company. Once you do this, you can begin to build your fan base on people who think alike, sharing your company’s views, ideals and interests.
You see the same thing with Apple, whose enemies aren’t only IBM or Samsung, but non-innovation. Overall, you want to create a great experience for your customers so think like one.  When you do, you’ll be working smarter, not harder. If you enjoyed this post, please consider sharing this article, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.
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Unlike your company’s website that has a secure way to get into the “back end” and make changes, a social media site allows users to take some control.
It’s important to know about these sites, monitor the reviews and respond when you can identify the person.


This includes strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. With over 26 years of marketing and sales experience, InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations and fundraising. Facebook and Twitter are the new water cooler and cocktail party, and if you want to interact and engage with people, then the social media sites are where you need to be. You need to be consistent with the social networks and post regularly, as well as check up on comments and mentions. You have to remember to be polite on the sites, and you have to keep some of your personal opinions to yourself so that you do not alienate customers.
As such, many business owners use social sites to make customers and potential customers know about what they have to offer. Thus, when you maintain an account in each one, you can get a wider database of “friends” who may want to buy your product or service. Therefore, you should keep that fact in mind when thinking of marketing strategies to use for your business. They have a skeleton of an idea of who they are but without any flesh and substance, they quickly sink to the bottom of the internet ocean along with all of the other indistinguishable companies out there.
An increase in links will help you improve your search engine rankings & will eventually increase the traffic to your site. It is a great marketing tool for keeping your “brand” in front of existing Customers, for retention, and being in front of potential new Customers. Because that’s where the customers of all ages are spending their time and getting their information.
InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News and Hampton.
While you’re running your business, InSight Marketing Solutions will help market your business.
When you are focusing your efforts on marketing and communicating with people via social networks, you have to make sure that you are choosing the right sites. Budget your time wisely though, and spend only about half an hour a day on those sites unless you see that it is accounting for a larger percentage of sales.
Plus the more you engage with social media on more platforms the more exposure you are getting and leads you are generating even if they are not direct conversions.


Yes, the many social networking sites out there are great venues to market your products and services if you have an online business. There will surely be people in your network or in the network of your friends who will want to know more about your product or service. The perks mentioned in this article as just a few benefits you can get from using social media to advertise your business. Are you getting a lot of Facebook likes and thus traffic to your site?  Spend a little time there building up a report with your Facebook fans.  Perhaps Twitter?
Otherwise, you will become the guy at the cocktail party that everyone tries to avoid because he keeps telling stories about his bunions. The most popular sites, such as Facebook, Twitter, LinkedIn, and Google+ are all good ideas.
Aside from traditional forms of advertising like newspapers ads, TV advertisements and flyers, you can use social media to further promote your business. Thus, when you build up your reputation the right way you can be sure that you will attract the right people.
You can also just use your profile page on Facebook as an extension of your company website. This means that you need to have the majority of your posts and contents be about things other than you or your products. The thing to remember is to start small, make a name for yourself, and your friends telling their friends about your business will do the job of advertising your service or product.
You will be amazed at the speed with which your business will see increased profits in no time.
The hard sell is not going to work on social media sites, and it’s probably not a good idea to try it.



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