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One of the evergreen businesses in Pakistan is the business related to the fast food so what is the growth and History of Fast Food industry in Pakistan is discussed in detail . Pakistan’s fast food sector is changing significantly with an inclined shift in life styles and traditional eating habits.
On an average calculation the fast food business in Pakistan and the trend of eating habits of the locals in the country is increasing almost 21% annually which means the growth of the fast food business in Pakistan is more than 20% on annual basis which makes it as one of the fastest growing businesses not only in Pakistan but even in the entire world as well.
Our proficiency in delivering solutions for our customers is founded on more than 67 years industry experience and profound knowledge of foods.
This resulted for example in the development of famous cheeses such as Leerdammer, Proosdij, Kernhemmer and Parrano. Initially located in Hoorn as a small analytical facility, NIZO moved to a newly built R&D site in Ede, close to the geographical center of the Netherlands. Being 10 km From Wageningen University and Research Centre, allowed NIZO to keep close to the frontiers of science. Initial R&D focused on QA methodology, reproducibility and standardization of processes and better understanding of dairy. As NIZO was the technology showcase to the Dutch industry dairy companies invested heavily in a more hygienic high care facility for starter cultures, and also R&D facilities were extended and a new pilot pant facility was built. Research became more raw material driven as consolidation in the industry started with the first mergers.
As the restructuring of the dairy industry was starting, companies increasingly started doing their own product optimization and product development. NIZO published over hundreds of scientific papers and book contributions which are still important fundaments of dairy and fermentation research.
In 1996 NIZO stopped the daily production of butter, milk powder and cheese; the production of starter cultures was transferred to CSK, a sister company, owned by the collective Dutch dairy companies. 1997 was the year that a new consortium was formed at the initiative of the industry and the Dutch government: the top institute for food and nutrition. In the year of NIZOs 60th anniversary (2008) the new Application Centre with industrial kitchen facilities was opened and is available for product oriented research or to develop new food concepts with the assistance of scientists or a chef. In very harmonious cooperation, the management of NIZO (5 persons) was allowed to buy NIZO from the dairies in 2009. Our food grade pilot plant ensures high flexibility and low capital expenditure for our customers. We like to keep our customers informed of the latest Calypso developments, so if you’d like exclusive news and special offers simply sign up to our regular newsletter using the form to the right.
Fast food restaurants or outlets today are either kiosks or elaborate quick service restaurants. 1902: The first known food vending machines or Automat opened by Horn and Hodart in Philadelphia.
1912: Horn and Hodart become the first food chain in the US by opening an Automat in Manhattan. 1916: The first low-cost limited menu high-speed hamburger restaurant called White Castle opens in Wichita KS. 1930: Howard Johnson starts the concept of franchising and use of standardized menus logos or signage and advertising. 1967: McDonald's opens its first restaurant outside the United States in Canada and Puerto Rico.
1967: High fructose corn syrup, an ingredient that tricks the body into wanting to eat more and store more fat, appears in fast food. 1971: The first Starbucks store opens in Seattle selling high-quality coffee beans and equipment. 1991: Arby's becomes the first fast food chain to introduce a light meal with foods under 300 calories and up to 94% fat-free.
2005: McDonald's mascot Ronald ranks 2nd in the top-10 advertising icons of the 20th century.
An overview of the fast food industry, highlights the availability of meals that suffice the need to eat amidst tight work schedule. Today, the fast food industry has become a fiercely competitive arena where brand recognition and loyalty rules. INTRODUCTION TO CULINARY ARTS HISTORY AND PHILOSOPHY Evolution of the Food Service Industry.
FOCUS STANDARDS HOSP–ICA-3: Examine and identify the history and philosophy of the food service industry. I CAN STATEMENTS Describe and define professionalism in the various roles of the food service organization. UNDERSTANDINGS & GOALS Enduring Understandings: Students will examine and discuss introduction to the hospitality and food service industry and the role of the modern kitchen.
STANDARD HOSP–ICA-3: Examine and identify the history and philosophy of the food service industry.
SOURCEBOOK NOTES Define the vocabulary terms Answer the following questions: o What are the current trends in foodservice? Foodservice -the business of making and serving prepared food and drink Hospitality -welcoming guests and satisfying their needs. Full-service restaurant- employ servers to take the customer’s order an bring the meal to their table. Professionalism- the positive behaviors and appearance exhibited by an individual who is committed to the culinary arts. KEY HISTORICAL PERSONS AND THEIR CONTRIBUTIONS Careme- Marie Antoine (Antonin) Careme, known as "The King of Chefs, and the Chef of Kings“; haute cuisine,haute cuisine Escoffier- Georges Auguste Escoffier invented the Kitchen Brigade System De Medici- Catherine de Medici was known as the ‘mother of French haute cuisine’ Amelia Simmons- wrote and published the first American cookbook Jean Anthelme Brillat- Savarin- wrote one of the most celebrated works on food, (The Physiology of Taste) and was quite possibly the greatest food critic ever. FOODSERVICE RESTAURANT STYLES Fast Food Dining emphasize speed of service and low cost over other considerations sometimes known as a quick service restaurant or QSR, table service.


FOODSERVICE RESTAURANT STYLES Cafe informal restaurants offering a range of hot meals and made- to-order sandwiches.
Cuisines Grande cuisine- elaborate and time consuming style of cooking popular in the early 1800s that was often practiced in the homes of the rich.
Elements and characteristics of various cuisines Europeanmeat is more prominent and substantial in serving-size Greekmakes wide use of olive oil, vegetables and herbs, grains and bread, wine, fish, and various meats Hauteelaborate preparations and presentations served in small and numerous courses Jewishlocal ingredients and local cultural influences make their mark on this cuisine Mexicanknown for its varied flavors, colorful decoration, and variety of spices and ingredients Chinesefood is prepared in bite-sized pieces…chopsticks are used at the table.
The quickly processed food which is being sold at various outlets have made this is much popular and in the country like Pakistan where the business situation are getting from bad to worse still do have that extra space and flexibility for the fast food business. Accounts for 27% of its value?added production & 16% of the total employment in manufacturing sector with an estimated 169 million consumers, Pakistan holds the world’s eighth largest market when it comes to fast food and food related business.
According to the survey which was being made on the performance of the fast food business in Pakistan it was being revealed that an average consumer spends 42% of one’s income on food. Neither the (many and small) cooperatives, nor the (few) private dairy companies had R&D or product development of significance. The basic idea was that research could only be done in a relevant manner if the researchers knew the products and could implement their knowledge on factory scale.
At the same time this allowed for confidential work: this way NIZO could keep a secret, as its work had to improve the competitive position of the dairies that funded it. NIZO was the producer of cultures and permeate, CSK did the logistics and sales of starter cultures and permeate was sold and distributed by Centrale Aankoop. Dairies did ever bigger part of the product development themselves and NIZO was asked to shift from precompetitive to more confidential research for the individual dairies. NIZO was free to work with any company all depending on the contracts it made with its partners.
NIZO has an active network in academia through (assistant) professors, maintaining scientific excellence. The franchise operations have generated restaurant chains that offer standardized meals across the globe.
However, research reveals that the trend has its roots in the bread-and-wine stands in ancient Rome and the popular ready-to-eat noodle shops in many East Asian cities. This has offered great respite to parents who shuttle between work and home for major part of the day. Aggressive marketing and innovative advertising has not only succeeded in making the fast food industry truly massive, but they have also drawn fire from critics ranging from their advertising strategies, to the unwanted attention from public health concerns. 3.1 Describe and define professionalism in the various roles of the food service organization. Students will understand the history and evolution of the food service industry by identifying key historical figures, exploring the many foodservice careers that are now available and measure the benefits of joining professional organizations. Casual family dining Family style Family style restaurants are restaurants that have a fixed menu and fixed price, usually with diners seated at a communal table such as on bench seats. Cafeterias a restaurant serving mostly ready- cooked food arranged behind a food-serving counter. Classic cuisine- define by orderly menus organized by courses that were served tableside by waiters in hotels and restaurants.
Japaneseknown for its emphasis on seasonality of food ( shun ), quality of ingredients and presentation.
People of Pakistan are fond of eating and do appreciate any new thing which is being introduced to them and that is one major reason for which various in fact all the international brands are willing to open their franchises in Pakistan and amongst them many of them have already made their outlets in the major cities of Pakistan. Retail sales of processed foods is expanding by 10 % annually and currently are estimated at about US$1.4 billion, of which imported products account for US$325 million.
NIZO was founded on the concept that companies had to cooperate to reap the benefits of science and technology. To counter aggressive marketing of vegetable fats, NIZO started nutritional research, first on dairy calcium and osteoporosis. Here the basis was laid for a unique scientific reputation that NIZO extended and cherishes even today. The first account managers were appointed, NIZO was allowed to work for non dairy companies in its pilot plant. Relationships between companies and NIZO are characterized by confidentiality and trust and have a long term character, which is essential to ensure added value to both partners: speeding up innovation, improved understanding of food systems, newly generated IP and cost savings. The fast food industry has its roots in the food-for-sale stands, that were part and parcel of ancient Roman and East Asian societies. On account of a low capital requirement and popularity of fast food, fast food restaurants and drive-through outlets are common throughout the world. All through the ancient and medieval world, flat-bread, falafel and other heat-and-serve meals were popular attractions at roadside stands. Delicacies like fish and fries, vegetarian and non-vegetarian burgers and pizzas are washed down with great relish, with ales and aerated drinks served complimentary at many of these fast food restaurants. The development of healthier alternatives to the conventional servings at fast food restaurants, has resulted in mass promotion of portable foods that can be put together by the consumers themselves.
3.2 Name and define professional organizations such as the American Culinary Federation, (ACF), National Restaurant Association (NRA), Professional Chef’s Association (PCA), Research Chef Association (RCA), and United States Chef’s Association (USCA), and the importance and benefits of membership.
Explore career opportunities and pathways in the foodservice industry and identify specific jobs and positions. Haute cuisine- highest level of the culinary arts in which the most challenging dishes are prepared. McDonalds, KFC and Hardees are few of the renowned fast food chains which are running successfully in Pakistan.
75% of rural? based food manufacturers are in so?called informal sector (difficulty in accessing raw material finance informal sector (difficulty in accessing raw material, finance skills, knowledge & management). Supermarkets are gaining in popularity as a shopping venue and now account for about 10% of all retail food sales. Guaranteed funding from the dairy gradually disappeared and was replaced by income from contract research.


Also known as sit-ins and upscale kiosks, these restaurants cater to the dry food demands of the younger generation, extremely tight adult work schedule and distinct ambiance preferences across the globe. The kiosks or brochettes that were once associated with a clientA?le, from the not-so-elite strata of society, are now a part of the urban and ultra-modern lifestyle. Though accompaniments like coleslaw, baked potatoes and mushy peas satisfy the established and widely accepted compulsion for vegetable-intake, the fried foods are becoming addictive, depriving the modern child of a balanced diet. At many outlets and drive-ins, the customers can see the food being prepared, thus confirming to advertisements that flaunt hygienic standards.
With massive promotional budgets, and smart advertising by adapting to public sentiments and moods, fast food industry will continue to be a force to be reckoned with.
Sustainable products and practices- produced or carried out over a long period of time without a negative effect on the environment. Apprenticeship - method of training in which a person learns a trade under the guidance of skilled trades-people. Nouvelle cuisine- style of cuisine that highlighted individual ingredients that were simply prepared and served in small portions on artistic plates.
In addition, addition, Pakistan now hosts numerous western western?style fast food chains reflecting a rising popularity with such eating style. NIZO could work for any company, except for the international dairy industry (NIZO still was owned by the Dutch dairy companies). The history of Roman antiquity reveals that bread soaked in wine and stewed vegetables, and meat were commonly sold at popinas, the eating establishments that thrived during the era. Standardized menus, signage and a unique ambiance are flaunted at take-away services and sit-ins all over the world. 3.4 Identify key historical persons and summarize their contributions to the evolution and development of modern day foodservice, to include but not limited to, Careme, Escoffier, and Catherine De Medici. Organic foods- grown without synthetic fertilizers or pesticides and from animals that have not received antibiotics or hormones. American Culinary Federation (ACF)- largest professional organization for culinarians in the United States.
All through the Middle Ages, major urban areas in London and Paris supported stalls that sold pies, flans, pastries, pancakes and precooked meats.
Fast food franchise chains such as Subway, Burger King, McDonald's, Pret-a-Manger and Pizza Hut cater to demands for seafood, lean meat, special diet meal components, and other considerable regional variations. The concept of eat-on-the-go not only eliminates the need for traditional cutlery, but also enables customers to indulge in foods that are characteristic of certain cultural or ethnic traditions. 3.5 List and describe the various cuisines and their relationships to history and cultural development. Corporation- granted a charter from the state, which recognizes it as a separate entity with legal rights.
Certification- confirms that a culinarian possesses certain knowledge, skill level, and experience.
These outlets catered to the demands of single households and town dwellers, who rented facilities devoid of kitchens. Snacks such as sandwiches and baguettes are the result of experiments within the fast food industry. The common menus include pitas, fried chicken, nuggets and tacos, served along with complimentary salads and breads.
3.6 Identify the positions of the classical and modern “kitchen brigade” and outline the organizational structure of various food service and hospitality organizations.
Living wages- one that allows someone working full-time to support his or her family above the poverty level. Indigenous foods- those foods that were native or traditional to the particular geographic region or ethnic population.
Most clientA?le indulge in the semi-dry and dry meals, to avoid interruption while working or to fulfill a family commitment that otherwise requires a considerable amount of time to be spent in the kitchen.
The fast food industry now operates out of convenience stores, elaborate restaurants and independent vendors, who have popularized chant sales-pitches, standardized cooking and production methods, and easy availability of low-cost delicacies.
Franchise restaurants- independently owned restaurants that are part of a larger restaurant chain.
Though pubs and coffee houses were popular in the western world by the 18th century, the idea of eating out for fun didn't take off in Western society until the late 18th century.
I SHALL BE ENTHUSIASTIC I SHALL BE TOO BIG FOR WORRY, TOO NOBLE FOR ANGER, TOO STRONG FOR FEAR AND TOO HAPPY TO HURT ANYONE. Industrialization and automation turned out to be a boon for the fast food industry as the rise of automobiles in the world also marked the rise in dining out and drive in restaurants. Brigade- workstation that has a leader that reports to the head chef Executive chef- coordinates the operation of the restaurants and departments. The two World Wars and growth in American economy firmly entrenched the concept of fast food as an American way of life. Today, the United States boasts of the largest fast food industry in the world, and more than 100 countries around the world have American-owned fast food restaurants. Fast food preparation and food servicing provides employment to approximately 2 million U.S. And since the US is considered to be the capital or pioneer of the fast food industry let us take a look at a brief time-line of the fast food industry in America.



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