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THE TITLE of this article was inspired by the book by Paul Polak and Mal Warwick entitled The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, published in 2013. Let me quote from the book’s introduction: “Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These words should find resonance in our country where close to a third of our population is living in miserable existence.
The war against poverty might just be the longest battle mankind has waged, and there seems to be no end in sight.
While our Asian neighbors managed to bring down the poverty incidence significantly in the past 40 years, the Philippines today registers one of the highest in Southeast Asia. We have pinned our hopes on the government (with the help of other governments via their various aid programs and other multilateral agencies like the World Bank and agencies attached to the United Nations) to solve this problem.
For decades now, international bodies, aid organizations, and direct government-to-government programs have been waging anti-poverty programs.
Maybe we just have to wait for a new breed of business entrepreneurs whose business models and interests truly serve the needs of the poor. Business models that produce a healthy profit stream and also benefit the bottom of the pyramid are still something to be seen in the country.
There is so much talk about corporate social responsibility, but many seem to pursue it for their own business interests. In the field where I have devoted a good part of my professional life, many businesses act like traders. Stay in touchSubscribe below, and you’ll receive a weekly list via email of our latest posts, along with a free excerpt from the book.
The Send-Off Party of Mutya Ng Pilipinas 2013 winners Andrea Koreen Medina and Angeli Dione Gomez in their respective international competitions held at the lobby of Midas Hotel in Pasay City.
Meanwhile, , Angeli Dione Gomez, (2013 Mutya ng Pilipinas Tourism International) expressed her confidence in representing the Philippines and bringing home once again the crown at the Miss Tourism International Pageant in Kuala Lumpur, Malaysia on New Year’s Eve, December 31, 2013. Prior to winning this year’s Mutya ng Pilipinas crown, Angeli earlier won the 2012 Reyna ng Aliwan title representing Cebu. With her Mutya title comes the task of helping promote Philippine tourism, and Angeli is more than eager to play the part.
One billion tourists will be crossing borders this year according to the United Nation’s World Travel Organization and the Philippines has a good chance of getting its share of this market. What kinds of businesses related to travel and tourism can be established by entrepreneurs?

Have a travel agency which does travel arrangements for guests which include securing of passports and visas to bookings for airlines, hotels, tours, etc. Become a tour operator who provides transportation, makes the tour packages, and coordinates with hotels, restaurants, etc.
Learn the nature and peculiarities of your business especially if you only borrowed money for capitalization. Mobilize your network of relatives, friends, and other contact to promote what you’re offering.
While many countries (so-called developed economies) have won the battle, the great majority of the world is still struggling at it. In fact, PNoy got elected based on his election promise “Kung walang corrupt, walang mahirap.” But can the government alone solve this problem? With such a failure, we have to look to the business sector to provide solutions to poverty. It’s true that there are a number of corporate foundations that have existed in the country for decades now. Prahalad, a business guru from the Harvard Business School, was the one who promoted the idea of business enterprises to serve the bottom of the pyramid (meaning the poor). They pay farmers a pittance for their produce and then sell it at the highest price possible. Gayo is a member of the MAP Agribusiness and Countryside Development Committee, the project manager for MAP’s Farm Business Schools project, and the dean of the MFI Farm Business School.
Eighteen Year Old Koreen Medina of Quezon City is the country’s official delegate to the 42nd Miss Intercontinental Pageant to be held at Maritim Hotel Madgeburg, Magdeburg, Germany on December 14, 2013. Paul University, Koreen earn the right to represent the Philippines by winning one of the top crowns of Mutya ng Pilipinas Pageant held last July 26 at the NBC Tent in Taguig City. She is currently taking a film course at the International Academy of Film and Television (IAFT) in Mactan, Lapu-Lapu City and hopes to pursue a career as a film maker, producer and set designing.
Have the passion and the technical knowhow so that you won’t be at the mercy of your employees in case they leave you. For instance, if you’re putting up a travel agency, you have to undergo a travel agency management seminar to be certified and given a license to operate. Make use of computer technology in your store operations to make your systems be more efficient and accurate. We provide you valuable information about earning, saving, spending, borrowing, investing, and protecting your wealth.

A proxy variable to this is what is reported by groups doing regular surveys on those who “rate themselves poor.” Last year, Filipinos who rate themselves poor stood at 54%. There are vast opportunities waiting to be tapped for products and services well within the budget of the poor. But when you look closely into what they are doing, profits end up paying for their hefty salaries or go to their shareholders. Thus, today farmers are still the poorest of the poor, although prices of their products are high at the retail end. Sixty one delegates from around the world will compete for the crown currently worn by Daniela Chalbaud, Miss Intercontinental 2012 of Venezuela. She was also the recipient of five special citations namely Mutya ng Sheridan, Best in Talent, Mutya ng Zen Institute, Mutya ng Careline by Ever Belina and Mutya ng Lancaster Hotel Manila. As a beauty queen, her main advocacy is to establish housing and rehabilitation centers for the homeless kids and victims of various abuses. Angie Blanco, School Director of the Asian School of Hospitality Arts (ASHA) shares information for budding and established entrepreneurs who would like to explore the business potentials of the travel and tourism industry.
Business owners who are dedicated and confident about their businesses have higher chances of succeeding.
Unfortunately, for many of these corporate foundations, they act simply as public relations offices of their parent companies.
For a distinction between business entrepreneurs and social entrepreneurs, see the article on “The Emerging Third Sector” in the book 4Es: Pathways Out of Poverty.
Blanco has more than 20 years of experience in the hotel industry and the academe and was a former faculty member in both the University of the Philippines and De La Salle University.
Ensure too that you’ll earn enough during peak seasons to offset the losses in off-peak seasons.
Projects that they pursue, in most cases, follow along the lines of their business interests and their profit motives of course.
I am not saying that all traders are preying on farmers, but I hope that among their ranks, some are truly making a difference in the lives of poor farmers. In her spare time she dabbles in singing, dancing, acting and modeling and plans to enter the mainstream entertainment field if given the chance.

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