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It’s 2013, almost three years after we first raised money and started growing beyond the first four employees. You don’t lose people to silly things like their significant other going to medical school. When going to work is as simple as walking upstairs (pants optional, but recommended), people just tend to put in more hours and work more productively.
It encourages hiring opinionated people who find things they care about to work on and make sure you know what they think. Every single person has to commit to communicating, and you have to work out your channels.
It's worth it for the quality of people you attract and the quality of life you are able to offer.
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king. Note: BuzzFeed publishes several long and excellent feature stories every week, as you can see on their Big Stories page. Over the last several years many professional writers and journalists have lamented what's been called the BuzzFeedification of the Internet.
This is an Internet where, it seems, a steady stream of churn-and-burn content is king, and anything of substance is only second best. Increasingly, news organizations are relying on apps like Snapchat and Facebook not only to build their audiences but to host their content, in ways that are designed to capture readers' supposedly shrinking attention spans, which are thought to be so short that anything longer than a six-second Vine or a listicle that takes longer than 30 seconds to assimilate could have them clicking or tapping away to the next bit of stimulation.
We took a bet that long-form, high-quality articles would stand out in a world of listicles. And this has happened, the site's founders say, organically, without buying any followers or likes, or even pressing hard on social media. This is all the more impressive considering there just isn’t a lot of content on Wait But Why. Common Internet logic would say that articles of those lengths just don’t go viral, and that an editorial website that only publishes occasionally certainly has no chance of retaining readers. In eschewing churn in favor of substance and breadth for depth, Wait But Why's essays also capture a level of reader engagement that even the new-media giants would be envious of.
There is desire for content that is less disposable and more like a good book—essays and articles you want to return to, to read again and again. Ironically for a long-form content site, the stick figure drawings often used in Urban’s essays have become an iconic staple of Wait But Why.
Urban’s essays cover a wide array of lofty topics ranging from the vastness of time and space to religion to tackling social preconceptions about marriage.
And anyway, doing your research pays off, like when one of the world’s most famous AI enthusiasts tweets that your article on the subject hit the mark. In spite of the public appetite for expertise, there's a value in being approachable, says Urban.
What began as a sideline business selling polished metal mirrors to pilgrims in Germany (to capture holy light) evolved into an enterprise that altered the course of art, religion, politics and industry: Johannes Gutenberga€™s movable type and printing press. We judge ourselves by our noblest acts and best intentions, but we are judged by our last worst act.
There are 10,000 species of ants, and for several million years they have coved the earth, except Antarctica [no pun intended]. Credit has existed globally since the early days of trading and mercantilism, but it wasna€™t until the 1920s that oil companies issued a physical card to repeat customers who purchased fuel for their new-fangled automobiles.
Therea€™s nothing so hollow as the laugh of the person who intended to tell the story himself. CHALLENGE #111: Why is the numeric keypad on a computer (7-8-9 at the top) upside-down from the numeric keypad on phones (1-2-3 on top)? English belongs to the very large Indo-European language family [Germanic, Baltic, Slavic, Celtic, Latin, Hellenic, Iranian, Sanskrit et alia, which led to Polish, Welsh, French, Greek, Kurdish, Punjabi, and English, to name a few]. The real test of character comes when doing the right thing may not be in our self-interest.
In the past 5,000 years the human genetic code changed 100 times faster than it had in any prevous period. In the 1880s, Samuel Augustus Maverick was a Texas cattleman who refused to brand his cattle, seeing it as cruel.
CHALLENGE #111 was: Why is the numeric keypad on a computer (7-8-9 at the top) upside-down from the numeric keypad on phones (1-2-3 on top)?
Researchers gave cash to experimental subjects who were instructed either to spend it on themselves or on others. BIG Q #26: Pericles argued in his Funeral Oration that democracy stimulates excellence because all citizens are stakeholders with public responsibilities. When intensive-care units at Michigan hospitals followed a 5-step checklist for how to insert intravenous lines in patients, infections were virtually eliminated, saving the hospitals $175 million over 18 months.
The peace symbol began as the emblem of the British anti-nuclear movement 50 years ago on Good Friday: a combination of the semaphore positions for N and D [Nuclear Disarmament] within a circle [the earth].
CHALLENGE #114: He was a fighter who was obsessed with boxing and he abused drink and drugs. BIG Q #27: Since poverty is deeper among children than the elderly, why does public spending on the elderly vastly outstrip spending on the young? E-mail and Web searches consume 1.5% of the nationa€™s electricity last year, and if current trends continue, by 2010 the power bill to run a computer over its lifetime will surpass the cost of buying the machine.


Biologically speaking, humans have changed little in the 100,000 years [or 3,000 generations] since modern humans emerged on the African savanna--not enough time for serious adjustments.
Rembrandt was a master of chiaroscuro (kee-ahr-uh-SKYOOR-oh), the use of contrasts of light and shade to enhance the depiction of character and for general dramatic effect. CHALLENGE #114 was: He was a fighter who was obsessed with boxing and he abused drink and drugs. CHALLENGE #115: What proportion of the cells in your body are not actually yours but belong to foreign organisms? BIG Q #28: Why do girls, on average, lead boys for all their years in school, only to fall behind in the workplace?
Only 11% of CEOs of top 500 companies have an Ivy League degree, but 20% of the top 60 women in Forbes a€?most powerful womena€? list did.
The hormone oxytocin is naturally released in brain after a 20-second hug from a partner, triggering the braina€™s trust circuits.
CHALLENGE #115 was: What proportion of the cells in your body are not actually yours but belong to foreign organisms? CHALLENGE #116: A westerner and an easterner who each changed the world, but didna€™t want their names used to identify a religion--to no avail. Featured Quote: a€?The truth of the matter,a€? is that a€?we havena€™t sacrificed one darn bit in this war, not one. BIG Q #29: Why are the most powerful people in the world old white men and pretty young women? When lima bean plants are attacked by spider mites, they release volatile chemicals that summon another species of mites to attack the spider mites.
Funeral directors promote embalming: replacing body fluids with formaldehyde, a carcinogen that eventually leaches into the environment when the buried body decays [800,000 gallons annually]. In 2001, President Bush exempted some 3,500 plants that spew toxic chemicals from the Right-To-Know law. Consultants get paid up to $500,000 to name a drug, and insist that letters are imbued with psychological meaning: P, T, and K, they claim, convey effectiveness.
CHALLENGE #116 was: A westerner and an easterner who each changed the world, but didna€™t want their names used to identify a religion--to no avail. CHALLENGE #117: His father a€?bluffeda€? his way into law school using a faked transcript, and went on to finish first in his class and become a successful labor lawyer. Spoken language is instinctual, the brain collects the phonemes and abstracts the rules from what it hears, but written language must be taught.
Busha€™s tax cuts for the rich have reduced annual tax revenue avaiable for public needs by $300 Billion each year. CHALLENGE #117 was: His father a€?bluffeda€? his way into law school using a faked transcript, and went on to finish first in his class and become a successful labor lawyer.
FACTOID: Unusual English spelling shows the way the words were pronounced 100s of years ago.
Chinoiserie (sheen-WAH-zuh-ree) is a style of ornamentation using motifs identified as Chinese.
CHALLENGE # 118 was: If a tree falls in the forest and no one is there, does it make a sound? CHALLENGE #119: Which a€?booka€™ won the Pulitzer Prize for literature and drama, in successive years? StackExchange lead developer David Fullerton explains why his company does, and how it makes this work. At the time, cofounder Jeff Atwood wrote a great blog post about working remotely, basically laying out our plan for how we were going to make it work.
Stack Exchange now employs 75 people, roughly evenly split between sales (and sales ops and marketing) and product (development, ops, design, community management). There’s a tendency to think that working from home is all sunshine and rainbows and working in your PJs. I am far from the first to point it out, but the hardest problem in growing a company from 4 to 75 people (and, presumably, to 200) is communication. We use Trello for keeping track of who is working on what, and Google Docs for notes, specs, designs, etc. Before joining Stack Exchange in 2010, David worked as a software developer and team lead at Fog Creek Software.
We did not intend to belittle the work of the editors and writers there, and we regret if that was the takeaway. It’s an Internet where if you want to get a job writing for one of the hottest media companies on the web, your knowledge of how and why information is shared online is as important as your writing talent. But now I have a link for him: A young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive.
It was like the Internet had given up on people having attention spans," says Tim Urban, the thirtysomething writer and cofounder of Wait But Why, the sometimes humorous, almost always profound, long-form explainer site whose articles have captivated millions and garnered influential fans, including Elon Musk and Sam Harris). Unlike viral churn-and-burn content sites, which posts dozens of articles a day, Wait But Why has only published just over 80 articles in total. In fact, it’s just run from the laptops of two friends separated by the span of America between them. But unlike the GIFs and memes that most viral content is built upon, the simple drawings in Wait But Why’s articles are there to support the words, much of the time adding humor that contextualizes a topic and strengthens the prose in the process. An A++ is going to get shared 1,000 times more than an A+, which gets shared 1,000 times more than an A.


In the better sets, the traditional flaws of plasma (burn-in) and LCD (limited viewing angle, weak blacks, weak fast motion) have been largely eliminated. In 1958, Dinera€™s Club launched the first card available for payment to general merchants: 27 participating NYC restaurants. Kugel, an Orthodox Jew and author of a€?How to Read the Biblea€? says that there is essentially no evidence--archaeological, historical, cultural--for the events in the Torah.
Koerner which he said depicts: a€?a horseman determinedly charging up what appears to be a steep and rough traila€?--representing his own political journey against steep odds and naysayers. The rope was not strong enough to carry them all; they decided 1 had to leave, or all would fall.
According to the Energy Department, vampire gadgets account for about 25% of total residential electricity consumption in the U.S. Guppy submitted a fish to the British Museum that was already classified, but the name stuck [and the fish is still in a jar at the museum]. The product side is where our remote working happens: We have 16 full-time remote and 18 in-office developers, sysadmins, designers, and community managers.
I watched at least five great people leave because their family situation made it necessary to move, and Fog Creek had (at the time) a strict no-remote-workers policy. The most important thing that we look for is that they must be self-motivating and proactive: self-motivating in finding things to do, proactive in communicating with the rest of the team.
If even one person on the team is remote, every single person has to start communicating online.
Email is for fully asynchronous communication (don’t use email if you need a response today), and for communicating status updates and decisions. Urban and his co-founder, Andrew Finn, figured that even if nine out of 10 people read the first few paragraphs and left, that 10th person would be enough to begin building a loyal following. Its most viral article, a 1,600-word essay explaining the psychosocial reasons why Generation Y is so unhappy, has well over 2 million shares.
Urban has a BA in Government from Harvard and Finn earned his BBA from the University of Michigan, but in describing Wait But Why's ascendence, neither cites their degrees or experience running their other companies, two ed-tech startups they previously founded called ArborBridge and truePrep. But after all, it is the leaders of the country who determine policy, and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. No man spoke, but the woman said she would voluntarily let go of the rope, because, as a woman, she was used to giving up everything for her husband, kids and men in general, and was used to always making sacrifices with little in return. So we are very much a hybrid team, which I’ve come to believe is the best of both worlds. You miss out on being around people (which wears even on introverts), doing fun stuff like playing ping-pong or having lunch together, and (sometimes hardest of all) you lose a clear distinction between work and the rest of your life.
Our remote developers are some of the most argumentative people in the whole company because we hired them to be that way.
We have a standing rule that all decisions must be typed up and shared with the rest of the team via email, basically what Jeff described at the beginning. The site is now visited by people from every country in the world every month, and its content is so viral its readers offer to translate it into other languages, including Chinese, so their non-English-speaking friends can read it. The site’s other long-form essays typically get in the range of 300,000 to 600,000 shares each. Instead they credit the site's success to their friendship since kindergarten and the decades of esoteric conversations only best friends can have. And, they say, that seemingly small difference can translate into exponentially more shares.
So, plasma has truer color and does better in darker rooms, and LCD has more vivid color and does better in bright rooms.
These were amazing employees, in whom the company had already invested deeply, who were now walking out the door because they couldn’t live in New York any more. It’s better than interrupting someone at their desk or dragging someone into a hangout for a quick question. Opinionated people find things they care about to work on and make sure you know what they think, which is essential if you’re not sharing an office together.
Otherwise you’ll slowly choke off the remote person from any real input on decisions.
We use them for meetings, for hanging out (no, seriously), for demos, for teaching… for everything. We built our own chat system, but there are good alternatives like Campfire and HipChat out there. But, therea€™s no such thing as a 1080p TV broadcast (cable, satellite, anything), and wona€™t be for years. Actually, it was an illustration for a Saturday Evening Post short story, a€?The Slipper Tongue,a€? about a slick-tongued horse thief fleeing a lynch mob. All you have to do is to tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. Athens, to honor god of wine & drama, Dionysus [Baccus], where comic actors wore padded phalluses as part of their costumes.



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