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Author: admin, 08.05.2014. Category: Vegetable Garden

Mumbai, Feb 27 (IBNS) Mother Dairy, a significant dairy products player, on Monday announced the launch of fruit yoghurts which will be available in four variants- Blueberry, Raspberry, Mango and Plum.
This new offering from the Mother Dairy basket will allow consumers of Mumbai to experience real fruits in their daily consumption of yoghurts at affordable prices, said a spokesperson. Speaking on the launch, Subhashis Basu, Business Head, Dairy Products, Mother Dairy Fruit & Vegetable Pvt Limited said, “Consumers today have become very health conscious and are very meticulous with respect to their food intake.
Continuing its tradition of delivering natural, healthy and differentiated products, Mother Dairy today announced the launch of fruit yogurts which will be available in 4 variants- Blueberry, Raspberry, Mango and Plum. The USP of the product is its unique combination of real fruits soaked in goodness of real milk.
Tickling the Indian taste buds, these fruit yogurts are available in 100g packs with a shelf life of 15 days.


Safal’s vision is to be safe and fresh one stop destination store of fruit & vegetable by providing value to consumers and fair returns to the farmers. This new offering from the Mother Dairy basket will allow consumers of Mumbai to experience real fruits in their daily consumption of yogurts at affordable prices. The rich and distinctive taste of Mishti Doi makes it an obvious choice for a truly fine dessert, said Basu. Ltd confirmed: “Currently we have 400 Company owned and franchisee run outlets in Delhi and 35 COCO outlets in Bengaluru. Safal is largely into fresh fruits and vegetables, which is highly labour intensive and with the scale of operations it is apt for franchise model. As a retailer, it will be our endeavour to service our valued customers with quality produce.


Keeping all these factors in mind Mother Dairy is introducing fruit yogurts which will allow the consumers to munch on to real fruits whilst they take their daily intake of yoghurt”. Going ahead we would like to build on our leadership position in organised F&V retail by reaching out to consumers in close vicinity by strengthening our retail network.



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