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Regardless of if you have a job or not, there’s always a reason to look for side jobs to make a little extra cash on hand. Do you have a really strange talent that you’ve thought, “Man, I bet someone would pay me to draw them a birthday card”? Tutoring is a big business and businesses, schools and parents are on the lookout for the right person who can point their student in the right direction. If school was never your thing and you’re more into sports, check your local parks and rec department to see if they are in need of referees. Are you one of those people who can take a weird looking frame from a yard sale and turn it into something beautiful?
There’s a good chance that you live near a marketing agency that’s looking for focus group participants. Uber is completely changing the way we use transportation and they are currently growing extremely fast.
I didn’t even know there is such a profession and I would love to see her face if she meets someone and they ask; what do you do for a living? With over 2 million followers on Vine, Jessica  who is from Florida spends her life twerking to these people—as you know, there are more ignorant, dumb and credulous fools on the internet than even in the church. The 22 year old entertains these millions of followers with her twerking and sometimes comedy sketches. And this is how she makes her huge money… Some companies have seen her huge fan base so they pay her to mention their brands in her tweaking videos, reports DailyMail. Pretty silly but she says she is making over 100,000 dollars a year—far than she was even making as a teacher. Friction weighs down interactions, making even the most well-designed interfaces a nightmare to use. Whatever name you give it, interface friction is every micro-moment that slows your user down. Logging in usually requires the most amount of friction, with how often you have to do it, and how tedious it becomes the more you repeat it. The login overlay above appears automatically whenever the user clicks on an action that requires logging in, so right away that’s one less step. Whether you’re optimizing a site that’s already fairly simple or cleaning up a more complex site, we’ve found a process that helps minimize cognitive overload when designing.
In the above screenshot from live performance troupe Dragone, you can see how the design uses clear headlines, magical photographs, surreal colors, all balanced with just the right amount of background space. It is one of those rare sites where visitors are tempted to click on the “Start the Journey” call to action, even if they already have a specific page in mind (which is still easily accessible in through each of the four bottom grids). But visuals alone aren’t enough, so make sure you create a clear relationship between text and graphics.


HD video curation and sharing site Distill is a good example of the power of video for persuasion. The embedded secondary text explains the value in more detail (10 free videos every 10 days). By showing rather than telling, Distill communicates its quality and product details without a large block of text about the video specs or dimensions.
Strip down the content so you only include what helps users move forward toward their goals. Prioritize only the aesthetics that convey the brand and match user expectations, then trim anything that doesn’t help the user. Like we discussed in the first volume of Interaction Design Best Practices, dividing complex content into smaller sections improves the pace of the experience. Known as “chunking”, this practice prevents the user from feeling overwhelmed upon the first impression. But, you want to be careful to not scour the internet for a quick-easy way to make money, as many of these are too good to be true. From cleaning to errand running to home repairs, millions of people rely on TaskRabbit to find quick help. If you’re a math whiz or an English scholar, think about contacting places to see if they need tutors. Start by making how-to videos about something you know really well and you might be surprised by how quickly you can gain views and followers. These can be just a few hours or an all day thing, but you can make good money (and get free food) by just giving your opinion on things.
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Weightless experiences are the best experiences, so your goal is to create interactions which unravel with a natural sense of order and logic. Some define friction as any hurdles the user must overcome, whether that’s loading times or poor navigation. If the steps in your interface are hitting double-digits, try listing out your competitor’s steps for the same task.
Then, after logging in, the original action is executed right away, eliminating another step. In this case, the goal of accomplishing user information is literally as simple as plug and play. The web is a visual world, so use images and graphics to take advantage of different cognitive processes. As a result, the user can process the rich information without feeling overwhelmed from an overload of one type of content (such as too much text or too many images).


Either embed the text in the graphic or take advantage of Hick’s Law and place related text and graphics close to each other. Amidst a flowing scenic video, the bold words “FOR CREATIVES” pops out to the user and emphasizes the connection between what the site’s purpose (free HD videos) and audience (creative professionals). Finally, by offering a persistent preview of the quality of videos, the site makes a more compelling case for users to actually engage with the “Submit Video” call-to-action. You can see this KISS principle in action in the above picture showing a before-and-after shot of the CNN website. They find you the clients and deal with all the payments so all you have to do is show up, do the job and get paid online. Be sure to show off that awesome personality of yours, as no one really wants to watch a boring person just sitting and talking. When she's not helping with job searches, she can be found hanging with her hubby, Matt, and puppy, Belle.
In this piece, we’ll teach you how to clean up your interface by reducing friction, show you some patterns that help, discuss the importance of motivation, and explain how prototyping can help.
As we discussed in Web UI Best Practices, by limiting the visuals only to what’s necessary, you create more breathing room. You can draw someone’s pet, create a business logo, record a testimonial, even write a personalized song, the options are almost endless.
There are a lot of Facebook groups out there dedicated to this type of thing and you can always contact craft shows and local businesses as well. Search online for market groups in your area and see if they have a sign up form where you can get added to their lists.
Fans of Steve Krug, writer of Don’t Make Me Think, identify friction as “cognitive load,” basically any thought involved in the task that isn’t required. If a high number of steps is absolutely necessarily, do your best to make sure each step feels as effortless as possible.
The extra space then allows for more prominent and crisper typography, and more captivating headline story images. If you want to start smaller, contact local farmer’s markets and see if you can test out your products on their customers. Why not give it a shot and see if people will be willing to pay $5 for what you thought was a worthless hobby. You’ll have to start by putting yourself out there and being vocal about your side business, but trust me when I say that news travels fast in neighborhoods and people are always looking for good help.



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Comments

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