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Author: admin, 12.08.2014. Category: Organic Products

The rising concern over sustaining green environment and living a healthy lifestyle have been the main focus of consumers in recent years. The Theory of Planned Behavior (Ajzen, 2002) underpins the research framework of this study.
Hence, based on the TPB theory discussed above and relevant literature, a research framework was developed as shown in Fig. There is a positive relationship between organic knowledge and intention to consume organic food environment (Yeung, 2004; Ahmad and Juhdi, 2010). The data returned from the field will be screened and evaluated to avoid any inconsistencies and incompleteness.
Determination of the factors which, influence the intention to consume organic food among Generation Y in Malaysia: This section presents the analysis of the factors that influence the intention to consume organic food.
Intention to consume organic food being the dependent variable; environmental concern, price consciousness, organic knowledge, quality and familiarity serves as the independent variables of this study. The regression equation denotes that, an increase in organic knowledge by 1-unit will increase the intention to consume organic food consumption by 0.107 units, provided other variables remain unchanged. There has been record growth in sales of organic, non-GMO food in some of the world's largest produce markets, a good thing for consumers and advocates of clean, wholesome, non-bioengineered commodities. In the United States, the value of the organic foods market in 2013 exceeded $35 billion for the very first time, an increase of nearly 12 percent from the previous year, according to Eileen Bentley, small business and prepared foods manager at Bord Bia, the Irish Food Board.
The growth rate has led the OTA to boost its forecast figures; the organization is calling for a similar growth rate (increase) in both 2014 and 2015, in what is more good news for the organic industry.
Bentley also said that, in Ireland, the latest figures report a return to growth of the organic retail market this year, a market that is worth $130 million and has grown just over 2 percent year on year.
Also, the availability of organic food products is rising gradually because of a steady increase in the number of retail and distribution stores. The major organic-food-producing states in India include Maharashtra, Andhra Pradesh, Karnataka and Uttar Pradesh, the research firm noted.
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As GMO food concerns continue to be a top priority for the general public, there has been a movement to change eating habits so that more organic foods are consumed.
This is compared to the 2-3% growth in other food consumption sectors in the same period of time. 6 out of 10 Americans have visited a natural foods store for their shopping needs at least once in the past year. The fruit and vegetable category continues to lead the sector with $11.6 billion in sales, up 15% from 2012.
Organic condiments have shown the strongest overall growth within the organic food consumption market, seeing an increase of 17% in sales to account for $930 million of the industry’s sales.
The average household that purchases organic foods compared to general foods at the grocery store spends $15 more per week on groceries. The percentage of American households who self-report that they purchase at least one organic item sometimes when they shop: 81%. In 2015, the global organic food market is expected to exceed $88 billion in total, which would be a 50% increase from just 5 years ago.
The gains in the organic market have been so great that the FDA in the US has had to institute $10,000 fines on growers or manufacturers who intentionally mislabel foods as organic. 57% of shoppers say that they prefer eating organic foods if they are give a choice in the matter. As people continue to question what is in their food, they will continue to shift toward organic products. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. Friends Liane Weintraub and Shannan Swanson were pioneers in the organic food industry when they launched Tasty Brands, an organic, non-GMO snack company. Consumer appetite for organic foods reached $13.4bn in the US last year – so why is only 1% of the country’s cropland dedicated to organic farming? A number of large food companies have acquired smaller, natural or organic businesses over the past year.
Stock Futures are tilting slightly lower after yesterday’s rebound, as investors weigh the latest numbers on employment in the private sector and weekly jobless claims. If you’ve been to a grocery store at any point this decade, you may have noticed organic foods are incredibly popular. According to the Organic Trade Association, Americans spend over $43 billion on organic food each year. The round of financing for the start-up, which aims to provide healthy, organic food at low prices, was led by the investment firm Invus. It's a crowded market for meal kit services but that doesn't seem to be stopping entrepreneurs from trying. This article describes a concept which could impact a variety of companies, countries or industries. Organic and natural foods are those produced au naturel, without the use of any chemical fertilizers, pesticides, or additives. Natural and organic foods have become increasingly popular for a number of reasons, the most significant of which is the health and wellness benefits associated with naturally grown foods. Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations.
The principal driver behind the organic movement is a public desire for increased health and wellness.
Safer - Natural and organic foods are produced without the chemical pesticides and additives commonly used in conventional foods.
Better-tasting - A study at Washington State University in 2001 found that organic apples were sweeter and had better texture and firmness than conventionally grown apples.
Environmentally friendly - Organic farms have been shown to use less energy and produce less waste than conventional farms.

Farmer friendly - Farmers who grow crops in the conventional method generally use pesticides, which studies have linked to various health problems ranging from headaches to cancer. In addition to these reasons, health scares can make organic and natural foods seem like better options than conventional foods. Another force driving the demand for natural and organic foods is the upscale, trendy image associated with the segment. The success of Wal-Mart Stores (WMT) is yet to be determined; it's entered the organic foods segment, but its primary customer base (low- to mid-income consumers) is not the key demographic that purchases natural and organic foods. United Natural Foods (UNFI) is a national distributor of natural and organic foods for U.S. Hain Celestial Group (HAIN) produces a large portfolio of healthy and organic foods, which are distributed and sold throughout North America and Europe. Hansen Natural (HANS) offers a line of natural soft drinks, which have become increasingly popular due to rising demand for natural beverages.
Panera Bread Company (PNRA) is a bakery and cafe chain that offers a large selection of natural and organic foods. Bodisen is a micro-cap company based out of China that produces organic fertilizers and pesticides. Dean Foods Company (DF), Kraft Foods (KFT), and other companies that sell dairy products in the U.S. Coca-Cola Company (KO) and its perennial competitor Pepsico (PEP), the two largest traditional beverage manufacturers, could could be negatively impacted by an increase in demand for natural and organic products. Monsanto Company (MON), in addition to manufacturing crop seeds and pesticides, also produces recombinant bovine somatotropin (rBST), a synthetic hormone injected into dairy cows to increase milk yield. The latest figures collected by the french national organic agenic ageny now show that organic food now is more than only a niche in the market. And we also see another fact: Statistics show, that in the vast majority of the countries organic food is mainly sold in normal retail. At the time of the first implementation of the EU-Organic certification nobody could forsee and imagine that this step would have been as huge as it is today.
Fresh food volume consumption during 2013 was among the strongest in the emerging markets of Asia Pacific and Eastern Europe.
Theory of Planned Behavior (TPB) postulates, individual’s purchase intentions are guided by three conceptually independent determinants of intention. According to Soderlund (2002), high level familiarity provides a customer with a different frame of reference for evaluations compared to a low level of familiarity. Correlation coefficient is a measure of the strength of association or relationship between metric variables. Table 4 and 5 depict the results of regression between intention to consume organic food and the six independent variables.
Likewise, for a 1-unit increase in familiarity, the intention to consume organic food will also increase by 0.086 units, given that, other predictors remain constant. Organic Trade Association (OTA) found that the 2013 figures represent the fastest growth in purchase and consumption of organic food in five years. The survey by the OTA found that food represents 92 percent of organic sales in the United States, with organic food accounting for over 4 percent of the more than $900 billion in annual food sales in that market. Various major retailers, including Sresta Natural and Morarka Organic Foods are enlarging their distribution networks in Tier I and II cities through associations with leading retail chains as well as the establishment of exclusive organic food stores and outlets.
With rising cases of food adulteration across the country, the demand for organic food products has gone up significantly. You mean people do not want female hormones, nicotine, pesticides, fertilizer, reprocessed industrial waste, viral DNA and random animal genes in their food? Persistent hot weather conditions have caused six deaths so far, according to media reports. So far, 164 people died and another 125 went missing while more than 125 000 houses have been completely destroyed. A Porirua seawall has been washed away, while the Kapiti Coast beach was entirely immersed in the waves.
A Coronal Mass Ejection (CME) was produced during the third one, however, this region is not in a position to produce Earth-directed CMEs.
Although the latest push seems like a new trend, however, organic food consumption has been rising for a number of years. With the main cause of not consuming organic foods being the price, the growth of the organic foods industry could be extremely explosive if a prolonged economic recovery can take hold.
About 2 out of every 3 Americans charts as being overweight when their body mass index is calculated. This will eventually drive prices down enough so that more households can enjoy organic foods.
The global industry might be worth $88 billion right now, but it is growing at a pace of $8 billion per year or more and not showing signs of stopping.
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On the other hand, this root extract's main ingredient, forkolin, increases your supply of hormone-sensitive lipase, an enzyme that allows stored fat to be burnt for fuel. This single extract can prevent the actual ailment, or can subside the symptoms when an individual is stricken with it.
This extract actually produces a protective barrier around the liver, which is called siliybin.
They recently announced their intended acquisition of fellow natural retailer Wild Oats Markets (OATS). Brands (YUM), McDonald's (MCD), and Wendy's International (WEN) are all large Quick Service Restaurant (QSR) chains. France now No 2 in Europe, Germany , but also Austria and the neighbours, the baltic countries, Skandinavia and the relly suffering southern members like Italy and Spain. But today we probably have to think about, how to develop more this standard and certification for our future mass market.
In both regions there remained an abundance of fresh produce as well as a persistently strong culture of home-cooking and eating fresh food.
The first is the attitude toward the behavior and refers to the degree to which a person has a favorable or unfavorable evaluation of the behavior in question.
They deem that the price of organic food products must not be more expensive than the normal alternatives (Magnusson et al., 2001).
Nevertheless, several items were adapted from prior studies on theory of planed behavior (Fishbein and Ajzen, 1975). The dependent variable, intention to consume organic food and the independent variables; environmental concern, price consciousness, knowledge, quality and familiarity were analyzed.
Subsequently, a 1-unit increase in price consciousness will cause an increase in the intention to consume organic food by 0.064 units.

Growing number of upper middle class people are becoming increasingly concerned about the food quality, and are willing to pay a premium of 10-20% for organic food products.
The bad news is that poverty is still a major factor in the decision-making of weekly grocery budgets. If economic stability can be achieved, not only will organic food consumption increase, by the demands for healthcare may decrease as well.
Although the medicine has fallen under criticism, the scientists continue to conduct research. Not only can this extract, prevent toxins, but it can aid in the production in lost silybin.
This extract's main ingredient is tryptophan, which must convert in order to boost serotonin. Less populated countries can sometimee show more extraordinaty facts but in the whole organic food is a part of European economic reality and even a country like Italy - hit by the economic crisis - is now in the organic comsumtion No.
And in France we see that 47 % of  the turnover of organic food is sold in the hyper- and supermarkets of normal retail and that the succesful chains of organic shops also have very professional structures similar to the retail. These pool of customers are identified as an important consumer market segment as they represent nearly 35% of the Malaysian population. The second determinant is a social factor, termed as subjective norm (normative beliefs) which states the perceived social pressure to perform or not to perform the behavior. This shows that customers seek more value for the higher price that they are paying (Padel and Foster, 2005; Lee, 2009). For the purpose of this study personally administered questionnaires were distributed to 400 respondents and 380 usable respondents were obtained. As a result, this segment of the society is currently emerging as a major demand driver for the organic food products market in India," said Mr. Cheap foods might be healthy for the budget, but people are discovering that they aren’t healthy for the body. Half of all American households say that the price of organic foods is the primary deciding factor in whether or not they decide to make a purchase.
Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. In Germany the specialist section is in a way under-developped compares to France because of the structure of organic specialist shops and trade. Besides, it was reported that 81% of American families purchase organic food at least sometimes and domestic organic food production in United States has increased to 240% between 2002-2011. The third predictor of intention is the degree of perceived behavioral control that refers to people’s perception of ease or difficulty of performing the behavior.
Generally, the behavioral literature reports a positive relationship between knowledge and behavior. The target population of this study is young adults, whose age ranges from 20-25 years old. Section A will focus on the demographic profiles of the participants that seek information regarding the participants’ gender, age, race and religion. This can be inferred as the awareness and knowledge on organic food, among the Generation Y in Malaysia is gradually increasing. This leads to an interesting question: could the US lower healthcare costs by subsidizing organic foods like we subsidize other products and services? Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Only Dennree and Alnatura have the power to build up a strong national distribution as a modern-type wholesale-partner. It is obvious therefore, that a significant portion of consumers in the Western hemisphere are now shifting toward organic food consumption. It is actually the beliefs about the presence of factors that may facilitate or impede performance of the behavior (control beliefs).
Data was collected from students of Multimedia University (MMU) based in Selangor and Malacca campus, University Putra Malaysia (UPM) and University of Nottingham (Malaysia campus) located in Selangor, using convenience sampling technique. Organic food consumption, when made a top priority for households, helps everyone achieve better health. So in Germany as a traditional organic country it is due to the performance of the specialist players that the normal retail and the discount also got the major organic players. Even though, the findings of non-probability sampling technique may not be generalizable, numerous scholars (Sekaran and Bougie, 2010; Malhotra, 2010) have remarked that convenience sampling is an appropriate sampling method, when the sampling frame could not be obtained. The items in the Section B will be measured on a five-point Likert-scale; 1 = Strongly Disagree, 2 = Disagree, 3 = Neither Agree or Disagree, 4 = Agree and 5 = Strongly Agree. This indicates that multicollinearity is unlikely to be a problem in this study and therefore, the data is correlated with the dependent variable for examination through multiple linear regressions to be reliably undertaken.
A well-intentioned or unfavorable attitude toward the behavior is gained by behavioral beliefs, perceived social pressure or subjective norm and behavioral control is peaked by control beliefs. Therefore, it is inferred, all the hypotheses tested in the study are supported accordingly.Conversely, the result of multiple regression analysis revealed, only organic knowledge, familiarity and price consciousness significantly influence the intention to consume organic food among the Generation Y in Malaysia. TPB (Ajzen, 1991) asserts, as a result of combining all these behavioral factors, a behavioral intention is formed. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. It states that an increase to any of the above mentioned behavioral factor will cause an increase in a person’s intention to come about with certain behavior. This indicates, for the Generation Y in Malaysia, knowledge and information acquired about organic food is the main determinant of their intention to consume organic food.
The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest. When enough power of control over a certain behavior exists, it is expected that people performs their intention in a response to arisen opportunity.
Again, this calls for more informational promotional campaigns.Familiarity emerged as the second most significant determinant of intention to consume organic food. However, considering perceived behavioral control besides intention is important due to the fact that many behaviors pose difficulties of execution that may limit volitional control. This denotes, the experience or involvement of Generation Y with organic food also an important factor of their intended consumption. Considering that perceived behavioral control is accepted as a genuine behavior which can be used as a filter for actual control.
Naturally, price is a concern for them because, organic food is generally more expensive than non-organic food, even though Generation Y consumers, whom fall between the age of 20-35 years old, are considered to be an age group with high disposable income (Lea and Worsley, 2005; Kumar and Lim, 2008).

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