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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. And yet, in the last six months, McDonald’s has had multiple social media disasters related to their company’s HR documents and ventures. In July, McDonald’s released an employee budget guide on its McResources website with unachievable recommendations. In October, activists released a video that demonstrated McDonald’s internal helpline telling employees to sign up for food stamps.
In November, McDonald’s added more tone-deaf tips to the McResources website, including ones that suggested employees struggling to make ends meet should sell their unopened holiday presents and other possessions, as well as break food into smaller pieces to feel more full.
Earlier this month, McDonald’s added etiquette tips explaining how much to tip for luxuries inaccessible to the majority of its front-line workers. Most recently, McDonald’s told employees that they should minimize their consumption of fast food to be healthier.
Having such a website does make it easier for external people to point out inconsistencies, but not having one doesn’t make it impossible.
Throughout this, McDonald’s has maintained that the controversial content for McResources was created by third-party experts – Visa, Wealth Watchers International, Nurtur Health.


At this point, McDonald’s needs their Chief Human Resources Officer, Richard Floersch, to get aboard the social media train.
Floersch’s department has been responsible for the employee guidance fiascos of the last six months.
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Play and Stream Como Achar E Vender Os Carros Mais Caros Do Gangstar Vegas free online here. The National Employment Law Project estimates that American taxpayers subsidize McDonald’s non-management employees by $1.2 billion in taxes per year (PDF). These recommendations came alongside others that suggested employees should take two vacations a year, and sing to relieve stress instead of complaining about it. Though the McResources website was ostensibly “employees-only,” in practice, it was accessible to anyone who registered, as it did not verify employee credentials.


McDonald’s considers Twitter to be a major part of their social strategy; Floersch should join the conversation there.
Even if third parties were responsible for actual content production, did McDonald’s not bother to read through the content before releasing it? This video was part of a series of videos pointing out the inconsistencies in the content of McDonald’s McResources website. If your company’s treatment of its employees is so poor that it makes headlines continuously, maybe you need to do something about it. This would demonstrate that McDonald’s views its brand reputation as important enough that a C-level executive with company-wide decision-making power is paying attention to what its customers are saying about it on social media, and truly listening for ways it can improve.
Did they not understand that this content would become a major part of the online conversation about McDonald’s, and that this would reflect poorly on the company?
All the marketing and social media efforts in the world can’t make up for misguided internal policies.



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